Rascasse Audience Intelligence

Blended (film) Audience in United States

A data profile of the people who buy, follow and care about Blended (film) in United States — modelled from more than twelve digital signal sources. Blended (film) has an estimated audience of 1,254,442 people in United States.

The average Blended (film) fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kim Cattrall, Eyes Wide Shut, Gordon Ramsey, with strongest over-indexing on Kim Cattrall (148.69× the country average).

Demographically, the Blended (film) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blended (film) fan in United States is more female, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blended (film) profile in United States.

Audience size
1.3M
in United States
Gender
69.2%
30.8% male
Age
41.2
average years
Country rank
#20209
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blended (film) viewers

69.2% are female, 30.8% are male, average age 41.2.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Blended (film) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age41.2
Estimated audience size1,254,442
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Blended (film) audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Blended (film) audience comes from United States.

Worldwide audience distribution share by country for Blended (film)
CountryShare
Japan21.1%
United States13.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blended (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Blended (film) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.67×
02Wisconsin~30K1.40×
03Wyoming~3K1.40×
04Idaho~9K1.37×
05Oregon~20K1.32×
06New Mexico~8K1.27×
07Rhode Island~5K1.27×
08New York~90K1.24×
09Texas~100K1.22×
10Utah~10K1.17×
11Nevada~10K1.15×
12Iowa~10K1.15×
13Montana~4K1.15×
14Louisiana~20K1.10×
15California~200K1.08×
16Nebraska~7K1.07×
17Arizona~30K1.04×
18Kansas~10K1.04×
19New Jersey~30K1.03×
20Oklahoma~10K1.02×
21South Dakota~3K1.01×
22North Dakota~3K1.01×
23Michigan~30K0.99×
24Missouri~20K0.99×
25Colorado~20K0.99×
26Florida~80K0.98×
27Indiana~20K0.98×
28Illinois~40K0.94×
29Pennsylvania~40K0.93×
30Arkansas~10K0.93×
31New Hampshire~5K0.93×
32Hawaii~5K0.91×
33Ohio~40K0.90×
34North Carolina~30K0.90×
35Kentucky~10K0.90×
36Alaska~2K0.90×
37West Virginia~5K0.89×
38Maine~4K0.89×
39Washington~20K0.88×
40South Carolina~20K0.86×
41Tennessee~20K0.85×
42Minnesota~20K0.84×
43Connecticut~10K0.84×
44Virginia~30K0.82×
45Georgia~30K0.81×
46Delaware~3K0.78×
47Mississippi~8K0.77×
48Alabama~10K0.75×
49Maryland~20K0.70×
50Washington, District of Columbia~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Blended (film), United States
0.57×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blended (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blended (film) audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV148.69×
02Eyes Wide ShutMovies & TV94.29×
03Bride WarsMovies & TV68.65×
04Ally McBealMovies & TV66.03×
05Warehouse 13Movies & TV63.94×
06Mystic PizzaFood & Beverages63.64×
07Love ActuallyMovies & TV50.55×
08Punch-Drunk LoveMovies & TV46.90×
09Gordon RamseyFood & Beverages45.67×
10Dumb and DumberMovies & TV35.99×
11Identity theftInternet & Social Media32.65×
12Heather GrahamLiterature32.40×
13Desperate HousewivesMovies & TV20.00×
14Sex and the CityMovies & TV17.83×
15Charlie HunnamMovies & TV15.59×
16ArrowMovies & TV14.99×
17WattpadInternet & Social Media14.65×
18Dylan O'BrienMovies & TV11.05×
19Anne HathawayMovies & TV10.77×
20Vikings (TV series)Movies & TV10.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blended (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Blended (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.02×
Family OrientationCONSERVATISM1.48×
TraditionCONSERVATISM1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Blended (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Pet OwnershipJOY0.80×
Quality AwarenessPREMIUM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Blended (film) have in United States?

Blended (film) has an estimated audience of 1,254,442 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blended (film) viewers?

69.2% of Blended (film) fans are female, 30.8% are male, with an average age of 41.2 years.

03

Which brands do Blended (film) fans like most?

Blended (film) fans show strongest brand affinity for Kim Cattrall (148.69×), Eyes Wide Shut (94.29×), and Gordon Ramsey (45.67×) over the country average.

04

Where do Blended (film) fans live in United States?

Blended (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Blended (film) fans also like?

Beyond Blended (film) itself, the audience over-indexes on Eyes Wide Shut (94.29×), Gordon Ramsey (45.67×), Love Actually (50.55×), and Sex and the City (17.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blended (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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