Rascasse Audience Intelligence

The Flash Audience in United States

A data profile of the people who buy, follow and care about The Flash in United States — modelled from more than twelve digital signal sources. The Flash has an estimated audience of 4,500,914 people in United States.

#103among TV series in United States#244among Movie / TV Show / Series in United States#774in Movies & TV

The average The Flash fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pierce Brosnan, Daniel Craig, Arrow, with strongest over-indexing on Pierce Brosnan (25.53× the country average).

Demographically, the The Flash audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Flash fan in United States is more male, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Pierce Brosnan.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Flash profile in United States.

Audience size
4.5M
in United States
Gender
43.8%♀
56.2% male
Age
37.0
average years
Country rank
#7299
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Flash viewers

43.8% are female, 56.2% are male, average age 37.0.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for The Flash audience in United States
MetricValue
Female43.8%
Male56.2%
Average age37.0
Estimated audience size4,500,914
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the The Flash audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4916%
50+21%
Fig. 04

Worldwide distribution

13.6%

of the worldwide The Flash audience comes from United States.

Worldwide audience distribution share by country for The Flash
CountryShare
Democratic Republic of the Congo42.6%
United States13.6%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Flash audience in United States is strongest.

Fig. 05

Top regions by affinity

The Flash fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.24×
02Utah~100K1.21×
03Kentucky~200K1.19×
04Arkansas~100K1.16×
05Missouri~200K1.14×
06Texas~1.5M1.11×
07Alaska~30K1.10×
08West Virginia~70K1.09×
09Indiana~300K1.08×
10Alabama~200K1.07×
11Kansas~100K1.05×
12Ohio~400K1.04×
13Louisiana~200K1.04×
14North Carolina~400K1.03×
15Tennessee~300K1.03×
16South Carolina~200K1.02×
17Mississippi~100K1.02×
18Georgia~400K1.01×
19Maine~50K1.01×
20South Dakota~30K1.01×
21North Dakota~30K1.01×
22Vermont~20K1.01×
23Oregon~200K1.00×
24Iowa~100K1.00×
25Nebraska~70K1.00×
26Illinois~400K0.99×
27Michigan~400K0.99×
28New Hampshire~50K0.99×
29Montana~40K0.99×
30Idaho~70K0.98×
31New Mexico~70K0.98×
32Pennsylvania~400K0.97×
33Arizona~300K0.97×
34Virginia~300K0.96×
35Washington~300K0.96×
36Connecticut~100K0.96×
37Maryland~200K0.95×
38Rhode Island~40K0.94×
39Delaware~30K0.94×
40New Jersey~300K0.93×
41Hawaii~50K0.93×
42California~1.5M0.92×
43Colorado~200K0.92×
44Nevada~100K0.92×
45Massachusetts~200K0.90×
46Wisconsin~200K0.90×
47Minnesota~200K0.90×
48New York~700K0.88×
49Florida~800K0.87×
50Washington, District of Columbia~40K0.87×
Fig. 06

Affinity by region

Affinity by region — The Flash, United States
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Flash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Flash audience
#·InterestCategoryAffinity×
01Randy CoutureSports40.51×
02Gotham (TV series)Movies & TV31.79×
03Grant GustinMovies & TV26.43×
04Pierce BrosnanMovies & TV25.53×
05Daniel CraigMovies & TV24.91×
06The Dark Knight RisesMovies & TV20.60×
07SmallvilleMovies & TV18.86×
08Tom WellingMovies & TV18.59×
09Ashton KutcherMovies & TV18.52×
10Man of Steel (film)Movies & TV17.68×
11Batman BeginsMovies & TV15.29×
12ArrowMovies & TV14.72×
13How I Met Your MotherMovies & TV11.87×
14SeinfeldMovies & TV10.92×
15Sex and the CityMovies & TV7.10×
16The Office (U.S. TV series)Movies & TV6.58×
17Superhero filmMovies & TV6.35×
18Fantasy filmMovies & TV5.39×
19Musical filmMovies & TV4.27×
20SupermanMovies & TV3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Flash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Flash audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.13×
CreativityOPEN1.11×
Community OrientationOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Flash audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.82×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Flash have in United States?

The Flash has an estimated audience of 4,500,914 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Flash viewers?

43.8% of The Flash fans are female, 56.2% are male, with an average age of 37.0 years.

03

Which brands do The Flash fans like most?

The Flash fans show strongest brand affinity for Pierce Brosnan (25.53×), Daniel Craig (24.91×), and Arrow (14.72×) over the country average.

04

Where do The Flash fans live in United States?

The Flash fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do The Flash fans also like?

Beyond The Flash itself, the audience over-indexes on Daniel Craig (24.91×), Arrow (14.72×), Tom Welling (18.59×), and Gotham (TV series) (31.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Flash audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Flash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →