Instant messaging Audience in United Kingdom
Instant messaging has an estimated audience of 11,905,970 people in United Kingdom. 54.9% are female, 45.1% are male, average age 40.7. Top regions: England, South East, South West.
The average Instant messaging fan in United Kingdom is 40.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, South West. Demographically, the Instant messaging audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Indulgence.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Instant messaging fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.7 |
| Estimated audience size | 11,905,970 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,095,535 | 0.73× |
| South East | 2,005,558 | 1.25× |
| South West | 1,106,942 | 1.13× |
| East of England | 995,172 | 0.92× |
| Yorkshire and the Humber | 896,258 | 0.94× |
| East Midlands | 824,119 | 0.98× |
| Northern Ireland | 710,459 | 1.94× |
| North West | 696,566 | 0.55× |
| West Midlands | 654,923 | 1.28× |
| Wales | 576,514 | 0.85× |
| Scotland | 513,819 | 0.48× |
| North East | 439,676 | 0.95× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.36 |
| Indulgence | JOY | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Urban Lifestyle | OPEN | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
See Instant messaging audiences in other countries
More Content type audiences in United Kingdom
- Meme (10,299,404)
- Viral video (9,603,929)
- Internet meme (7,610,565)
- Internet celebrity (4,341,322)
- Funny Videos (2,563,146)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.