Meme Audience in Mexico
Meme has an estimated audience of 9,501,823 people in Mexico. 49.1% are female, 50.9% are male, average age 27.8. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Valentine's Day, Exfoliation (cosmetology), Smoked meat, SOS Children's Villages, Fiber-optic communication.
The average Meme fan in Mexico is 27.8 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Valentine's Day, Exfoliation (cosmetology), Smoked meat, with strongest over-indexing on Valentine's Day (2.45× the country average). Demographically, the Meme audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Creativity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 24 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Meme fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 27.8 |
| Estimated audience size | 9,501,823 |
Audience persona
The typical Meme fan in Mexico is balanced, around 27.8 years old, with strong Creativity tendencies and a notable affinity for Valentine's Day.
Meme fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~1.5M | 1.16× |
| State of Mexico | ~1.5M | 1.05× |
| Jalisco | ~800K | 1.18× |
| Nuevo Leon | ~600K | 1.1× |
| Veracruz (state) | ~600K | 1.06× |
| Puebla | ~600K | 1.12× |
| Baja California | ~600K | 1.41× |
| Guanajuato | ~500K | 1.11× |
| Chihuahua | ~400K | 1.19× |
| Michoacan de Ocampo | ~300K | 1.02× |
| Coahuila de Zaragoza | ~300K | 1.01× |
| Chiapas | ~200K | 0.87× |
| Hidalgo | ~200K | 0.94× |
| Yucatan | ~200K | 1.07× |
| Guerrero | ~200K | 0.86× |
| Morelos | ~200K | 0.93× |
| Durango | ~100K | 0.92× |
| Aguascalientes | ~100K | 0.92× |
| Zacatecas | ~100K | 0.84× |
| Tlaxcala | ~90K | 0.84× |
| Nayarit | ~80K | 0.87× |
| Baja California Sur | ~70K | 0.94× |
| Campeche | ~60K | 0.85× |
| Colima | ~50K | 0.78× |
Top brand affinities of Meme fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Valentine's Day | 2.45× | Kids & Family |
| Exfoliation (cosmetology) | 1.87× | Beauty & Wellness |
| Smoked meat | 1.59× | Food & Beverages |
| SOS Children's Villages | 2.71× | Politics & Society |
| Fiber-optic communication | 2.75× | Technology & Electronics |
| Kinder Surprise | 2.77× | Food & Beverages |
| Car2Go | 3.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.05 |
| Urban Lifestyle | OPEN | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
| Sustainability | BALANCE | 1.04 |
| Spirituality | BALANCE | 1.03 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| India | 5.0% |
| Brazil | 4.8% |
See Meme audiences in other countries
More Content type audiences in Mexico
- Internet meme (6,619,862)
- Instant messaging (6,416,390)
- Viral video (5,057,298)
- Internet celebrity (4,507,642)
- Practical joke (1,727,083)
Frequently asked questions
How many fans does Meme have in Mexico?
Meme has an estimated audience of 9,501,823 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Meme fans?
49.1% of Meme fans are female, 50.9% are male, with an average age of 27.8 years.
Which brands do Meme fans like most?
Meme fans show strongest brand affinity for Valentine's Day (2.45×), Exfoliation (cosmetology) (1.87×), and Smoked meat (1.59×) over the country average.
Where do Meme fans live in Mexico?
Meme fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1.5M), and Jalisco (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Meme fans also like?
Beyond Meme itself, the audience over-indexes on Exfoliation (cosmetology) (1.87×), Smoked meat (1.59×), SOS Children's Villages (2.71×), and Fiber-optic communication (2.75×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.