Nature Audience in United States

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Nature has an estimated audience of 100,755,038 people in United States. 56.4% are female, 43.6% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Family, Photography, Current events, Dogs, Cosmetics.

The average Nature fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Family, Photography, Current events, with strongest over-indexing on Family (1.51× the country average). Demographically, the Nature audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster

Demographics of Nature fans

Demographic split for Nature audience in United States
MetricValue
Female56.4%
Male43.6%
Average age42.8
Estimated audience size100,755,038

Audience persona

The typical Nature fan in United States is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Family.

Top regions in United States

Top regions ranked by reach for Nature in United States
RegionReachAffinity
California15,223,9641.37×
Texas9,861,8711.14×
Florida7,262,6901.06×
New York6,674,0811.19×
Illinois3,555,8981.06×
Pennsylvania3,491,5971.03×
Georgia3,318,5401.07×
North Carolina3,134,4451.03×
Ohio3,046,5930.98×
Virginia2,774,0321.13×
Massachusetts2,746,5961.38×
Michigan2,700,0261.02×
New Jersey2,563,0671×
Arizona2,483,6671.21×
Washington2,433,9021.2×
Maryland2,167,1881.25×
Tennessee1,979,2620.98×
Missouri1,812,3751.12×
Indiana1,795,6650.98×
Alabama1,631,5461.16×
Wisconsin1,525,0911.01×
Colorado1,477,1850.93×
Minnesota1,432,3990.99×
Oregon1,365,1241.18×
South Carolina1,350,3100.89×
Louisiana1,188,4720.91×
Connecticut1,156,6221.14×
Kentucky1,094,4000.87×
Oklahoma1,088,9190.97×
Arkansas996,9191.2×
Utah931,8411.03×
Nevada882,8230.91×
Mississippi778,6060.94×
Kansas758,3550.96×
Iowa685,2920.83×
Idaho458,4210.91×
Nebraska448,4750.89×
Hawaii442,5661.02×
New Mexico439,7900.87×
West Virginia366,7560.78×
New Hampshire357,7840.9×
Washington, District of Columbia330,6811.09×
Maine305,7080.85×
Rhode Island301,8170.94×
Delaware229,3060.82×
Montana217,8360.78×
Alaska203,2980.94×
North Dakota172,8890.84×
South Dakota169,3960.73×
Vermont142,4720.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nature audience
BrandAffinityCategory
Family1.51×Kids & Family
Photography1.55×Arts & Culture
Current events1.52×Arts & Culture
Dogs1.58×Pets & Animals
Cosmetics1.52×Beauty & Wellness
Recipes1.5×Food & Beverages
Magazines1.53×Literature
Crafts1.55×Home & Garden
Books1.53×Literature
Cats1.62×Pets & Animals
Psychology1.53×Business & Career
History1.58×Literature
Hotels1.55×Travel & Leisure
Medicine1.5×Business & Career
Pinterest1.52×Internet & Social Media
Politics1.57×Politics & Society
Health care1.56×Business & Career
Friendship1.58×Kids & Family
Camping1.59×Travel & Leisure
Painting1.55×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nature audience
TraitClusterScore
SustainabilityBALANCE1.51
Design AffinityPREMIUM1.19
Family OrientationCONSERVATISM1.16
Social Media UsageJOY1.15
ExtroversionTHRILL1.12
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Nature
CountryShare
United States18.6%
Italy5.1%
Brazil4.7%

See Nature audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Nature have in United States?

Nature has an estimated audience of 100,755,038 people in United States, concentrated in California and Texas.

What is the gender split and age of Nature fans?

56.4% of Nature fans are female, 43.6% are male, with an average age of 42.8 years.

Which brands do Nature fans like most?

Nature fans show strongest brand affinity for Family (1.51×), Photography (1.55×), and Current events (1.52×) over the country average.

Where do Nature fans live in United States?

Nature fans in United States are most concentrated in California (reach 15,223,964), Texas (reach 9,861,871), and Florida (reach 7,262,690). These three regions account for the largest share of the active audience.

What other brands do Nature fans also like?

Beyond Nature itself, the audience over-indexes on Photography (1.55×), Current events (1.52×), Dogs (1.58×), and Cosmetics (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.