Rascasse Audience Intelligence

Charlie Hunnam Audience in United States

A data profile of the people who buy, follow and care about Charlie Hunnam in United States — modelled from more than twelve digital signal sources. Charlie Hunnam has an estimated audience of 8,548,430 people in United States.

#89among Actor Actress or TV Star in United States#267among Person in United States#323in Movies & TV

The average Charlie Hunnam fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bill Skarsgård, Kim Coates, Morena Baccarin, with strongest over-indexing on Bill Skarsgård (43.99× the country average).

Demographically, the Charlie Hunnam audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlie Hunnam fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Bill Skarsgård.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlie Hunnam profile in United States.

Audience size
8.5M
in United States
Gender
72.5%♀
27.5% male
Age
38.8
average years
Country rank
#4157
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlie Hunnam fans

72.5% are female, 27.5% are male, average age 38.8.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Charlie Hunnam audience in United States
MetricValue
Female72.5%
Male27.5%
Average age38.8
Estimated audience size8,548,430
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Charlie Hunnam audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3924%
40-4923%
50+15%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Charlie Hunnam audience comes from United States.

Worldwide audience distribution share by country for Charlie Hunnam
CountryShare
United States28.2%
United Kingdom12.4%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlie Hunnam audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlie Hunnam fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.25×
02Kentucky~100K1.23×
03Montana~30K1.23×
04Arkansas~90K1.22×
05Oklahoma~100K1.21×
06Idaho~50K1.21×
07Oregon~100K1.15×
08Utah~90K1.14×
09Arizona~200K1.12×
10New Mexico~50K1.12×
11New Hampshire~40K1.12×
12Wyoming~10K1.12×
13Tennessee~200K1.11×
14Wisconsin~100K1.11×
15Indiana~200K1.09×
16North Dakota~20K1.08×
17Ohio~300K1.06×
18Missouri~100K1.06×
19Colorado~100K1.06×
20Nevada~90K1.05×
21Iowa~70K1.05×
22Nebraska~40K1.05×
23Maine~30K1.03×
24Texas~700K1.01×
25Rhode Island~30K1.01×
26Kansas~70K1.00×
27South Dakota~20K1.00×
28Louisiana~100K0.99×
29Mississippi~70K0.99×
30California~900K0.98×
31Alaska~20K0.98×
32Alabama~100K0.97×
33South Carolina~100K0.96×
34Pennsylvania~300K0.95×
35North Carolina~200K0.95×
36Minnesota~100K0.95×
37Connecticut~80K0.94×
38Michigan~200K0.93×
39Washington~200K0.93×
40Florida~500K0.90×
41Illinois~300K0.90×
42Georgia~200K0.88×
43New Jersey~200K0.88×
44Virginia~200K0.85×
45Massachusetts~100K0.83×
46New York~400K0.81×
47Delaware~20K0.81×
48Maryland~100K0.78×
49Hawaii~30K0.72×
50Washington, District of Columbia~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Charlie Hunnam, United States
0.57×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlie Hunnam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlie Hunnam audience
#·InterestCategoryAffinity×
01Kim CoatesMovies & TV54.51×
02Troy (film)Movies & TV47.20×
03Bill SkarsgårdMovies & TV43.99×
04Clash of the Titans (2010 film)Movies & TV39.22×
05Immortals (2011 film)Movies & TV22.62×
06Wyatt OleffMovies & TV22.55×
07Sons of AnarchyMovies & TV19.23×
08Morena BaccarinMovies & TV17.07×
09Hellboy (film)Movies & TV15.96×
10Jaeden MartellMovies & TV15.84×
11Blended (film)Movies & TV15.59×
12Jack Dylan GrazerMovies & TV15.52×
13BraveheartMovies & TV15.30×
14Ron PerlmanMovies & TV14.02×
15Eyes Wide ShutMovies & TV13.96×
16Sean BeanMovies & TV12.99×
17Just Go with ItMovies & TV12.29×
18Stellan SkarsgårdMovies & TV12.09×
19Gladiator (2000 film)Movies & TV11.09×
20FX (TV channel)Movies & TV10.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlie Hunnam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlie Hunnam audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
PatriotismCONSERVATISM1.33×
CreativityOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlie Hunnam audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlie Hunnam have in United States?

Charlie Hunnam has an estimated audience of 8,548,430 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charlie Hunnam fans?

72.5% of Charlie Hunnam fans are female, 27.5% are male, with an average age of 38.8 years.

03

Which brands do Charlie Hunnam fans like most?

Charlie Hunnam fans show strongest brand affinity for Bill Skarsgård (43.99×), Kim Coates (54.51×), and Morena Baccarin (17.07×) over the country average.

04

Where do Charlie Hunnam fans live in United States?

Charlie Hunnam fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Charlie Hunnam fans also like?

Beyond Charlie Hunnam itself, the audience over-indexes on Kim Coates (54.51×), Morena Baccarin (17.07×), Troy (film) (47.2×), and Sons of Anarchy (19.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Charlie Hunnam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie Hunnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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