A data profile of the people who buy, follow and care about Instant messaging in Mexico — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 6,416,389 people in Mexico.
Instant messaging has an estimated audience of 6,416,389 people in Mexico. 53.1% are female, 46.9% are male, average age 32.1. Top brand affinities: WhatsApp, Anatomy, Causeway Bay, Spa, Belgium, Blouse.
Top brand affinities include WhatsApp, Anatomy, Causeway Bay, with strongest over-indexing on WhatsApp (1.82× the country average).
Demographically, the Instant messaging audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
The typical Instant messaging fan in Mexico is balanced, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Instant messaging profile in Mexico.
53.1% are female, 46.9% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 32.1 |
| Estimated audience size | 6,416,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Instant messaging audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
The strongest cross-interests of the Instant messaging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 1.82× | |||
| 02 | Spa, Belgium | Travel & Leisure | 1.80× | ||
| 03 | Causeway Bay | Travel & Leisure | 1.76× | ||
| 04 | Collagen | Beauty & Wellness | 1.72× | ||
| 05 | Party dress | Fashion & Accessoires | 1.65× | ||
| 06 | Greeting card | Kids & Family | 1.64× | ||
| 07 | Frock | Fashion & Accessoires | 1.63× | ||
| 08 | Marriage vows | Kids & Family | 1.61× | ||
| 09 | Mail order | Fashion & Accessoires | 1.60× | ||
| 10 | Rayo Vallecano | Travel & Leisure | 1.59× | ||
| 11 | Rio Ave F.C. | Sports | 1.58× | ||
| 12 | Princesas | Movies & TV | 1.58× | ||
| 13 | Global Television Network | Movies & TV | 1.56× | ||
| 14 | Health policy | Politics & Society | 1.54× | ||
| 15 | Tupperware | Home & Garden | 1.53× | ||
| 16 | Anatomy | Health | 1.52× | ||
| 17 | Skirt | Fashion & Accessoires | 1.52× | ||
| 18 | Baking powder | Food & Beverages | 1.52× | ||
| 19 | Stagecraft | Movies & TV | 1.52× | ||
| 20 | Blouse | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Price Sensitivity | PREMIUM | 1.19× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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