Rascasse Audience Intelligence

Meme Audience in Spain

A data profile of the people who buy, follow and care about Meme in Spain — modelled from more than twelve digital signal sources. Meme has an estimated audience of 4,231,665 people in Spain.

Meme has an estimated audience of 4,231,665 people in Spain. 49.1% are female, 50.9% are male, average age 37.4. Top brand affinities: ABC, Rayo Vallecano, Tinder, Badoo, FilmAffinity.

Top brand affinities include ABC, Rayo Vallecano, Tinder, with strongest over-indexing on ABC (5.08× the country average).

Demographically, the Meme audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Meme fan in Spain is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for ABC.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meme profile in Spain.

Audience size
4.2M
in Spain
Gender
49.1%
50.9% male
Age
37.4
average years
Country rank
#796
Topic in Spain
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meme fans

49.1% are female, 50.9% are male, average age 37.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Meme audience in Spain
MetricValue
Female49.1%
Male50.9%
Average age37.4
Estimated audience size4,231,665
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Meme audience in Spain
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Meme audience comes from Spain.

Worldwide audience distribution share by country for Meme
CountryShare
United States32.4%
India5.0%
Brazil4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meme audience
#·InterestCategoryAffinity×
01ABCMovies & TV5.08×
02Jim CarreyMovies & TV5.08×
03Albert EinsteinTechnology & Electronics5.08×
04Ian SomerhalderMovies & TV5.08×
05Rayo VallecanoTravel & Leisure4.14×
06SatireLiterature4.12×
07Stephen HawkingBusiness & Career3.83×
08TinderInternet & Social Media3.62×
09BetfairGames3.38×
10Japanese hip hopMusic & Radio3.36×
11VolunteeringPolitics & Society2.81×
12Bruce WillisMovies & TV2.73×
13LunchFood & Beverages2.63×
14BadooInternet & Social Media2.56×
15FilmAffinityMovies & TV2.36×
16Girona FCSports2.36×
17RadioTechnology & Electronics1.82×
18Local foodFood & Beverages1.72×
19Mobile gameGames1.69×
20SupermanMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Meme audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.40×
Community OrientationOPEN1.33×
IndividualismJOY1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Meme audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Quality AwarenessPREMIUM0.72×
IndulgenceJOY0.82×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Meme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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