Rascasse Audience Intelligence

Cars (film) Audience in United States

A data profile of the people who buy, follow and care about Cars (film) in United States — modelled from more than twelve digital signal sources. Cars (film) has an estimated audience of 30,880,855 people in United States.

#1among Animation in United States#15among Movie / TV Show / Series in United States#68in Movies & TV

Cars (film) fans in United States are concentrated in California, with strong brand affinity for WALL-E.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include WALL-E, Anne Hathaway, Family car, with strongest over-indexing on WALL-E (21.11× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cars (film) fan in United States shows strong Family Orientation tendencies and a notable affinity for WALL-E.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cars (film) profile in United States.

Audience size
30.9M
in United States
Country rank
#880
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cars (film) viewers

Fig. 02

Gender split

Demographic split for Cars (film) audience in United States
MetricValue
Estimated audience size30,880,855
Fig. 04

Worldwide distribution

28.1%

of the worldwide Cars (film) audience comes from United States.

Worldwide audience distribution share by country for Cars (film)
CountryShare
United States28.1%
India12.4%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cars (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cars (film) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~700K1.27×
02Mississippi~300K1.23×
03Alabama~500K1.21×
04Texas~3M1.20×
05Arizona~700K1.18×
06Oklahoma~400K1.16×
07Iowa~300K1.16×
08Illinois~1M1.15×
09Arkansas~300K1.15×
10Kentucky~400K1.14×
11Kansas~300K1.13×
12Louisiana~400K1.12×
13South Carolina~500K1.10×
14Tennessee~700K1.09×
15West Virginia~200K1.09×
16North Carolina~1M1.07×
17Missouri~500K1.07×
18Georgia~1M1.06×
19Ohio~1M1.06×
20Nebraska~200K1.05×
21California~3.5M1.04×
22Pennsylvania~1M1.04×
23Maryland~500K1.04×
24Florida~2M1.03×
25Virginia~800K1.03×
26Wisconsin~500K1.03×
27North Dakota~60K1.03×
28Minnesota~400K1.02×
29New Mexico~200K1.01×
30Michigan~800K1.00×
31Alaska~70K1.00×
32Washington~600K0.97×
33South Dakota~70K0.97×
34New Jersey~700K0.95×
35Connecticut~300K0.95×
36Nevada~300K0.95×
37Utah~300K0.92×
38New York~1.5M0.90×
39Colorado~400K0.90×
40Oregon~300K0.90×
41Delaware~80K0.90×
42Idaho~100K0.88×
43New Hampshire~100K0.88×
44Massachusetts~500K0.83×
45Rhode Island~80K0.80×
46Maine~80K0.77×
47Vermont~40K0.76×
48Washington, District of Columbia~70K0.74×
49Hawaii~100K0.73×
50Montana~60K0.72×
Fig. 06

Affinity by region

Affinity by region — Cars (film), United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cars (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cars (film) audience
#·InterestCategoryAffinity×
01WALL-EMovies & TV21.11×
02Porsche 911Cars & Mobility9.24×
03MegamindMovies & TV8.23×
04Honda MotorcyclesCars & Mobility7.75×
05Hybrid electric vehicleCars & Mobility7.48×
06Family carCars & Mobility6.39×
07Nissan GT-RCars & Mobility6.12×
08Anne HathawayMovies & TV5.29×
09CarcareCars & Mobility5.23×
10Antique carCars & Mobility4.29×
11MotorsportCars & Mobility2.95×
12High schoolBusiness & Career2.60×
13AutoZoneCars & Mobility2.51×
14SubwayFood & Beverages2.37×
15Electric guitarMusic & Radio2.26×
16Pizza HutFood & Beverages2.10×
17Sam's ClubShopping1.81×
18Musical instrumentMusic & Radio1.78×
19McDonald'sFood & Beverages1.73×
20Burger KingFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cars (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cars (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.35×
Convenience OrientationPREMIUM1.53×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cars (film) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
TraditionCONSERVATISM0.77×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cars (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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