A data profile of the people who buy, follow and care about Nature in India — modelled from more than twelve digital signal sources. Nature has an estimated audience of 18,665,645 people in India.
The average Nature fan in India is 33.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Current events, Photography, Comedy movies, with strongest over-indexing on Current events (1.52× the country average).
Demographically, the Nature audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Nature fan in India is more male, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for Current events.
The key figures that characterise the Nature profile in India.
25.4% are female, 74.6% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 33.5 |
| Estimated audience size | 18,665,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Nature audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Where the Nature audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~700K | 1.63× | |
| 02 | Telangana | ~400K | 1.38× | |
| 03 | Karnataka | ~600K | 1.33× | |
| 04 | Kerala | ~400K | 1.32× | |
| 05 | Andhra Pradesh | ~300K | 1.31× | |
| 06 | Chhattisgarh | ~100K | 1.24× | |
| 07 | Maharashtra | ~1M | 1.22× | |
| 08 | Madhya Pradesh | ~400K | 1.19× | |
| 09 | Jharkhand | ~200K | 1.08× | |
| 10 | Bihar | ~400K | 1.07× | |
| 11 | Assam | ~200K | 1.07× | |
| 12 | Gujarat | ~500K | 1.05× | |
| 13 | Uttarakhand | ~100K | 1.05× | |
| 14 | Goa | ~20K | 1.01× | |
| 15 | Odisha | ~200K | 0.97× | |
| 16 | West Bengal | ~600K | 0.96× | |
| 17 | Punjab (region) | ~200K | 0.94× | |
| 18 | Rajasthan | ~400K | 0.92× | |
| 19 | Tripura | ~20K | 0.92× | |
| 20 | Uttar Pradesh | ~800K | 0.91× | |
| 21 | Himachal Pradesh | ~70K | 0.90× | |
| 22 | Arunachal Pradesh | ~10K | 0.86× | |
| 23 | Meghalaya | ~20K | 0.79× | |
| 24 | Haryana | ~200K | 0.78× | |
| 25 | Nagaland | ~10K | 0.77× | |
| 26 | Sikkim | ~6K | 0.76× | |
| 27 | Jammu and Kashmir | ~60K | 0.66× | |
| 28 | Manipur | ~10K | 0.63× | |
| 29 | Mizoram | ~8K | 0.60× |
The strongest cross-interests of the Nature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogs | Pets & Animals | 1.69× | ||
| 02 | Bhojpuri language | Politics & Society | 1.68× | ||
| 03 | Dance | Business & Career | 1.60× | ||
| 04 | Crafts | Home & Garden | 1.60× | ||
| 05 | Agriculture | Business & Career | 1.59× | ||
| 06 | Friendship | Kids & Family | 1.58× | ||
| 07 | Hotels | Travel & Leisure | 1.57× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 09 | Painting | Arts & Culture | 1.56× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.56× | ||
| 11 | Politics | Politics & Society | 1.55× | ||
| 12 | Photography | Arts & Culture | 1.54× | ||
| 13 | Comedy movies | Movies & TV | 1.54× | ||
| 14 | Music videos | Music & Radio | 1.54× | ||
| 15 | Viral video | Internet & Social Media | 1.54× | ||
| 16 | Kolkata | Travel & Leisure | 1.53× | ||
| 17 | Current events | Arts & Culture | 1.52× | ||
| 18 | Recipes | Food & Beverages | 1.52× | ||
| 19 | Motivation | Business & Career | 1.52× | ||
| 20 | Photographer | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Extroversion | THRILL | 1.29× | |
| Creativity | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× |
Nature has an estimated audience of 18,665,645 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.4% of Nature fans are female, 74.6% are male, with an average age of 33.5 years.
Nature fans show strongest brand affinity for Current events (1.52×), Photography (1.54×), and Comedy movies (1.54×) over the country average.
Nature fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~800K), and Tamil Nadu (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Nature itself, the audience over-indexes on Photography (1.54×), Comedy movies (1.54×), Music videos (1.54×), and Dance (1.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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