Sam's Club Audience in United States

Sam's Club logo

Sam's Club has an estimated audience of 11,278,023 people in United States. 59.8% are female, 40.2% are male, average age 41.3. Top regions: Texas, California, Florida. Top brand affinities: Bad Bunny, Maquillaje Profesional, Moda Feminina, YouTube Music, Salsa (dance).

The average Sam's Club fan in United States is 41.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bad Bunny, Maquillaje Profesional, Moda Feminina, with strongest over-indexing on Bad Bunny (4.41× the country average). Demographically, the Sam's Club audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Sam's Club fans

Demographic split for Sam's Club audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.3
Estimated audience size11,278,023

Audience persona

The typical Sam's Club fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Bad Bunny.

Top regions in United States

Top regions ranked by reach for Sam's Club in United States
RegionReachAffinity
Texas1,198,3351.24×
California879,2820.71×
Florida871,3251.14×
Ohio523,5571.51×
Michigan482,6371.64×
Pennsylvania477,5831.26×
Illinois425,7521.13×
North Carolina419,1651.24×
Georgia321,0700.92×
Indiana290,9441.41×
Virginia270,9080.99×
Tennessee262,5521.16×
Missouri255,3931.4×
Arizona240,6081.04×
New York238,2930.38×
Minnesota224,8201.39×
South Carolina213,3081.26×
Colorado206,4531.16×
Kentucky196,3941.39×
Arkansas180,0741.94×
Wisconsin178,9841.05×
Louisiana177,7671.22×
Maryland175,5830.91×
Alabama167,1151.06×
Oklahoma158,6231.27×
New Jersey149,7540.52×
Nevada148,0061.36×
Iowa136,5271.47×
Kansas136,5191.54×
Utah120,1261.19×
Mississippi105,4941.14×
Nebraska89,3331.58×
West Virginia85,5111.63×
New Mexico72,7171.29×
Hawaii57,9011.19×
Maine41,0751.02×
South Dakota35,2151.35×
North Dakota32,4981.4×
Connecticut30,9100.27×
Massachusetts29,8410.13×
Washington27,0770.12×
Montana21,9300.7×
New Hampshire21,0790.47×
Idaho20,6760.37×
Oregon19,9750.15×
Delaware18,6450.6×
Wyoming18,3671.1×
Washington, District of Columbia9,9780.29×
Rhode Island3,3410.09×
Vermont3,1860.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam's Club audience
BrandAffinityCategory
Bad Bunny4.41×Music & Radio
Maquillaje Profesional5.03×Beauty & Wellness
Moda Feminina4.19×Fashion & Accessoires
YouTube Music2.12×Internet & Social Media
Salsa (dance)3.16×Music & Radio
Jennifer Aniston3.12×Movies & TV
FC Bayern Munich2.26×Sports
Bath and Bodyworks2.18×Shopping
Cars (film)1.81×Movies & TV
Twitch1.82×Games
Makeup Tutorials2.13×Beauty & Wellness
Tattoo ink2.51×Beauty & Wellness
MK4.52×Music & Radio
KaRoL G4.28×Music & Radio
Reggaeton1.69×Music & Radio
Latin music (genre)1.81×Music & Radio
Underground hip hop1.78×Music & Radio
Health And Beauty1.82×Beauty & Wellness
Latin Music4.53×Music & Radio
Anime convention1.68×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam's Club audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.41
Convenience OrientationPREMIUM1.4
IndulgenceJOY1.26
ExtroversionTHRILL1.25
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Sam's Club
CountryShare
United States50.3%
Mexico19.4%
China7.8%

See Sam's Club audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Sam's Club have in United States?

Sam's Club has an estimated audience of 11,278,023 people in United States, concentrated in Texas and California.

What is the gender split and age of Sam's Club fans?

59.8% of Sam's Club fans are female, 40.2% are male, with an average age of 41.3 years.

Which brands do Sam's Club fans like most?

Sam's Club fans show strongest brand affinity for Bad Bunny (4.41×), Maquillaje Profesional (5.03×), and Moda Feminina (4.19×) over the country average.

Where do Sam's Club fans live in United States?

Sam's Club fans in United States are most concentrated in Texas (reach 1,198,335), California (reach 879,282), and Florida (reach 871,325). These three regions account for the largest share of the active audience.

What other brands do Sam's Club fans also like?

Beyond Sam's Club itself, the audience over-indexes on Maquillaje Profesional (5.03×), Moda Feminina (4.19×), YouTube Music (2.12×), and Salsa (dance) (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam's Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.