Rascasse Audience Intelligence

Jennifer Lawrence Audience in United States

A data profile of the people who buy, follow and care about Jennifer Lawrence in United States — modelled from more than twelve digital signal sources. Jennifer Lawrence has an estimated audience of 10,374,216 people in United States.

#49among Actor Actress or TV Star in United States#177among Person in United States#249in Movies & TV

The average Jennifer Lawrence fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Sutherland, Liam Hemsworth, W9 (TV channel), with strongest over-indexing on Donald Sutherland (33.87× the country average).

Demographically, the Jennifer Lawrence audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jennifer Lawrence fan in United States is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Donald Sutherland.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jennifer Lawrence profile in United States.

Audience size
10.4M
in United States
Gender
58.5%♀
41.5% male
Age
36.0
average years
Country rank
#3451
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jennifer Lawrence fans

58.5% are female, 41.5% are male, average age 36.0.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Jennifer Lawrence audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.0
Estimated audience size10,374,216
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Jennifer Lawrence audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Jennifer Lawrence audience comes from United States.

Worldwide audience distribution share by country for Jennifer Lawrence
CountryShare
United States27.7%
United Kingdom5.7%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jennifer Lawrence audience in United States is strongest.

Fig. 05

Top regions by affinity

Jennifer Lawrence fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.30×
02Utah~100K1.23×
03Idaho~60K1.18×
04Alaska~30K1.14×
05Washington~200K1.13×
06Oklahoma~100K1.13×
07Kansas~90K1.12×
08Oregon~100K1.11×
09Montana~30K1.11×
10Arizona~200K1.10×
11Missouri~200K1.06×
12Colorado~200K1.06×
13Indiana~200K1.05×
14Minnesota~200K1.05×
15Iowa~90K1.05×
16Nebraska~50K1.05×
17Tennessee~200K1.04×
18California~1M1.03×
19Alabama~100K1.02×
20Maine~40K1.02×
21Michigan~300K1.01×
22Wisconsin~200K1.01×
23Ohio~300K1.00×
24Arkansas~80K1.00×
25West Virginia~50K1.00×
26Vermont~20K1.00×
27New Hampshire~40K0.99×
28North Dakota~20K0.99×
29Massachusetts~200K0.98×
30New Mexico~50K0.98×
31South Dakota~20K0.98×
32Texas~900K0.96×
33Pennsylvania~300K0.96×
34North Carolina~300K0.96×
35Connecticut~100K0.96×
36Illinois~300K0.95×
37Virginia~200K0.93×
38New York~500K0.92×
39Georgia~300K0.91×
40South Carolina~100K0.91×
41Nevada~90K0.91×
42New Jersey~200K0.90×
43Rhode Island~30K0.90×
44Florida~600K0.88×
45Hawaii~40K0.88×
46Louisiana~100K0.87×
47Maryland~200K0.85×
48Mississippi~70K0.82×
49Delaware~20K0.81×
50Washington, District of Columbia~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Jennifer Lawrence, United States
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jennifer Lawrence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jennifer Lawrence audience
#·InterestCategoryAffinity×
01W9 (TV channel)Movies & TV43.14×
02Donald SutherlandMovies & TV33.87×
03Stanley TucciMovies & TV27.94×
04The Hunger Games (film)Movies & TV25.06×
05Liam HemsworthMovies & TV19.46×
06Lenny KravitzMusic & Radio12.36×
07pronounMusic & Radio12.36×
08SinclairMusic & Radio12.26×
09Josh HutchersonMovies & TV12.13×
10Woody HarrelsonMovies & TV9.68×
11Amanda SeyfriedMovies & TV7.69×
12Brittany SnowMovies & TV6.45×
13Lindsay LohanMovies & TV5.84×
14Harry PotterMovies & TV3.46×
15PeacemakerMovies & TV2.74×
16Taylor SwiftMusic & Radio2.61×
17RedditInternet & Social Media2.29×
18SupermanMovies & TV1.75×
19Rock musicMusic & Radio1.71×
20Comedy moviesMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jennifer Lawrence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jennifer Lawrence audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
Pet OwnershipJOY1.24×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jennifer Lawrence audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Quality AwarenessPREMIUM0.81×
TravellingTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jennifer Lawrence have in United States?

Jennifer Lawrence has an estimated audience of 10,374,216 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jennifer Lawrence fans?

58.5% of Jennifer Lawrence fans are female, 41.5% are male, with an average age of 36.0 years.

03

Which brands do Jennifer Lawrence fans like most?

Jennifer Lawrence fans show strongest brand affinity for Donald Sutherland (33.87×), Liam Hemsworth (19.46×), and W9 (TV channel) (43.14×) over the country average.

04

Where do Jennifer Lawrence fans live in United States?

Jennifer Lawrence fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Jennifer Lawrence fans also like?

Beyond Jennifer Lawrence itself, the audience over-indexes on Liam Hemsworth (19.46×), W9 (TV channel) (43.14×), Stanley Tucci (27.94×), and Harry Potter (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jennifer Lawrence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jennifer Lawrence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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