Rascasse Audience Intelligence

BoJack Horseman Audience in United States

A data profile of the people who buy, follow and care about BoJack Horseman in United States — modelled from more than twelve digital signal sources. BoJack Horseman has an estimated audience of 2,465,956 people in United States.

#194among TV series in United States#644among Movie / TV Show / Series in United States#1752in Movies & TV

The average BoJack Horseman fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nick Kroll, Arrested Development (TV series), Sex and the City, with strongest over-indexing on Nick Kroll (95.63× the country average).

Demographically, the BoJack Horseman audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BoJack Horseman fan in United States is more male, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Nick Kroll.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BoJack Horseman profile in United States.

Audience size
2.5M
in United States
Gender
41.4%♀
58.6% male
Age
40.3
average years
Country rank
#12036
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BoJack Horseman viewers

41.4% are female, 58.6% are male, average age 40.3.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for BoJack Horseman audience in United States
MetricValue
Female41.4%
Male58.6%
Average age40.3
Estimated audience size2,465,956
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the BoJack Horseman audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

33.6%

of the worldwide BoJack Horseman audience comes from United States.

Worldwide audience distribution share by country for BoJack Horseman
CountryShare
United States33.6%
Italy5.7%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BoJack Horseman audience in United States is strongest.

Fig. 05

Top regions by affinity

BoJack Horseman fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.21×
02California~300K1.15×
03Arizona~60K1.14×
04Colorado~40K1.14×
05Washington~60K1.13×
06Utah~20K1.12×
07New Mexico~10K1.09×
08Indiana~50K1.08×
09New York~100K1.07×
10Pennsylvania~90K1.07×
11Massachusetts~50K1.07×
12Idaho~10K1.07×
13Texas~200K1.06×
14Illinois~90K1.06×
15Oklahoma~30K1.06×
16Connecticut~30K1.05×
17Rhode Island~8K1.05×
18Montana~7K1.05×
19Vermont~5K1.05×
20Michigan~70K1.04×
21Missouri~40K1.03×
22Alaska~5K1.03×
23West Virginia~10K1.02×
24Ohio~80K1.01×
25Maryland~40K1.01×
26Kentucky~30K1.01×
27Kansas~20K1.01×
28Maine~9K1.01×
29Georgia~80K1.00×
30New Jersey~60K1.00×
31Virginia~60K1.00×
32New Hampshire~10K1.00×
33Nevada~20K0.99×
34Arkansas~20K0.99×
35North Carolina~70K0.96×
36North Dakota~5K0.95×
37Minnesota~30K0.94×
38Iowa~20K0.94×
39Nebraska~10K0.94×
40Florida~200K0.92×
41Tennessee~50K0.92×
42Wisconsin~30K0.92×
43Delaware~6K0.92×
44Washington, District of Columbia~7K0.91×
45South Dakota~5K0.90×
46Louisiana~30K0.87×
47South Carolina~30K0.84×
48Alabama~30K0.84×
49Mississippi~20K0.77×
50Hawaii~8K0.75×
Fig. 06

Affinity by region

Affinity by region — BoJack Horseman, United States
0.75×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BoJack Horseman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BoJack Horseman audience
#·InterestCategoryAffinity×
01Nick KrollMovies & TV95.63×
022 Broke GirlsMovies & TV86.79×
03Arrested Development (TV series)Movies & TV71.00×
04AnxiousMusic & Radio68.85×
0530 RockMovies & TV61.90×
06Patton OswaltMovies & TV57.38×
07Jordan PeeleMovies & TV51.64×
08Step Brothers (film)Movies & TV50.56×
09Brooklyn Nine-NineMovies & TV50.14×
10CreeperMusic & Radio47.82×
11Kate McKinnonMovies & TV45.63×
12Better Call SaulMovies & TV42.62×
13Kristen WiigMovies & TV41.02×
14Steve CarellMovies & TV37.78×
15Beverly Hills, 90210Movies & TV34.72×
16Bob's BurgersMovies & TV34.43×
17Sex and the CityMovies & TV26.82×
18Jim CarreyMovies & TV21.04×
19True DetectiveMovies & TV19.72×
20Jimmy KimmelMovies & TV17.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BoJack Horseman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BoJack Horseman audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.93×
Early Adopter MentalityPOWER1.56×
IndulgenceJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BoJack Horseman audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Community OrientationOPEN0.82×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BoJack Horseman have in United States?

BoJack Horseman has an estimated audience of 2,465,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BoJack Horseman viewers?

41.4% of BoJack Horseman fans are female, 58.6% are male, with an average age of 40.3 years.

03

Which brands do BoJack Horseman fans like most?

BoJack Horseman fans show strongest brand affinity for Nick Kroll (95.63×), Arrested Development (TV series) (71×), and Sex and the City (26.82×) over the country average.

04

Where do BoJack Horseman fans live in United States?

BoJack Horseman fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BoJack Horseman fans also like?

Beyond BoJack Horseman itself, the audience over-indexes on Arrested Development (TV series) (71×), Sex and the City (26.82×), Step Brothers (film) (50.56×), and Jordan Peele (51.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See BoJack Horseman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BoJack Horseman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →