Radio Audience in Spain
Radio has an estimated audience of 5,709,248 people in Spain. 47.5% are female, 52.5% are male, average age 46.7. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Radio broadcasting, TikTok, Movies, Broadcasting, El País (Uruguay).
The average Radio fan in Spain is 46.7 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Radio broadcasting, TikTok, Movies, with strongest over-indexing on Radio broadcasting (4.4× the country average). Demographically, the Radio audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Radio fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.7 |
| Estimated audience size | 5,709,248 |
Audience persona
The typical Radio fan in Spain is balanced, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Radio broadcasting.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,197,831 | 1.07× |
| Community of Madrid | 1,072,363 | 1.12× |
| Catalonia | 932,586 | 0.9× |
| Comunidad Valenciana | 671,674 | 1.05× |
| Castilla-La Mancha | 305,716 | 1.32× |
| Galicia | 295,955 | 1.11× |
| Castile and León | 275,195 | 1.1× |
| Canary Islands | 244,094 | 0.86× |
| Region of Murcia | 232,635 | 1.19× |
| Basque Autonomous Country | 186,426 | 0.87× |
| Aragon | 146,045 | 0.97× |
| Extremadura | 144,197 | 1.17× |
| Principality of Asturias | 120,180 | 0.89× |
| Balearic Islands | 116,903 | 0.73× |
| Cantabria | 69,134 | 0.96× |
| Navarre | 59,328 | 0.83× |
| La Rioja | 32,024 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio broadcasting | 4.4× | Music & Radio |
| TikTok | 1.99× | Internet & Social Media |
| Movies | 1.65× | Movies & TV |
| Broadcasting | 2.73× | Movies & TV |
| El País (Uruguay) | 2.59× | News |
| Broadcast engineering | 6.01× | Business & Career |
| Stranger Things | 2.62× | Movies & TV |
| Photography | 1.54× | Arts & Culture |
| Superman | 1.96× | Movies & TV |
| Humour | 1.57× | Literature |
| Current events | 1.53× | Arts & Culture |
| El Comercio (Ecuador) | 2.27× | News |
| Wikipedia | 2.09× | Internet & Social Media |
| IBEX 35 | 1.59× | Business & Career |
| Television station | 2.96× | Movies & TV |
| Telecommunication | 1.63× | Technology & Electronics |
| Colombia | 1.52× | Travel & Leisure |
| Video hosting service | 2.6× | Technology & Electronics |
| Digital media | 1.84× | Business & Career |
| Laughter | 1.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.4 |
| Spirituality | BALANCE | 1.38 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.18 |
| Travelling | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
See Radio audiences in other countries
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Radio have in Spain?
Radio has an estimated audience of 5,709,248 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Radio fans?
47.5% of Radio fans are female, 52.5% are male, with an average age of 46.7 years.
Which brands do Radio fans like most?
Radio fans show strongest brand affinity for Radio broadcasting (4.4×), TikTok (1.99×), and Movies (1.65×) over the country average.
Where do Radio fans live in Spain?
Radio fans in Spain are most concentrated in Andalusia (reach 1,197,831), Community of Madrid (reach 1,072,363), and Catalonia (reach 932,586). These three regions account for the largest share of the active audience.
What other brands do Radio fans also like?
Beyond Radio itself, the audience over-indexes on TikTok (1.99×), Movies (1.65×), Broadcasting (2.73×), and El País (Uruguay) (2.59×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.