A data profile of the people who buy, follow and care about Viral video in India — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 20,745,384 people in India.
The average Viral video fan in India is 32.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Comedy movies, Music videos, Dance, with strongest over-indexing on Comedy movies (1.6× the country average).
Demographically, the Viral video audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Viral video fan in India is more male, around 32.2 years old, with strong Community Orientation tendencies and a notable affinity for Comedy movies.
The key figures that characterise the Viral video profile in India.
20.9% are female, 79.1% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 32.2 |
| Estimated audience size | 20,745,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Viral video audience comes from India.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~800K | 2.03× | |
| 02 | Odisha | ~400K | 1.96× | |
| 03 | Assam | ~300K | 1.60× | |
| 04 | Uttar Pradesh | ~1.5M | 1.52× | |
| 05 | Gujarat | ~900K | 1.52× | |
| 06 | Rajasthan | ~700K | 1.47× | |
| 07 | Tripura | ~40K | 1.47× | |
| 08 | Madhya Pradesh | ~500K | 1.38× | |
| 09 | West Bengal | ~800K | 1.18× | |
| 10 | Jharkhand | ~200K | 1.07× | |
| 11 | Chhattisgarh | ~100K | 1.06× | |
| 12 | Maharashtra | ~1M | 1.01× | |
| 13 | Haryana | ~200K | 0.89× | |
| 14 | Punjab (region) | ~200K | 0.88× | |
| 15 | Uttarakhand | ~90K | 0.86× | |
| 16 | Arunachal Pradesh | ~10K | 0.85× | |
| 17 | Himachal Pradesh | ~70K | 0.84× | |
| 18 | Jammu and Kashmir | ~80K | 0.80× | |
| 19 | Goa | ~20K | 0.79× | |
| 20 | Karnataka | ~400K | 0.77× | |
| 21 | Meghalaya | ~20K | 0.73× | |
| 22 | Nagaland | ~10K | 0.73× | |
| 23 | Sikkim | ~7K | 0.73× | |
| 24 | Manipur | ~20K | 0.68× | |
| 25 | Telangana | ~200K | 0.65× | |
| 26 | Andhra Pradesh | ~100K | 0.55× | |
| 27 | Tamil Nadu | ~200K | 0.48× | |
| 28 | Mizoram | ~6K | 0.44× | |
| 29 | Kerala | ~100K | 0.37× |
The strongest cross-interests of the Viral video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial bank | Business & Career | 1.98× | ||
| 02 | Bhojpuri language | Politics & Society | 1.97× | ||
| 03 | Bank of India | Business & Career | 1.94× | ||
| 04 | Virtual private network | Technology & Electronics | 1.68× | ||
| 05 | Fishing reel | Sports | 1.66× | ||
| 06 | Handball | Sports | 1.66× | ||
| 07 | Comedy movies | Movies & TV | 1.60× | ||
| 08 | Dance | Business & Career | 1.59× | ||
| 09 | Internet celebrity | Internet & Social Media | 1.59× | ||
| 10 | Kabaddi | Sports | 1.59× | ||
| 11 | Taarak Mehta Ka Ooltah Chashmah | Movies & TV | 1.58× | ||
| 12 | Music videos | Music & Radio | 1.54× | ||
| 13 | Motivation | Business & Career | 1.54× | ||
| 14 | Short film | Movies & TV | 1.54× | ||
| 15 | Cinema of West Bengal | Movies & TV | 1.54× | ||
| 16 | Motivational speaking | Business & Career | 1.52× | ||
| 17 | Production company | Movies & TV | 1.51× | ||
| 18 | Dhaka | Travel & Leisure | 1.51× | ||
| 19 | Assam | Travel & Leisure | 1.50× | ||
| 20 | Omegle | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.09× | |
| Extroversion | THRILL | 0.95× | |
| Price Sensitivity | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Urban Lifestyle | OPEN | 0.64× |
Viral video has an estimated audience of 20,745,384 people in India, concentrated in Uttar Pradesh and Maharashtra.
20.9% of Viral video fans are female, 79.1% are male, with an average age of 32.2 years.
Viral video fans show strongest brand affinity for Comedy movies (1.6×), Music videos (1.54×), and Dance (1.59×) over the country average.
Viral video fans in India are most concentrated in Uttar Pradesh (reach ~1.5M), Maharashtra (reach ~1M), and Gujarat (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Viral video itself, the audience over-indexes on Music videos (1.54×), Dance (1.59×), Bhojpuri language (1.97×), and Motivation (1.54×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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