How I Met Your Mother Audience in United States

How I Met Your Mother logo

How I Met Your Mother has an estimated audience of 4,314,519 people in United States. 64.6% are female, 35.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Alyson Hannigan, Friends, Sex and the City, Arrested Development (TV series), Nick Kroll.

The average How I Met Your Mother fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alyson Hannigan, Friends, Sex and the City, with strongest over-indexing on Alyson Hannigan (59.38× the country average). Demographically, the How I Met Your Mother audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of How I Met Your Mother fans

Demographic split for How I Met Your Mother audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.6
Estimated audience size4,314,519

Audience persona

The typical How I Met Your Mother fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Alyson Hannigan.

Top regions in United States

Top regions ranked by reach for How I Met Your Mother in United States
RegionReachAffinity
California557,2091.17×
Texas420,9331.13×
Florida283,2190.97×
New York277,6601.15×
Illinois157,6971.1×
Pennsylvania149,9201.03×
Ohio141,2971.06×
New Jersey127,3161.16×
North Carolina121,1510.93×
Georgia119,1450.9×
Michigan117,8141.04×
Virginia105,316
Washington99,8401.15×
Massachusetts97,1031.14×
Arizona93,1741.06×
Tennessee85,0760.98×
Indiana84,3331.07×
Colorado79,4161.17×
Missouri77,8231.12×
Maryland67,9680.92×
Minnesota66,7451.08×
Wisconsin64,783
South Carolina57,0390.88×
Oregon56,0461.13×
Kentucky52,0380.96×
Oklahoma51,6121.08×
Utah49,9751.29×
Connecticut48,4591.12×
Alabama45,3530.75×
Louisiana41,8240.75×
Nevada39,9560.96×
Kansas37,4411.1×
Iowa36,4221.02×
Arkansas34,6810.98×
Idaho25,5091.18×
Mississippi25,2170.71×
Nebraska21,723
New Mexico21,690
New Hampshire17,2361.01×
West Virginia16,3940.82×
Hawaii15,8040.85×
Maine15,0410.97×
Rhode Island13,0440.95×
Montana12,2421.02×
Washington, District of Columbia10,9670.85×
Delaware8,9570.75×
South Dakota8,8600.89×
North Dakota8,2840.93×
Alaska7,6410.83×
Vermont7,1820.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for How I Met Your Mother audience
BrandAffinityCategory
Alyson Hannigan59.38×Movies & TV
Friends5.89×Movies & TV
Sex and the City8.85×Movies & TV
Arrested Development (TV series)21.56×Movies & TV
Nick Kroll26.52×Movies & TV
Jim Carrey8.48×Movies & TV
Neil Patrick Harris19.23×Movies & TV
American Pie (film series)18.29×Movies & TV
Jordan Peele15×Movies & TV
Steve Carell12.47×Movies & TV
Harry Potter3.11×Movies & TV
Peacemaker3.28×Movies & TV
Step Brothers (film)15.35×Movies & TV
Jimmy Kimmel5.91×Movies & TV
Patton Oswalt16.67×Movies & TV
Kristen Wiig12.46×Movies & TV
2 Broke Girls27.67×Movies & TV
Gilmore Girls10.89×Movies & TV
Better Call Saul10.91×Movies & TV
The Big Bang Theory5.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by How I Met Your Mother audience
TraitClusterScore
ExtroversionTHRILL1.67
Social Media UsageJOY1.19
Community OrientationOPEN1.15
TraditionCONSERVATISM1.15
Early Adopter MentalityPOWER1.14
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for How I Met Your Mother
CountryShare
United States24.8%
Brazil7.4%
India6.6%

See How I Met Your Mother audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does How I Met Your Mother have in United States?

How I Met Your Mother has an estimated audience of 4,314,519 people in United States, concentrated in California and Texas.

What is the gender split and age of How I Met Your Mother fans?

64.6% of How I Met Your Mother fans are female, 35.4% are male, with an average age of 40.6 years.

Which brands do How I Met Your Mother fans like most?

How I Met Your Mother fans show strongest brand affinity for Alyson Hannigan (59.38×), Friends (5.89×), and Sex and the City (8.85×) over the country average.

Where do How I Met Your Mother fans live in United States?

How I Met Your Mother fans in United States are most concentrated in California (reach 557,209), Texas (reach 420,933), and Florida (reach 283,219). These three regions account for the largest share of the active audience.

What other brands do How I Met Your Mother fans also like?

Beyond How I Met Your Mother itself, the audience over-indexes on Friends (5.89×), Sex and the City (8.85×), Arrested Development (TV series) (21.56×), and Nick Kroll (26.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for How I Met Your Mother. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.