A data profile of the people who buy, follow and care about Radio in Spain — modelled from more than twelve digital signal sources. Radio has an estimated audience of 5,709,248 people in Spain.
The average Radio fan in Spain is 46.7 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Radio broadcasting, Movies, Broadcasting, with strongest over-indexing on Radio broadcasting (4.4× the country average).
Demographically, the Radio audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Radio fan in Spain is balanced, around 46.7 years old, with strong Spirituality tendencies and a notable affinity for Radio broadcasting.
The key figures that characterise the Radio profile in Spain.
47.5% are female, 52.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.7 |
| Estimated audience size | 5,709,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Radio audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~300K | 1.32× | |
| 02 | Region of Murcia | ~200K | 1.18× | |
| 03 | Extremadura | ~100K | 1.17× | |
| 04 | Community of Madrid | ~1M | 1.12× | |
| 05 | Galicia | ~300K | 1.11× | |
| 06 | Castile and León | ~300K | 1.10× | |
| 07 | Andalusia | ~1M | 1.07× | |
| 08 | Comunidad Valenciana | ~700K | 1.05× | |
| 09 | Aragon | ~100K | 0.97× | |
| 10 | Cantabria | ~70K | 0.96× | |
| 11 | Catalonia | ~900K | 0.90× | |
| 12 | Principality of Asturias | ~100K | 0.90× | |
| 13 | Basque Autonomous Country | ~200K | 0.87× | |
| 14 | La Rioja | ~30K | 0.87× | |
| 15 | Canary Islands | ~200K | 0.86× | |
| 16 | Navarre | ~60K | 0.84× | |
| 17 | Balearic Islands | ~100K | 0.73× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast engineering | Business & Career | 6.01× | ||
| 02 | Radio broadcasting | Music & Radio | 4.40× | ||
| 03 | Television station | Movies & TV | 2.96× | ||
| 04 | Broadcasting | Movies & TV | 2.73× | ||
| 05 | Stranger Things | Movies & TV | 2.62× | ||
| 06 | Video hosting service | Technology & Electronics | 2.60× | ||
| 07 | El País (Uruguay) | News | 2.59× | ||
| 08 | El Comercio (Ecuador) | News | 2.27× | ||
| 09 | Wikipedia | Internet & Social Media | 2.09× | ||
| 10 | TikTok | Internet & Social Media | 1.99× | ||
| 11 | Superman | Movies & TV | 1.96× | ||
| 12 | Digital media | Business & Career | 1.84× | ||
| 13 | Laughter | Movies & TV | 1.79× | ||
| 14 | Movies | Movies & TV | 1.65× | ||
| 15 | Telecommunication | Technology & Electronics | 1.63× | ||
| 16 | IBEX 35 | Business & Career | 1.59× | ||
| 17 | Humour | Literature | 1.57× | ||
| 18 | Photography | Arts & Culture | 1.54× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Colombia | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.73× | |
| Tradition | CONSERVATISM | 1.49× | |
| Social Media Usage | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.69× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Indulgence | JOY | 0.75× |
Radio has an estimated audience of 5,709,248 people in Spain, concentrated in Andalusia and Community of Madrid.
47.5% of Radio fans are female, 52.5% are male, with an average age of 46.7 years.
Radio fans show strongest brand affinity for Radio broadcasting (4.4×), Movies (1.65×), and Broadcasting (2.73×) over the country average.
Radio fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~1M), and Catalonia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Movies (1.65×), Broadcasting (2.73×), El País (Uruguay) (2.59×), and TikTok (1.99×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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