BoJack Horseman Audience in United States

BoJack Horseman logo

BoJack Horseman has an estimated audience of 2,455,149 people in United States. 41.4% are female, 58.6% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Friends, Nick Kroll, Sex and the City, Arrested Development (TV series), Jordan Peele.

The average BoJack Horseman fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Nick Kroll, Sex and the City, with strongest over-indexing on Friends (14.1× the country average). Demographically, the BoJack Horseman audience skews more male with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of BoJack Horseman fans

Demographic split for BoJack Horseman audience in United States
MetricValue
Female41.4%
Male58.6%
Average age40.3
Estimated audience size2,455,149

Audience persona

The typical BoJack Horseman fan in United States is more male, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for BoJack Horseman in United States
RegionReachAffinity
California325,0251.2×
Texas234,7151.11×
Florida162,8740.98×
New York154,8101.13×
Pennsylvania89,8481.09×
Illinois88,7231.08×
Georgia79,6491.05×
Ohio78,6421.04×
North Carolina73,8321×
Michigan67,2301.05×
New Jersey63,1211.01×
Arizona59,3151.18×
Virginia58,5300.98×
Washington57,9151.18×
Massachusetts54,6601.13×
Indiana48,4571.08×
Tennessee45,7520.93×
Colorado45,6341.18×
Maryland42,1151×
Missouri41,4691.05×
Wisconsin34,4260.93×
Oregon34,3491.22×
Minnesota32,9200.94×
Kentucky31,1941.01×
South Carolina31,1450.84×
Oklahoma28,9641.06×
Alabama28,8930.84×
Louisiana27,6840.87×
Connecticut25,9371.05×
Utah25,2771.15×
Nevada24,1991.02×
Kansas19,7851.02×
Arkansas18,8600.93×
Iowa18,7830.93×
Mississippi15,3480.76×
Idaho13,5231.1×
New Mexico13,3161.08×
Nebraska11,5220.94×
West Virginia11,1260.97×
New Hampshire9,1350.94×
Maine8,3820.95×
Hawaii7,7530.73×
Rhode Island7,6230.98×
Washington, District of Columbia6,7860.92×
Montana6,6740.98×
Delaware5,9380.88×
Alaska5,0780.97×
South Dakota4,9270.87×
North Dakota4,3310.86×
Vermont4,2260.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BoJack Horseman audience
BrandAffinityCategory
Friends14.1×Movies & TV
Nick Kroll95.63×Movies & TV
Sex and the City26.82×Movies & TV
Arrested Development (TV series)71×Movies & TV
Jordan Peele51.64×Movies & TV
Better Call Saul42.62×Movies & TV
Step Brothers (film)50.56×Movies & TV
True Detective19.72×Movies & TV
Steve Carell37.78×Movies & TV
Patton Oswalt57.38×Movies & TV
Jim Carrey21.04×Movies & TV
Kristen Wiig41.02×Movies & TV
Anxious68.85×Music & Radio
30 Rock61.9×Movies & TV
Jimmy Kimmel17.36×Movies & TV
Major League49.91×Music & Radio
2 Broke Girls86.79×Movies & TV
Brooklyn Nine-Nine50.14×Movies & TV
John Mulaney38.82×Movies & TV
Kate McKinnon45.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BoJack Horseman audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.1
Early Adopter MentalityPOWER1.71
Social Media UsageJOY1.27
Luxury OrientationPREMIUM1.26
ExtroversionTHRILL1.25
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for BoJack Horseman
CountryShare
United States34.3%
Italy5.6%
United Kingdom5.5%

See BoJack Horseman audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does BoJack Horseman have in United States?

BoJack Horseman has an estimated audience of 2,455,149 people in United States, concentrated in California and Texas.

What is the gender split and age of BoJack Horseman fans?

41.4% of BoJack Horseman fans are female, 58.6% are male, with an average age of 40.3 years.

Which brands do BoJack Horseman fans like most?

BoJack Horseman fans show strongest brand affinity for Friends (14.1×), Nick Kroll (95.63×), and Sex and the City (26.82×) over the country average.

Where do BoJack Horseman fans live in United States?

BoJack Horseman fans in United States are most concentrated in California (reach 325,025), Texas (reach 234,715), and Florida (reach 162,874). These three regions account for the largest share of the active audience.

What other brands do BoJack Horseman fans also like?

Beyond BoJack Horseman itself, the audience over-indexes on Nick Kroll (95.63×), Sex and the City (26.82×), Arrested Development (TV series) (71×), and Jordan Peele (51.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BoJack Horseman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.