Rascasse Audience Intelligence

Arrow Audience in United States

A data profile of the people who buy, follow and care about Arrow in United States — modelled from more than twelve digital signal sources. Arrow has an estimated audience of 12,381,113 people in United States.

#50among Movie / TV Show / Series in United States#199in Movies & TV

The average Arrow fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Flash, Dots (video game), Tom Welling, with strongest over-indexing on The Flash (36.7× the country average).

Demographically, the Arrow audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arrow fan in United States is balanced, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for The Flash.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arrow profile in United States.

Audience size
12.4M
in United States
Gender
48.3%♀
51.7% male
Age
38.2
average years
Country rank
#2882
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arrow viewers

48.3% are female, 51.7% are male, average age 38.2.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Arrow audience in United States
MetricValue
Female48.3%
Male51.7%
Average age38.2
Estimated audience size12,381,113
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Arrow audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Arrow audience comes from United States.

Worldwide audience distribution share by country for Arrow
CountryShare
Japan35.4%
United States31.0%
United Kingdom12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arrow audience in United States is strongest.

Fig. 05

Top regions by affinity

Arrow fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K1.24×
02Kentucky~400K1.22×
03Oklahoma~400K1.22×
04Arkansas~300K1.22×
05Idaho~200K1.17×
06Arizona~700K1.16×
07Utah~300K1.14×
08Mississippi~300K1.13×
09Alabama~400K1.12×
10Iowa~300K1.12×
11Missouri~500K1.11×
12West Virginia~100K1.11×
13South Dakota~70K1.06×
14Oregon~300K1.05×
15North Dakota~60K1.05×
16Indiana~500K1.04×
17Texas~2.5M1.02×
18Ohio~900K1.02×
19Michigan~800K1.02×
20Louisiana~400K1.02×
21Nebraska~100K1.02×
22Maine~100K1.02×
23Montana~80K1.02×
24Alaska~60K1.02×
25Tennessee~600K1.01×
26South Carolina~400K1.01×
27North Carolina~900K1.00×
28Wisconsin~400K0.99×
29Georgia~900K0.98×
30Minnesota~400K0.96×
31Rhode Island~90K0.96×
32Washington~500K0.94×
33New Mexico~100K0.94×
34Pennsylvania~900K0.93×
35Virginia~600K0.93×
36Vermont~50K0.93×
37Illinois~900K0.92×
38Connecticut~300K0.92×
39Nevada~300K0.92×
40New Hampshire~100K0.92×
41Florida~1.5M0.89×
42Delaware~70K0.89×
43Maryland~400K0.88×
44California~2.5M0.87×
45Massachusetts~500K0.87×
46Colorado~400K0.87×
47New York~1.5M0.86×
48New Jersey~600K0.86×
49Hawaii~100K0.78×
50Washington, District of Columbia~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Arrow, United States
0.63×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arrow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arrow audience
#·InterestCategoryAffinity×
01Dots (video game)Games66.70×
02Gotham (TV series)Movies & TV49.21×
03Man of Steel (film)Movies & TV40.93×
04Stephen AmellMovies & TV38.38×
05Candice PattonMovies & TV38.22×
06Mary Elizabeth WinsteadMovies & TV37.73×
07The FlashMovies & TV36.70×
08IdiocracyMovies & TV32.66×
09Tom WellingMovies & TV28.20×
10The Dark Knight RisesMovies & TV22.03×
11Naomi ScottMovies & TV21.43×
12Tinker Bell (film series)Movies & TV20.91×
13Birds of Prey (TV series)Movies & TV20.09×
14Batman BeginsMovies & TV14.11×
15Eyes Wide ShutMovies & TV13.48×
16Jeremy RennerMovies & TV12.10×
17Guardians of the Galaxy (film)Movies & TV10.08×
18DuneMovies & TV8.64×
19Dylan O'BrienMovies & TV6.82×
20SupermanMovies & TV4.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arrow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arrow audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
TraditionCONSERVATISM1.45×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arrow audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
Quality AwarenessPREMIUM0.90×
TravellingTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arrow have in United States?

Arrow has an estimated audience of 12,381,113 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arrow viewers?

48.3% of Arrow fans are female, 51.7% are male, with an average age of 38.2 years.

03

Which brands do Arrow fans like most?

Arrow fans show strongest brand affinity for The Flash (36.7×), Dots (video game) (66.7×), and Tom Welling (28.2×) over the country average.

04

Where do Arrow fans live in United States?

Arrow fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Arrow fans also like?

Beyond Arrow itself, the audience over-indexes on Dots (video game) (66.7×), Tom Welling (28.2×), Gotham (TV series) (49.21×), and Mary Elizabeth Winstead (37.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Arrow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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