Lowe's Audience in United States

Lowe's logo

Lowe's has an estimated audience of 75,832,552 people in United States. 51.0% are female, 49.0% are male, average age 45.0. Top regions: Texas, Florida, California. Top brand affinities: Menards, Ace Hardware, Hand tool, Home repair, IKEA.

The average Lowe's fan in United States is 45.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Menards, Ace Hardware, Hand tool, with strongest over-indexing on Menards (3.88× the country average). Demographically, the Lowe's audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Lowe's fans

Demographic split for Lowe's audience in United States
MetricValue
Female51.0%
Male49.0%
Average age45.0
Estimated audience size75,832,552

Audience persona

The typical Lowe's fan in United States is balanced, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Menards.

Top regions in United States

Top regions ranked by reach for Lowe's in United States
RegionReachAffinity
Texas6,592,7501.01×
Florida6,207,9561.21×
California5,800,3280.7×
North Carolina3,513,4031.54×
Pennsylvania3,333,0331.31×
Ohio3,287,1201.41×
New York2,791,8030.66×
Georgia2,590,7011.11×
Tennessee2,495,5751.64×
Virginia2,452,3521.33×
Michigan2,066,9031.04×
South Carolina2,058,9011.8×
Alabama1,749,1771.65×
Indiana1,742,0561.26×
Missouri1,606,4251.31×
Illinois1,605,4760.64×
Kentucky1,577,4871.66×
New Jersey1,411,5380.73×
Arizona1,332,7620.86×
Louisiana1,332,6391.36×
Oklahoma1,310,1641.56×
Washington1,255,6610.83×
Maryland1,125,1630.86×
Massachusetts1,069,0870.72×
Colorado1,024,1010.86×
Mississippi990,3661.59×
Arkansas945,1331.51×
Oregon844,1320.97×
West Virginia646,4881.83×
Kansas614,2651.03×
Nevada603,5240.82×
Connecticut590,7590.78×
Utah506,2340.75×
Wisconsin486,3030.43×
Minnesota461,2890.42×
Iowa428,6780.69×
New Mexico424,1761.12×
Idaho320,6820.84×
Maine300,9281.11×
New Hampshire285,4390.96×
Delaware254,6391.22×
Nebraska232,5830.61×
Rhode Island209,9040.87×
Hawaii197,0390.6×
Montana152,3680.72×
Alaska112,7110.69×
Vermont93,3990.7×
Washington, District of Columbia91,4950.4×
South Dakota84,0260.48×
North Dakota67,0860.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lowe's audience
BrandAffinityCategory
Menards3.88×Home & Garden
Ace Hardware3.16×Home & Garden
Hand tool2.91×Home & Garden
Home repair2.63×Home & Garden
IKEA2.38×Home & Garden
Hardware store3.01×Home & Garden
AutoZone2.13×Cars & Mobility
Hobby Lobby2.02×Home & Garden
Power tool2.83×Home & Garden
U.S. state1.54×Travel & Leisure
Dollar General1.84×Shopping
Kohl's1.76×Shopping
Aldi1.81×Shopping
Home Appliances1.83×Home & Garden
Drill2.69×Home & Garden
Tractor Supply Company2.92×Shopping
Garden1.56×Home & Garden
Costco1.55×Shopping
DIY Projects6.15×Home & Garden
Kitchen stove2.33×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lowe's audience
TraitClusterScore
DIY MentalityTHRILL1.79
Convenience OrientationPREMIUM1.41
Family OrientationCONSERVATISM1.39
IndulgenceJOY1.37
Price SensitivityPREMIUM1.37
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Lowe's
CountryShare
United States89.9%
Canada1.9%
China1.3%

See Lowe's audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Lowe's have in United States?

Lowe's has an estimated audience of 75,832,552 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Lowe's fans?

51.0% of Lowe's fans are female, 49.0% are male, with an average age of 45.0 years.

Which brands do Lowe's fans like most?

Lowe's fans show strongest brand affinity for Menards (3.88×), Ace Hardware (3.16×), and Hand tool (2.91×) over the country average.

Where do Lowe's fans live in United States?

Lowe's fans in United States are most concentrated in Texas (reach 6,592,750), Florida (reach 6,207,956), and California (reach 5,800,328). These three regions account for the largest share of the active audience.

What other brands do Lowe's fans also like?

Beyond Lowe's itself, the audience over-indexes on Ace Hardware (3.16×), Hand tool (2.91×), Home repair (2.63×), and IKEA (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lowe's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.