Porsche 911 Audience in United States

Porsche 911 logo

Porsche 911 has an estimated audience of 3,952,660 people in United States. 21.6% are female, 78.4% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Vintage car, Cars (film), Used Cars, Porsche Boxster.

The average Porsche 911 fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Vintage car, Cars (film), with strongest over-indexing on Max Verstappen (27.59× the country average). Demographically, the Porsche 911 audience skews more male with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Porsche 911 fans

Demographic split for Porsche 911 audience in United States
MetricValue
Female21.6%
Male78.4%
Average age33.6
Estimated audience size3,952,660

Audience persona

The typical Porsche 911 fan in United States is more male, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Porsche 911 in United States
RegionReachAffinity
California695,1291.6×
Texas464,0181.37×
Florida368,4201.38×
New York255,3301.16×
Illinois150,4711.14×
Georgia147,9931.22×
Pennsylvania129,2700.97×
New Jersey128,4221.28×
North Carolina125,7601.06×
Arizona121,6831.51×
Ohio109,4080.9×
Washington104,0361.31×
Virginia100,2201.04×
Michigan99,0960.96×
Tennessee81,6951.03×
Massachusetts81,4321.05×
Maryland70,4231.04×
Indiana68,9910.96×
Colorado68,0731.09×
Missouri59,1480.93×
Alabama59,1121.07×
South Carolina52,9130.89×
Wisconsin49,3490.83×
Minnesota49,1880.87×
Oregon49,1481.08×
Nevada46,8451.23×
Oklahoma45,3581.03×
Utah45,0101.27×
Connecticut44,7891.13×
Louisiana44,6060.88×
Kentucky41,6810.84×
Arkansas29,0360.89×
Kansas28,8800.93×
Iowa27,8190.85×
Mississippi23,1690.71×
Idaho21,2431.07×
New Mexico20,8381.05×
Nebraska17,1200.86×
Hawaii16,6030.98×
West Virginia13,9250.76×
New Hampshire12,8600.83×
Rhode Island11,0300.88×
Washington, District of Columbia10,6540.9×
Maine9,6850.68×
Montana8,5190.78×
Delaware7,9810.73×
Alaska7,7060.91×
South Dakota7,0420.77×
North Dakota6,4860.8×
Wyoming4,8980.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porsche 911 audience
BrandAffinityCategory
Max Verstappen27.59×Sports
Vintage car14.2×Cars & Mobility
Cars (film)9.24×Movies & TV
Used Cars10.23×Cars & Mobility
Porsche Boxster57.77×Cars & Mobility
Auto maintenance12.73×Cars & Mobility
Google News8.7×News
Alternative fuel vehicle27.48×Cars & Mobility
Photo (French magazine)17.87×Fashion & Accessoires
Lamborghini11.06×Cars & Mobility
Audi8.45×Cars & Mobility
National Auto Sport Association22.94×Sports
Tracy Chapman23.91×Music & Radio
Ayrton Senna32.87×Sports
Stuttgart9.57×Travel & Leisure
Lotus Elise44.14×Cars & Mobility
Internal combustion engine5.6×Cars & Mobility
Initial D29.93×Literature
Polishing6.99×Home & Garden
Classic car6.72×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porsche 911 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.94
Luxury OrientationPREMIUM2.11
Family OrientationCONSERVATISM2.06
Early Adopter MentalityPOWER2.04
Risk AppetiteTHRILL1.93
Design AffinityPREMIUM1.87

Worldwide distribution

Worldwide audience distribution share by country for Porsche 911
CountryShare
United States17.2%
Brazil6.9%
Germany6.2%

See Porsche 911 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Porsche 911 have in United States?

Porsche 911 has an estimated audience of 3,952,660 people in United States, concentrated in California and Texas.

What is the gender split and age of Porsche 911 fans?

21.6% of Porsche 911 fans are female, 78.4% are male, with an average age of 33.6 years.

Which brands do Porsche 911 fans like most?

Porsche 911 fans show strongest brand affinity for Max Verstappen (27.59×), Vintage car (14.2×), and Cars (film) (9.24×) over the country average.

Where do Porsche 911 fans live in United States?

Porsche 911 fans in United States are most concentrated in California (reach 695,129), Texas (reach 464,018), and Florida (reach 368,420). These three regions account for the largest share of the active audience.

What other brands do Porsche 911 fans also like?

Beyond Porsche 911 itself, the audience over-indexes on Vintage car (14.2×), Cars (film) (9.24×), Used Cars (10.23×), and Porsche Boxster (57.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche 911. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.