Rascasse Audience Intelligence

KPop Demon Hunters Audience in United States

A data profile of the people who buy, follow and care about KPop Demon Hunters in United States — modelled from more than twelve digital signal sources. KPop Demon Hunters has an estimated audience of 50,426,672 people in United States.

#5among Movie / TV Show / Series in United States#31in Movies & TV

The average KPop Demon Hunters fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime and manga fandom, Pokémon, Superman, with strongest over-indexing on Anime and manga fandom (6.76× the country average).

Demographically, the KPop Demon Hunters audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KPop Demon Hunters fan in United States is balanced, around 31.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime and manga fandom.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KPop Demon Hunters profile in United States.

Audience size
50.4M
in United States
Gender
51.0%♀
49.0% male
Age
31.4
average years
Country rank
#397
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KPop Demon Hunters viewers

51.0% are female, 49.0% are male, average age 31.4.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for KPop Demon Hunters audience in United States
MetricValue
Female51.0%
Male49.0%
Average age31.4
Estimated audience size50,426,672
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the KPop Demon Hunters audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

46.6%

of the worldwide KPop Demon Hunters audience comes from United States.

Worldwide audience distribution share by country for KPop Demon Hunters
CountryShare
United States46.6%
United Kingdom7.6%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KPop Demon Hunters audience in United States is strongest.

Fig. 05

Top regions by affinity

KPop Demon Hunters fans by region: top regions in United States
#RegionReachAffinity×
01Utah~700K1.61×
02Hawaii~300K1.32×
03New Mexico~300K1.31×
04Texas~5.5M1.29×
05California~6.5M1.24×
06Arizona~1M1.19×
07Idaho~300K1.16×
08Kentucky~700K1.13×
09Indiana~1M1.11×
10Illinois~2M1.10×
11Washington~1M1.09×
12Nevada~500K1.06×
13Missouri~800K1.05×
14Oregon~600K1.05×
15Oklahoma~600K1.05×
16Nebraska~300K1.05×
17Virginia~1.5M1.04×
18Colorado~800K1.04×
19Pennsylvania~1.5M1.01×
20Kansas~400K1.01×
21New Jersey~1.5M1.00×
22Alaska~100K1.00×
23Georgia~1.5M0.99×
24Arkansas~400K0.99×
25South Carolina~700K0.98×
26Ohio~1.5M0.97×
27Wisconsin~700K0.97×
28Michigan~1M0.96×
29Iowa~400K0.96×
30North Carolina~1.5M0.95×
31Minnesota~700K0.93×
32Connecticut~500K0.93×
33Mississippi~400K0.93×
34North Dakota~90K0.93×
35Alabama~600K0.92×
36Louisiana~600K0.92×
37New York~2.5M0.91×
38Massachusetts~900K0.91×
39Maryland~800K0.91×
40South Dakota~100K0.91×
41West Virginia~200K0.89×
42Florida~3M0.86×
43Tennessee~900K0.86×
44Rhode Island~100K0.86×
45Montana~100K0.86×
46Delaware~100K0.86×
47New Hampshire~200K0.84×
48Maine~100K0.79×
49Vermont~70K0.77×
50Washington, District of Columbia~100K0.71×
Fig. 06

Affinity by region

Affinity by region — KPop Demon Hunters, United States
0.71×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KPop Demon Hunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KPop Demon Hunters audience
#·InterestCategoryAffinity×
01Anime and manga fandomLiterature6.76×
02International educationBusiness & Career6.58×
03BeijingTravel & Leisure5.56×
04PokémonGames5.38×
05Superhero fictionLiterature4.12×
06Digital artArts & Culture3.35×
07City BankBusiness & Career3.05×
08MangaLiterature2.79×
09Spirit HalloweenKids & Family2.72×
10Electric guitarMusic & Radio2.53×
11PianoMusic & Radio2.33×
12Acoustic guitarMusic & Radio2.32×
13ComicsLiterature2.29×
14K-popMusic & Radio2.25×
15Mobile gameGames2.23×
16Anime conventionLiterature2.20×
17Musical instrumentMusic & Radio2.01×
18SupermanMovies & TV1.83×
19Fiction booksLiterature1.83×
20RadioTechnology & Electronics1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KPop Demon Hunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KPop Demon Hunters audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
PatriotismCONSERVATISM1.29×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KPop Demon Hunters audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KPop Demon Hunters have in United States?

KPop Demon Hunters has an estimated audience of 50,426,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of KPop Demon Hunters viewers?

51.0% of KPop Demon Hunters fans are female, 49.0% are male, with an average age of 31.4 years.

03

Which brands do KPop Demon Hunters fans like most?

KPop Demon Hunters fans show strongest brand affinity for Anime and manga fandom (6.76×), Pokémon (5.38×), and Superman (1.83×) over the country average.

04

Where do KPop Demon Hunters fans live in United States?

KPop Demon Hunters fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do KPop Demon Hunters fans also like?

Beyond KPop Demon Hunters itself, the audience over-indexes on Pokémon (5.38×), Superman (1.83×), Comics (2.29×), and Manga (2.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for KPop Demon Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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