Instant messaging Audience in Mexico
Instant messaging has an estimated audience of 6,416,389 people in Mexico. 53.1% are female, 46.9% are male, average age 32.1. Top brand affinities: WhatsApp, Anatomy, Causeway Bay, Spa, Belgium, Blouse.
Top brand affinities include WhatsApp, Anatomy, Causeway Bay, with strongest over-indexing on WhatsApp (1.82× the country average). Demographically, the Instant messaging audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Instant messaging fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 32.1 |
| Estimated audience size | 6,416,389 |
Audience persona
The typical Instant messaging fan in Mexico is balanced, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for WhatsApp.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.82× | Internet & Social Media | |
| Anatomy | 1.52× | Health |
| Causeway Bay | 1.76× | Travel & Leisure |
| Spa, Belgium | 1.8× | Travel & Leisure |
| Blouse | 1.51× | Fashion & Accessoires |
| Global Television Network | 1.56× | Movies & TV |
| Skirt | 1.52× | Fashion & Accessoires |
| Party dress | 1.65× | Fashion & Accessoires |
| Mail order | 1.6× | Fashion & Accessoires |
| Health policy | 1.54× | Politics & Society |
| Rayo Vallecano | 1.59× | Travel & Leisure |
| Collagen | 1.72× | Beauty & Wellness |
| Baking powder | 1.52× | Food & Beverages |
| Marriage vows | 1.61× | Kids & Family |
| Stagecraft | 1.52× | Movies & TV |
| Princesas | 1.58× | Movies & TV |
| Tupperware | 1.53× | Home & Garden |
| Greeting card | 1.64× | Kids & Family |
| Frock | 1.63× | Fashion & Accessoires |
| Les noces | 1.61× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.52 |
| Early Adopter Mentality | POWER | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
| Risk Appetite | THRILL | 1.34 |
| Travelling | THRILL | 1.34 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
See Instant messaging audiences in other countries
- Instant messaging — Germany
- Instant messaging — United States
- Instant messaging — United Kingdom
- Instant messaging — France
- Instant messaging — Italy
- Instant messaging — Spain
- Instant messaging — Brazil
- Instant messaging — Japan
- Instant messaging — South Korea
- Instant messaging — India
- Instant messaging — Canada
More Content type audiences in Mexico
- Meme (9,501,824)
- Internet meme (6,619,862)
- Viral video (5,057,298)
- Internet celebrity (4,507,642)
- Practical joke (1,727,083)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.