Rascasse Audience Intelligence

BoJack Horseman Viewer Demographics in United States

BoJack Horseman has an estimated audience of 2.3M people in United States.

#267among TV series in United States
#814among movies & series in United States#2006in Movies & TV

The average BoJack Horseman fan in United States is 41.1 years old, more male, and lives primarily in California.

Its fans are 2.3 years older than the group average of 38.8.

Women make up 41.4% of the fan base, 14.3 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, BoJack Horseman fans stand out for their interest in Nick Kroll, 2 Broke Girls and Arrested Development (TV series).

Most fans live in California, Texas, New York.

Top affinities include Nick Kroll, 2 Broke Girls, Arrested Development (TV series), with strongest over-indexing on Nick Kroll (95.63× the country average).

Demographically, the BoJack Horseman audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

The typical BoJack Horseman fan in United States is more male, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Nick Kroll.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United States
Gender
41.4%♀
58.6% male
Age
41.1
average years
Country rank
#13063
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BoJack Horseman viewers

41.4% are female, 58.6% are male, average age 41.1.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for BoJack Horseman audience in United States
MetricValue
Female41.4%
Male58.6%
Average age41.1
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the BoJack Horseman audience in United States
Age bracketShare%
16-2419%
25-3418%
35-4418%
45-5420%
55+25%
Fig. 04

Worldwide distribution

32.2%

of the worldwide BoJack Horseman audience comes from United States.

Worldwide audience distribution share by country for BoJack Horseman
CountryShare
United States32.2%
Italy6.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BoJack Horseman fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.21×
02California~300K1.15×
03Arizona~60K1.14×
04Colorado~50K1.14×
05Washington~60K1.13×
06Utah~30K1.12×
07New Mexico~20K1.09×
08Indiana~50K1.08×
09New York~100K1.07×
10Pennsylvania~100K1.07×
11Massachusetts~50K1.07×
12Idaho~10K1.07×
13Texas~200K1.06×
14Illinois~90K1.06×
15Oklahoma~30K1.06×
16Connecticut~30K1.05×
17Montana~8K1.05×
18Rhode Island~8K1.05×
19Vermont~5K1.05×
20Michigan~70K1.04×
21Missouri~40K1.03×
22Alaska~5K1.03×
23West Virginia~10K1.02×
24Ohio~80K1.01×
25Maryland~40K1.01×
26Kentucky~30K1.01×
27Kansas~20K1.01×
28Maine~9K1.01×
29Georgia~80K1.00×
30New Jersey~60K1.00×
31Virginia~60K1.00×
32New Hampshire~9K1.00×
33Nevada~20K0.99×
34Arkansas~20K0.99×
35North Carolina~70K0.96×
36North Dakota~5K0.95×
37Minnesota~40K0.94×
38Iowa~20K0.94×
39Nebraska~10K0.94×
40Florida~100K0.92×
41Tennessee~50K0.92×
42Wisconsin~40K0.92×
43Delaware~6K0.92×
44Washington, District of Columbia~4K0.91×
45South Dakota~5K0.90×
46Louisiana~30K0.87×
47South Carolina~30K0.84×
48Alabama~30K0.84×
49Mississippi~20K0.77×
50Hawaii~7K0.75×
Fig. 06

Affinity by region

Affinity by region — BoJack Horseman, United States
0.75×1.00×1.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BoJack Horseman audience vs. the country average
#·InterestCategoryAffinity×
01Nick KrollMovies & TV95.63×
022 Broke GirlsMovies & TV86.79×
03Arrested Development (TV series)Movies & TV71.00×
0430 RockMovies & TV61.90×
05A Series of Unfortunate EventsMovies & TV59.64×
06Patton OswaltMovies & TV57.38×
07American Crime StoryMovies & TV56.08×
08Jordan PeeleMovies & TV51.64×
09Step Brothers (film)Movies & TV50.56×
10Brooklyn Nine-NineMovies & TV50.14×
11Kate McKinnonMovies & TV45.63×
12Better Call SaulMovies & TV42.62×
13Kristen WiigMovies & TV41.02×
14John MulaneyMovies & TV38.82×
15Steve CarellMovies & TV37.78×
16Larry DavidMovies & TV35.66×
17Bob's BurgersMovies & TV34.43×
18Seth RogenMovies & TV27.05×
19Sex and the CityMovies & TV26.82×
20Jim CarreyMovies & TV21.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BoJack Horseman audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BoJack Horseman audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.93×
Early Adopter MentalityPOWER1.56×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BoJack Horseman audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Community OrientationOPEN0.82×
TravellingTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BoJack Horseman over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bojack-horseman-22405” · Methodology