Power tool Audience in United States

Power tool has an estimated audience of 31,094,001 people in United States. 33.0% are female, 67.0% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, CarGurus.

The average Power tool fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (17.92× the country average). Demographically, the Power tool audience skews more male with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Power tool fans

Demographic split for Power tool audience in United States
MetricValue
Female33.0%
Male67.0%
Average age43.7
Estimated audience size31,094,001

Audience persona

The typical Power tool fan in United States is more male, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Power tool in United States
RegionReachAffinity
California4,293,8211.26×
Texas2,965,6401.11×
Florida1,844,6000.88×
New York1,522,2870.88×
Ohio1,074,0681.12×
Illinois956,4320.92×
Pennsylvania953,8900.91×
Georgia897,6930.94×
North Carolina874,6530.93×
Michigan860,2741.06×
Tennessee760,5981.22×
Virginia740,1340.98×
Washington679,3871.09×
Indiana607,8111.07×
Missouri560,9591.12×
New Jersey560,1040.71×
Arizona555,9830.88×
Wisconsin490,5721.05×
Massachusetts479,0670.78×
South Carolina468,7411×
Kentucky457,0411.17×
Colorado429,8120.88×
Minnesota428,8260.96×
Oregon415,4421.17×
Louisiana411,7891.03×
Alabama407,6840.94×
Maryland399,0830.75×
Oklahoma384,5451.11×
Mississippi320,3611.25×
Arkansas309,1791.21×
Iowa291,3401.14×
Utah288,6101.04×
Connecticut257,5740.83×
Nevada255,7890.85×
Kansas254,4901.04×
New Mexico182,7081.17×
West Virginia181,9631.26×
Nebraska168,8071.08×
Idaho160,5501.03×
Hawaii133,8731×
Maine120,0851.08×
New Hampshire104,4050.85×
Alaska100,7171.51×
Montana92,9261.08×
Rhode Island72,0950.73×
South Dakota67,6840.94×
North Dakota61,5910.96×
Washington, District of Columbia59,1240.63×
Delaware56,6900.66×
Vermont49,0020.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power tool audience
BrandAffinityCategory
Google Maps17.92×Internet & Social Media
Indeed.com15.03×Business & Career
Capital One13.88×Business & Career
Enterprise Rent-A-Car18.02×Cars & Mobility
CarGurus16.98×Cars & Mobility
Google News14.16×News
Apple Store18.78×Shopping
Aaron Rodgers13.54×Sports
Circle K14.52×Shopping
Autism Awareness19.03×Health
DuckDuckGo18.06×Internet & Social Media
ICloud18.44×Technology & Electronics
AccuWeather12.56×Home & Garden
Diabetes mellitus awareness12.48×Health
Google Earth17.54×Internet & Social Media
Khan Academy14.65×Business & Career
Beetlejuice8.08×Movies & TV
Zac Efron15.89×Movies & TV
Jeff Bezos17.87×Business & Career
Alexandra Daddario16.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power tool audience
TraitClusterScore
DIY MentalityTHRILL1.95
Convenience OrientationPREMIUM1.45
Quality AwarenessPREMIUM1.4
PatriotismCONSERVATISM1.31
Need for SecurityCONSERVATISM1.29
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Power tool
CountryShare
United States34.6%
United Kingdom5.7%
Germany4.4%

See Power tool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Power tool have in United States?

Power tool has an estimated audience of 31,094,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Power tool fans?

33.0% of Power tool fans are female, 67.0% are male, with an average age of 43.7 years.

Which brands do Power tool fans like most?

Power tool fans show strongest brand affinity for Google Maps (17.92×), Indeed.com (15.03×), and Capital One (13.88×) over the country average.

Where do Power tool fans live in United States?

Power tool fans in United States are most concentrated in California (reach 4,293,821), Texas (reach 2,965,640), and Florida (reach 1,844,600). These three regions account for the largest share of the active audience.

What other brands do Power tool fans also like?

Beyond Power tool itself, the audience over-indexes on Indeed.com (15.03×), Capital One (13.88×), Enterprise Rent-A-Car (18.02×), and CarGurus (16.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Power tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.