Rascasse Audience Intelligence

Power tool Audience in United States

A data profile of the people who buy, follow and care about Power tool in United States — modelled from more than twelve digital signal sources. Power tool has an estimated audience of 31,094,001 people in United States.

#603among Topic in United States#59in Home & Garden

The average Power tool fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Makita, Hardware store, Discount Tire, with strongest over-indexing on Makita (14.65× the country average).

Demographically, the Power tool audience skews more male with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Power tool fan in United States is more male, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power tool profile in United States.

Audience size
31.1M
in United States
Gender
33.0%♀
67.0% male
Age
43.7
average years
Country rank
#869
Topic in United States
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Power tool fans

33.0% are female, 67.0% are male, average age 43.7.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Power tool audience in United States
MetricValue
Female33.0%
Male67.0%
Average age43.7
Estimated audience size31,094,001
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Power tool audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4923%
50+31%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Power tool audience comes from United States.

Worldwide audience distribution share by country for Power tool
CountryShare
United States34.6%
United Kingdom5.7%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power tool audience in United States is strongest.

Fig. 05

Top regions by affinity

Power tool fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~200K3.10×
02Minnesota~700K1.47×
03Iowa~400K1.46×
04West Virginia~200K1.32×
05Mississippi~300K1.29×
06Arkansas~300K1.21×
07Alaska~80K1.19×
08Kentucky~500K1.16×
09New Mexico~200K1.16×
10Montana~100K1.14×
11Tennessee~700K1.11×
12Nebraska~200K1.11×
13Oklahoma~400K1.10×
14South Dakota~80K1.10×
15Wisconsin~500K1.08×
16Kansas~300K1.08×
17Missouri~500K1.06×
18Louisiana~400K1.06×
19Idaho~200K1.06×
20Alabama~500K1.05×
21Maine~100K1.04×
22California~3.5M1.03×
23Ohio~1M1.02×
24Oregon~400K1.02×
25Indiana~600K1.00×
26Texas~2.5M0.96×
27Michigan~800K0.96×
28South Carolina~500K0.96×
29Vermont~50K0.94×
30Washington~600K0.93×
31Utah~300K0.93×
32Hawaii~100K0.92×
33Georgia~800K0.88×
34North Carolina~800K0.88×
35Pennsylvania~900K0.86×
36Illinois~900K0.86×
37Arizona~500K0.85×
38New Hampshire~100K0.85×
39Virginia~600K0.82×
40Colorado~400K0.80×
41Nevada~200K0.80×
42Delaware~70K0.80×
43Florida~1.5M0.77×
44Connecticut~200K0.77×
45Rhode Island~80K0.76×
46New York~1M0.72×
47Massachusetts~400K0.70×
48Maryland~400K0.70×
49Washington, District of Columbia~60K0.65×
50New Jersey~500K0.63×
Fig. 06

Affinity by region

Affinity by region — Power tool, United States
0.63×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power tool audience
#·InterestCategoryAffinity×
01MakitaHome & Garden14.65×
02StihlHome & Garden6.96×
03Lawn mowerHome & Garden5.05×
04ChainsawHome & Garden4.68×
05Discount TireShopping4.24×
06MasonryHome & Garden4.22×
07Hardware storeHome & Garden4.15×
08Automobile repair shopCars & Mobility4.07×
09LoggingTechnology & Electronics4.05×
10Drill bitHome & Garden3.54×
11Solar energyHome & Garden2.86×
12NASDAQBusiness & Career2.86×
13Renewable energyBusiness & Career2.65×
14AuctionShopping2.25×
15Home AppliancesHome & Garden2.15×
16RenovationHome & Garden2.12×
17Used carCars & Mobility1.99×
18NatureHome & Garden1.55×
19CampingTravel & Leisure1.53×
20Home improvementHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Power tool audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.30×
PatriotismCONSERVATISM1.98×
Convenience OrientationPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Power tool audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.78×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Power tool have in United States?

Power tool has an estimated audience of 31,094,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Power tool fans?

33.0% of Power tool fans are female, 67.0% are male, with an average age of 43.7 years.

03

Which brands do Power tool fans like most?

Power tool fans show strongest brand affinity for Makita (14.65×), Hardware store (4.15×), and Discount Tire (4.24×) over the country average.

04

Where do Power tool fans live in United States?

Power tool fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Power tool fans also like?

Beyond Power tool itself, the audience over-indexes on Hardware store (4.15×), Discount Tire (4.24×), Lawn mower (5.05×), and Home Appliances (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Power tool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Power tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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