Rascasse Audience Intelligence

How I Met Your Mother Audience in United States

A data profile of the people who buy, follow and care about How I Met Your Mother in United States — modelled from more than twelve digital signal sources. How I Met Your Mother has an estimated audience of 4,340,519 people in United States.

#109among TV series in United States#260among Movie / TV Show / Series in United States#810in Movies & TV

The average How I Met Your Mother fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alyson Hannigan, Sex and the City, Arrested Development (TV series), with strongest over-indexing on Alyson Hannigan (59.38× the country average).

Demographically, the How I Met Your Mother audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical How I Met Your Mother fan in United States is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Alyson Hannigan.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the How I Met Your Mother profile in United States.

Audience size
4.3M
in United States
Gender
64.6%♀
35.4% male
Age
40.6
average years
Country rank
#7508
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of How I Met Your Mother viewers

64.6% are female, 35.4% are male, average age 40.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for How I Met Your Mother audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.6
Estimated audience size4,340,519
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the How I Met Your Mother audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

24.5%

of the worldwide How I Met Your Mother audience comes from United States.

Worldwide audience distribution share by country for How I Met Your Mother
CountryShare
United States24.5%
Brazil7.2%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the How I Met Your Mother audience in United States is strongest.

Fig. 05

Top regions by affinity

How I Met Your Mother fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.29×
02Idaho~30K1.21×
03Colorado~80K1.12×
04New Jersey~100K1.11×
05Washington~100K1.11×
06Massachusetts~90K1.11×
07Oregon~50K1.11×
08California~500K1.10×
09Connecticut~50K1.10×
10Missouri~80K1.09×
11New York~300K1.08×
12Arizona~90K1.08×
13Kansas~40K1.08×
14Montana~10K1.08×
15Illinois~200K1.06×
16Minnesota~70K1.06×
17New Hampshire~20K1.06×
18Texas~400K1.05×
19Oklahoma~50K1.05×
20Ohio~100K1.04×
21Indiana~80K1.04×
22Wisconsin~70K1.04×
23Iowa~40K1.04×
24North Dakota~9K1.04×
25Vermont~8K1.03×
26Pennsylvania~100K1.02×
27Michigan~100K1.02×
28Nebraska~20K1.01×
29Maine~20K1.00×
30Arkansas~40K0.99×
31New Mexico~20K0.99×
32Rhode Island~10K0.98×
33Kentucky~50K0.97×
34South Dakota~10K0.97×
35Tennessee~80K0.96×
36Virginia~100K0.95×
37Florida~300K0.93×
38Nevada~40K0.93×
39Alaska~9K0.92×
40North Carolina~100K0.91×
41Maryland~70K0.91×
42Georgia~100K0.87×
43South Carolina~60K0.87×
44West Virginia~20K0.87×
45Hawaii~20K0.86×
46Washington, District of Columbia~10K0.84×
47Delaware~10K0.83×
48Alabama~50K0.79×
49Louisiana~40K0.76×
50Mississippi~30K0.73×
Fig. 06

Affinity by region

Affinity by region — How I Met Your Mother, United States
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the How I Met Your Mother audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for How I Met Your Mother audience
#·InterestCategoryAffinity×
01Alyson HanniganMovies & TV59.38×
022 Broke GirlsMovies & TV27.67×
03Nick KrollMovies & TV26.52×
04Arrested Development (TV series)Movies & TV21.56×
05AnxiousMusic & Radio20.00×
06Neil Patrick HarrisMovies & TV19.23×
07American Pie (film series)Movies & TV18.29×
08Patton OswaltMovies & TV16.67×
09Step Brothers (film)Movies & TV15.35×
10Jordan PeeleMovies & TV15.00×
11Steve CarellMovies & TV12.47×
12Kristen WiigMovies & TV12.46×
13Beverly Hills, 90210Movies & TV11.55×
14Better Call SaulMovies & TV10.91×
15Gilmore GirlsMovies & TV10.89×
16Sex and the CityMovies & TV8.85×
17Jim CarreyMovies & TV8.48×
18Jimmy KimmelMovies & TV5.91×
19PeacemakerMovies & TV3.28×
20Harry PotterMovies & TV3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the How I Met Your Mother audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by How I Met Your Mother audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.24×
TraditionCONSERVATISM1.15×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by How I Met Your Mother audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Quality AwarenessPREMIUM0.78×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does How I Met Your Mother have in United States?

How I Met Your Mother has an estimated audience of 4,340,519 people in United States, concentrated in California and Texas.

02

What is the gender split and age of How I Met Your Mother viewers?

64.6% of How I Met Your Mother fans are female, 35.4% are male, with an average age of 40.6 years.

03

Which brands do How I Met Your Mother fans like most?

How I Met Your Mother fans show strongest brand affinity for Alyson Hannigan (59.38×), Sex and the City (8.85×), and Arrested Development (TV series) (21.56×) over the country average.

04

Where do How I Met Your Mother fans live in United States?

How I Met Your Mother fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do How I Met Your Mother fans also like?

Beyond How I Met Your Mother itself, the audience over-indexes on Sex and the City (8.85×), Arrested Development (TV series) (21.56×), Nick Kroll (26.52×), and Jim Carrey (8.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See How I Met Your Mother audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for How I Met Your Mother. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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