A data profile of the people who buy, follow and care about Bhojpuri language in India — modelled from more than twelve digital signal sources. Bhojpuri language has an estimated audience of 15,195,208 people in India.
Bhojpuri language has an estimated audience of 15,195,208 people in India. 20.4% are female, 79.6% are male, average age 32.5. Top brand affinities: Shopping, Beauty, Music videos, Education, Viral video.
Top brand affinities include Shopping, Beauty, Music videos, with strongest over-indexing on Shopping (1.52× the country average).
Demographically, the Bhojpuri language audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Need for Security, Spirituality.
The typical Bhojpuri language fan in India is more male, around 32.5 years old, with strong Need for Security tendencies and a notable affinity for Shopping.
The key figures that characterise the Bhojpuri language profile in India.
20.4% are female, 79.6% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 32.5 |
| Estimated audience size | 15,195,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Bhojpuri language audience comes from India.
| Country | Share |
|---|---|
| India | 56.5% |
| Nepal | 9.4% |
| Saudi Arabia | 3.9% |
The strongest cross-interests of the Bhojpuri language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio | Technology & Electronics | 2.23× | ||
| 02 | Breaking news | Movies & TV | 1.98× | ||
| 03 | Viral video | Internet & Social Media | 1.97× | ||
| 04 | Telecommunication | Technology & Electronics | 1.89× | ||
| 05 | Happiness | Health | 1.81× | ||
| 06 | Music videos | Music & Radio | 1.79× | ||
| 07 | X | Internet & Social Media | 1.74× | ||
| 08 | Education | Business & Career | 1.69× | ||
| 09 | Psychology | Business & Career | 1.69× | ||
| 10 | Nature | Home & Garden | 1.68× | ||
| 11 | Weddings | Kids & Family | 1.68× | ||
| 12 | Politics | Politics & Society | 1.66× | ||
| 13 | YouTube | Movies & TV | 1.58× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 15 | Drama movies | Movies & TV | 1.55× | ||
| 16 | Beauty | Beauty & Wellness | 1.54× | ||
| 17 | Family | Kids & Family | 1.54× | ||
| 18 | Video games | Games | 1.53× | ||
| 19 | Shopping | Shopping | 1.52× | ||
| 20 | Social media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.39× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Early Adopter Mentality | POWER | 0.71× | |
| Price Sensitivity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bhojpuri language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.