A data profile of the people who buy, follow and care about Internet meme in India — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 7,918,935 people in India.
The average Internet meme fan in India is 28.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Oneindia Tamil, Dinamalar, Evolutionary psychology, with strongest over-indexing on Oneindia Tamil (2.49× the country average).
Demographically, the Internet meme audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Internet meme fan in India is more male, around 28.6 years old, with strong Patriotism tendencies and a notable affinity for Oneindia Tamil.
The key figures that characterise the Internet meme profile in India.
29.2% are female, 70.8% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 28.6 |
| Estimated audience size | 7,918,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Internet meme audience comes from India.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~5K | 1.48× | |
| 02 | Arunachal Pradesh | ~6K | 1.25× | |
| 03 | Mizoram | ~7K | 1.21× | |
| 04 | Nagaland | ~7K | 1.20× | |
| 05 | Manipur | ~10K | 1.11× | |
| 06 | Meghalaya | ~9K | 1.10× | |
| 07 | Goa | ~8K | 1.02× | |
| 08 | Tripura | ~10K | 1.01× | |
| 09 | Himachal Pradesh | ~30K | 0.95× | |
| 10 | Chhattisgarh | ~50K | 0.94× | |
| 11 | Uttarakhand | ~40K | 0.93× | |
| 12 | Jammu and Kashmir | ~30K | 0.93× | |
| 13 | Jharkhand | ~60K | 0.92× | |
| 14 | Assam | ~70K | 0.89× | |
| 15 | Odisha | ~70K | 0.88× | |
| 16 | Punjab (region) | ~90K | 0.87× | |
| 17 | Andhra Pradesh | ~80K | 0.86× | |
| 18 | Haryana | ~90K | 0.83× | |
| 19 | Madhya Pradesh | ~100K | 0.82× | |
| 20 | Rajasthan | ~100K | 0.81× | |
| 21 | Bihar | ~100K | 0.81× | |
| 22 | Kerala | ~100K | 0.81× | |
| 23 | Gujarat | ~200K | 0.78× | |
| 24 | Telangana | ~90K | 0.78× | |
| 25 | West Bengal | ~200K | 0.75× | |
| 26 | Karnataka | ~100K | 0.74× | |
| 27 | Tamil Nadu | ~100K | 0.74× | |
| 28 | Maharashtra | ~300K | 0.67× | |
| 29 | Uttar Pradesh | ~300K | 0.66× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oneindia Tamil | News | 2.49× | ||
| 02 | Tamil The Hindu | News | 2.43× | ||
| 03 | Tamil literature | Literature | 2.30× | ||
| 04 | Angela White (athlete) | Movies & TV | 2.11× | ||
| 05 | Jayalalithaa | Politics & Society | 2.04× | ||
| 06 | Sun TV | Movies & TV | 1.94× | ||
| 07 | Evolutionary psychology | Health | 1.92× | ||
| 08 | Maalai Malar | News | 1.90× | ||
| 09 | Sivakarthikeyan | Movies & TV | 1.90× | ||
| 10 | Wild fisheries | Travel & Leisure | 1.89× | ||
| 11 | Dinamalar | News | 1.88× | ||
| 12 | Natural selection | Politics & Society | 1.86× | ||
| 13 | Vijay Sethupathi | Movies & TV | 1.86× | ||
| 14 | M. K. Stalin | Politics & Society | 1.78× | ||
| 15 | Spearfishing | Sports | 1.71× | ||
| 16 | Anthropology | Business & Career | 1.64× | ||
| 17 | Sun TV Network | Movies & TV | 1.64× | ||
| 18 | 24 Ghanta | Movies & TV | 1.56× | ||
| 19 | Humorism | Literature | 1.52× | ||
| 20 | Troll | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.88× | |
| Spirituality | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.64× | |
| Travelling | THRILL | 0.65× |
Internet meme has an estimated audience of 7,918,935 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.2% of Internet meme fans are female, 70.8% are male, with an average age of 28.6 years.
Internet meme fans show strongest brand affinity for Oneindia Tamil (2.49×), Dinamalar (1.88×), and Evolutionary psychology (1.92×) over the country average.
Internet meme fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on Dinamalar (1.88×), Evolutionary psychology (1.92×), Anthropology (1.64×), and Tamil literature (2.3×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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