A data profile of the people who buy, follow and care about Internet meme in United Kingdom — modelled from more than twelve digital signal sources. Internet meme has an estimated audience of 7,610,564 people in United Kingdom.
The average Internet meme fan in United Kingdom is 36.5 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, South West.
Top brand affinities include Video games, Self care, Local news, with strongest over-indexing on Video games (1.59× the country average).
Demographically, the Internet meme audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Internet meme fan in United Kingdom is balanced, around 36.5 years old, with strong Social Media Usage tendencies and a notable affinity for Video games.
The key figures that characterise the Internet meme profile in United Kingdom.
53.0% are female, 47.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 36.5 |
| Estimated audience size | 7,610,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Internet meme audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.5% |
| China | 11.2% |
| Japan | 7.2% |
Where the Internet meme audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~900K | 1.46× | |
| 02 | North West | ~1M | 1.31× | |
| 03 | East of England | ~900K | 1.27× | |
| 04 | South East | ~1M | 1.19× | |
| 05 | East Midlands | ~600K | 1.17× | |
| 06 | North East | ~300K | 1.01× | |
| 07 | Yorkshire and the Humber | ~500K | 0.89× | |
| 08 | Northern Ireland | ~200K | 0.87× | |
| 09 | Greater London | ~800K | 0.86× | |
| 10 | West Midlands | ~300K | 0.86× | |
| 11 | Wales | ~400K | 0.83× | |
| 12 | Scotland | ~500K | 0.77× |
The strongest cross-interests of the Internet meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime convention | Literature | 2.08× | ||
| 02 | Twitch | Games | 2.04× | ||
| 03 | Anime and manga fandom | Literature | 1.95× | ||
| 04 | Gaming computer | Technology & Electronics | 1.91× | ||
| 05 | Beetlejuice | Movies & TV | 1.88× | ||
| 06 | Dune | Movies & TV | 1.82× | ||
| 07 | Evolutionary psychology | Health | 1.80× | ||
| 08 | Natural selection | Politics & Society | 1.80× | ||
| 09 | Self care | Health | 1.74× | ||
| 10 | Moneysupermarket.com | Business & Career | 1.71× | ||
| 11 | Scooby-Doo | Movies & TV | 1.69× | ||
| 12 | Local news | News | 1.66× | ||
| 13 | Mobile game | Games | 1.64× | ||
| 14 | Drop shipping | Shopping | 1.64× | ||
| 15 | Anthropology | Business & Career | 1.63× | ||
| 16 | Esso | Cars & Mobility | 1.60× | ||
| 17 | Video games | Games | 1.59× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.57× | ||
| 19 | Gov.uk | Politics & Society | 1.52× | ||
| 20 | Self-love | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Pet Ownership | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Indulgence | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Internet meme has an estimated audience of 7,610,564 people in United Kingdom, concentrated in South East and North West.
53.0% of Internet meme fans are female, 47.0% are male, with an average age of 36.5 years.
Internet meme fans show strongest brand affinity for Video games (1.59×), Self care (1.74×), and Local news (1.66×) over the country average.
Internet meme fans in United Kingdom are most concentrated in South East (reach ~1M), North West (reach ~1M), and South West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Internet meme itself, the audience over-indexes on Self care (1.74×), Local news (1.66×), Mobile game (1.64×), and Dune (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Internet meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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