Rascasse Audience Intelligence

Lowe's Target Market in United States

A data profile of the people who buy, follow and care about Lowe's in United States — modelled from more than twelve digital signal sources. Lowe's has an estimated audience of 13,041,218 people in United States.

#4among Hardware store in United States#269among Brand in United States#87in Shopping

The average Lowe's fan in United States is 45.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Menards, Ace Hardware, Hand tool, with strongest over-indexing on Menards (3.88× the country average).

Demographically, the Lowe's audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lowe's fan in United States is balanced, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lowe's profile in United States.

Audience size
13M
in United States
Gender
51.0%♀
49.0% male
Age
45.0
average years
Country rank
#2732
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lowe's

51.0% are female, 49.0% are male, average age 45.0.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Lowe's audience in United States
MetricValue
Female51.0%
Male49.0%
Average age45.0
Estimated audience size13,041,218
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Lowe's audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

67.4%

of the worldwide Lowe's audience comes from United States.

Worldwide audience distribution share by country for Lowe's
CountryShare
United States67.4%
Canada6.1%
China5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lowe's audience in United States is strongest.

Fig. 05

Top regions by affinity

Lowe's customers by region in United States
#RegionReachAffinity×
01Tennessee~3.5M2.29×
02West Virginia~600K1.77×
03Indiana~2.5M1.72×
04South Carolina~2M1.58×
05Mississippi~1M1.53×
06Georgia~3.5M1.51×
07Kentucky~1.5M1.51×
08Alabama~1.5M1.47×
09Oklahoma~1M1.45×
10Arkansas~900K1.40×
11North Carolina~3M1.36×
12Texas~8.5M1.34×
13Louisiana~1.5M1.30×
14Arizona~2M1.20×
15Pennsylvania~3M1.16×
16Ohio~2.5M1.16×
17Missouri~1.5M1.14×
18Washington~1.5M1.13×
19New Mexico~400K1.13×
20Maine~300K1.13×
21Delaware~200K1.12×
22Florida~5.5M1.08×
23Virginia~2M1.07×
24Alaska~200K1.06×
25California~8M0.94×
26Michigan~2M0.93×
27Kansas~600K0.92×
28New Hampshire~300K0.90×
29Rhode Island~200K0.84×
30Idaho~300K0.83×
31Colorado~1M0.80×
32Nevada~600K0.80×
33Maryland~1M0.79×
34Connecticut~600K0.74×
35Utah~500K0.74×
36Montana~200K0.74×
37Oregon~600K0.71×
38Vermont~90K0.70×
39New Jersey~1.5M0.67×
40Massachusetts~1M0.67×
41Iowa~400K0.67×
42Hawaii~200K0.65×
43New York~2.5M0.61×
44Nebraska~200K0.59×
45Illinois~1.5M0.57×
46South Dakota~100K0.56×
47North Dakota~90K0.56×
48Minnesota~500K0.43×
49Washington, District of Columbia~100K0.43×
50Wisconsin~500K0.40×
Fig. 06

Affinity by region

Affinity by region — Lowe's, United States
0.40×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lowe's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lowe's audience
#·InterestCategoryAffinity×
01MenardsHome & Garden3.88×
02Ace HardwareHome & Garden3.16×
03Hardware storeHome & Garden3.01×
04Tractor Supply CompanyShopping2.92×
05Hand toolHome & Garden2.91×
06Power toolHome & Garden2.83×
07DrillHome & Garden2.69×
08Home repairHome & Garden2.63×
09IKEAHome & Garden2.38×
10Nancy MacePolitics & Society2.35×
11AutoZoneCars & Mobility2.13×
12Hobby LobbyHome & Garden2.02×
13Sam's ClubShopping1.86×
14Dollar GeneralShopping1.84×
15Home AppliancesHome & Garden1.83×
16AldiShopping1.81×
17Kohl'sShopping1.76×
18GardenHome & Garden1.56×
19CostcoShopping1.55×
20U.S. stateTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lowe's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lowe's audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.01×
Quality AwarenessPREMIUM1.55×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lowe's audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.81×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lowe's's target market in United States?

Lowe's's target market in United States covers an estimated 13,041,218 people, concentrated in Texas and California.

02

What is the gender split and age of Lowe's customers?

51.0% of the Lowe's audience are female, 49.0% are male, with an average age of 45.0 years.

03

Which brands do Lowe's fans like most?

Lowe's fans show strongest brand affinity for Menards (3.88×), Ace Hardware (3.16×), and Hand tool (2.91×) over the country average.

04

Where do Lowe's fans live in United States?

Lowe's fans in United States are most concentrated in Texas (reach ~8.5M), California (reach ~8M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lowe's fans also like?

Beyond Lowe's itself, the audience over-indexes on Ace Hardware (3.16×), Hand tool (2.91×), Home repair (2.63×), and IKEA (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Lowe's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lowe's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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