A data profile of the people who buy, follow and care about Meme in Mexico — modelled from more than twelve digital signal sources. Meme has an estimated audience of 9,501,823 people in Mexico.
The average Meme fan in Mexico is 27.8 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Valentine's Day, Exfoliation (cosmetology), Smoked meat, with strongest over-indexing on Valentine's Day (2.45× the country average).
Demographically, the Meme audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Creativity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 24 regions tracked by Rascasse.
The typical Meme fan in Mexico is balanced, around 27.8 years old, with strong Creativity tendencies and a notable affinity for Valentine's Day.
The key figures that characterise the Meme profile in Mexico.
49.1% are female, 50.9% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 27.8 |
| Estimated audience size | 9,501,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 19% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Meme audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
Where the Meme audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~600K | 1.41× | |
| 02 | Chihuahua | ~400K | 1.19× | |
| 03 | Jalisco | ~800K | 1.18× | |
| 04 | Distrito Federal | ~1.5M | 1.16× | |
| 05 | Puebla | ~600K | 1.12× | |
| 06 | Guanajuato | ~500K | 1.11× | |
| 07 | Nuevo Leon | ~600K | 1.10× | |
| 08 | Yucatan | ~200K | 1.07× | |
| 09 | Veracruz (state) | ~600K | 1.06× | |
| 10 | State of Mexico | ~1.5M | 1.05× | |
| 11 | Michoacan de Ocampo | ~300K | 1.02× | |
| 12 | Coahuila de Zaragoza | ~300K | 1.01× | |
| 13 | Hidalgo | ~200K | 0.94× | |
| 14 | Baja California Sur | ~70K | 0.94× | |
| 15 | Morelos | ~200K | 0.93× | |
| 16 | Durango | ~100K | 0.92× | |
| 17 | Aguascalientes | ~100K | 0.92× | |
| 18 | Chiapas | ~200K | 0.87× | |
| 19 | Nayarit | ~80K | 0.87× | |
| 20 | Guerrero | ~200K | 0.86× | |
| 21 | Campeche | ~60K | 0.85× | |
| 22 | Zacatecas | ~100K | 0.84× | |
| 23 | Tlaxcala | ~90K | 0.84× | |
| 24 | Colima | ~50K | 0.78× |
The strongest cross-interests of the Meme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car2Go | Cars & Mobility | 3.41× | ||
| 02 | Kinder Surprise | Food & Beverages | 2.77× | ||
| 03 | Fiber-optic communication | Technology & Electronics | 2.75× | ||
| 04 | SOS Children's Villages | Politics & Society | 2.71× | ||
| 05 | Valentine's Day | Kids & Family | 2.45× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 1.87× | ||
| 07 | Smoked meat | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.05× | |
| Urban Lifestyle | OPEN | 1.05× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Sports Activity | POWER | 1.00× |
Meme has an estimated audience of 9,501,823 people in Mexico, concentrated in Distrito Federal and State of Mexico.
49.1% of Meme fans are female, 50.9% are male, with an average age of 27.8 years.
Meme fans show strongest brand affinity for Valentine's Day (2.45×), Exfoliation (cosmetology) (1.87×), and Smoked meat (1.59×) over the country average.
Meme fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1.5M), and Jalisco (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Meme itself, the audience over-indexes on Exfoliation (cosmetology) (1.87×), Smoked meat (1.59×), SOS Children's Villages (2.71×), and Fiber-optic communication (2.75×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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