Rascasse Audience Intelligence

Nature Audience in United States

A data profile of the people who buy, follow and care about Nature in United States — modelled from more than twelve digital signal sources. Nature has an estimated audience of 100,755,038 people in United States.

#44among Lifestyle cluster in United States#61among Topic in United States#4in Home & Garden

The average Nature fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family, Photography, Current events, with strongest over-indexing on Family (1.51× the country average).

Demographically, the Nature audience skews more female with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nature fan in United States is more female, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Family.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nature profile in United States.

Audience size
100.8M
in United States
Gender
56.4%♀
43.6% male
Age
42.8
average years
Country rank
#76
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nature fans

56.4% are female, 43.6% are male, average age 42.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Nature audience in United States
MetricValue
Female56.4%
Male43.6%
Average age42.8
Estimated audience size100,755,038
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Nature audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Nature audience comes from United States.

Worldwide audience distribution share by country for Nature
CountryShare
United States18.6%
Italy5.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nature audience in United States is strongest.

Fig. 05

Top regions by affinity

Nature fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2.5M1.34×
02California~15M1.33×
03Maryland~2M1.23×
04Connecticut~1M1.22×
05Washington~2.5M1.16×
06Oregon~1.5M1.14×
07Arkansas~900K1.14×
08Arizona~2.5M1.13×
09New York~6.5M1.12×
10Virginia~2.5M1.10×
11Missouri~2M1.10×
12Alabama~1.5M1.10×
13Iowa~900K1.10×
14Texas~9.5M1.08×
15Utah~1M1.06×
16Washington, District of Columbia~300K1.06×
17Illinois~3.5M1.05×
18Georgia~3M1.04×
19Pennsylvania~3.5M1.03×
20Kansas~800K1.03×
21Hawaii~400K1.03×
22Rhode Island~300K1.01×
23Florida~7M1.00×
24Michigan~2.5M1.00×
25Wisconsin~1.5M1.00×
26Minnesota~1.5M1.00×
27North Carolina~3M0.99×
28New Jersey~2.5M0.98×
29Colorado~1.5M0.98×
30Alaska~200K0.98×
31Indiana~2M0.97×
32Ohio~3M0.95×
33Tennessee~2M0.94×
34Oklahoma~1M0.94×
35Mississippi~800K0.94×
36New Hampshire~400K0.94×
37Idaho~500K0.93×
38Nebraska~500K0.93×
39Louisiana~1M0.91×
40North Dakota~200K0.90×
41South Carolina~1.5M0.89×
42Kentucky~1M0.89×
43Nevada~900K0.89×
44New Mexico~500K0.89×
45Delaware~200K0.86×
46Maine~300K0.85×
47Vermont~100K0.85×
48Montana~200K0.83×
49South Dakota~200K0.83×
50West Virginia~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Nature, United States
0.81×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nature audience
#·InterestCategoryAffinity×
01CatsPets & Animals1.62×
02CampingTravel & Leisure1.59×
03DogsPets & Animals1.58×
04HistoryLiterature1.58×
05FriendshipKids & Family1.58×
06PoliticsPolitics & Society1.57×
07Health careBusiness & Career1.56×
08PhotographyArts & Culture1.55×
09CraftsHome & Garden1.55×
10HotelsTravel & Leisure1.55×
11PaintingArts & Culture1.55×
12MagazinesLiterature1.53×
13BooksLiterature1.53×
14PsychologyBusiness & Career1.53×
15Current eventsArts & Culture1.52×
16CosmeticsBeauty & Wellness1.52×
17PinterestInternet & Social Media1.52×
18FamilyKids & Family1.51×
19RecipesFood & Beverages1.50×
20MedicineBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nature audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.47×
TraditionCONSERVATISM1.43×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nature audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Urban LifestyleOPEN0.95×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nature have in United States?

Nature has an estimated audience of 100,755,038 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nature fans?

56.4% of Nature fans are female, 43.6% are male, with an average age of 42.8 years.

03

Which brands do Nature fans like most?

Nature fans show strongest brand affinity for Family (1.51×), Photography (1.55×), and Current events (1.52×) over the country average.

04

Where do Nature fans live in United States?

Nature fans in United States are most concentrated in California (reach ~15M), Texas (reach ~9.5M), and Florida (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Nature fans also like?

Beyond Nature itself, the audience over-indexes on Photography (1.55×), Current events (1.52×), Dogs (1.58×), and Cosmetics (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Nature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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