A data profile of the people who buy, follow and care about IBEX 35 in Spain — modelled from more than twelve digital signal sources. IBEX 35 has an estimated audience of 10,238,347 people in Spain.
The average IBEX 35 fan in Spain is 51.8 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include BBVA, Bolsa de Madrid, Bankinter, with strongest over-indexing on BBVA (4.26× the country average).
Demographically, the IBEX 35 audience skews balanced with an average age of 51.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical IBEX 35 fan in Spain is balanced, around 51.8 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the IBEX 35 profile in Spain.
51.9% are female, 48.1% are male, average age 51.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 51.8 |
| Estimated audience size | 10,238,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 6% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 56% |
Where the IBEX 35 audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~700K | 1.89× | |
| 02 | Castile and León | ~800K | 1.71× | |
| 03 | La Rioja | ~100K | 1.67× | |
| 04 | Navarre | ~200K | 1.60× | |
| 05 | Aragon | ~400K | 1.49× | |
| 06 | Cantabria | ~200K | 1.23× | |
| 07 | Principality of Asturias | ~200K | 1.01× | |
| 08 | Galicia | ~400K | 0.84× | |
| 09 | Castilla-La Mancha | ~300K | 0.83× | |
| 10 | Community of Madrid | ~1.5M | 0.82× | |
| 11 | Extremadura | ~200K | 0.74× | |
| 12 | Catalonia | ~1.5M | 0.73× | |
| 13 | Comunidad Valenciana | ~700K | 0.63× | |
| 14 | Andalusia | ~1M | 0.53× | |
| 15 | Region of Murcia | ~200K | 0.46× | |
| 16 | Balearic Islands | ~100K | 0.42× | |
| 17 | Canary Islands | ~200K | 0.39× |
The strongest cross-interests of the IBEX 35 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bolsa de Madrid | Business & Career | 15.46× | ||
| 02 | Charitable trust | Business & Career | 12.79× | ||
| 03 | Bankinter | Business & Career | 7.32× | ||
| 04 | Jazztel | Technology & Electronics | 6.83× | ||
| 05 | Cash Converters | Business & Career | 6.76× | ||
| 06 | Caixabank | Business & Career | 5.96× | ||
| 07 | Life insurance | Business & Career | 5.38× | ||
| 08 | Mapfre | Business & Career | 4.99× | ||
| 09 | BBVA | Business & Career | 4.26× | ||
| 10 | Charitable organization | Politics & Society | 3.94× | ||
| 11 | Orange | Technology & Electronics | 3.93× | ||
| 12 | Charity and causes | Business & Career | 3.61× | ||
| 13 | CAC 40 | Business & Career | 3.33× | ||
| 14 | Banco Sabadell | Business & Career | 2.84× | ||
| 15 | Mediterranean Sea | Travel & Leisure | 2.70× | ||
| 16 | La Caixa | Business & Career | 2.48× | ||
| 17 | El Confidencial | News | 2.47× | ||
| 18 | El País | News | 2.17× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.89× | ||
| 20 | Beauty | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.60× | |
| Career Orientation | POWER | 1.79× | |
| Sustainability | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.02× | |
| Urban Lifestyle | OPEN | 1.03× | |
| Travelling | THRILL | 1.05× |
IBEX 35's target market in Spain covers an estimated 10,238,347 people, concentrated in Community of Madrid and Catalonia.
51.9% of the IBEX 35 audience are female, 48.1% are male, with an average age of 51.8 years.
IBEX 35 fans show strongest brand affinity for BBVA (4.26×), Bolsa de Madrid (15.46×), and Bankinter (7.32×) over the country average.
IBEX 35 fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Catalonia (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond IBEX 35 itself, the audience over-indexes on Bolsa de Madrid (15.46×), Bankinter (7.32×), Caixabank (5.96×), and Charitable trust (12.79×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for IBEX 35. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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