IBEX 35 Target Market in Spain
IBEX 35 has an estimated audience of 10,238,347 people in Spain. 51.9% are female, 48.1% are male, average age 51.8. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Bolsa de Madrid, BBVA, Bankinter, Caixabank, Charitable trust.
The average IBEX 35 fan in Spain is 51.8 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Bolsa de Madrid, BBVA, Bankinter, with strongest over-indexing on Bolsa de Madrid (15.46× the country average). Demographically, the IBEX 35 audience skews balanced with an average age of 51.8, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Customer demographics of IBEX 35
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 51.8 |
| Estimated audience size | 10,238,347 |
Audience persona
The typical IBEX 35 fan in Spain is balanced, around 51.8 years old, with strong Community Orientation tendencies and a notable affinity for Bolsa de Madrid.
IBEX 35 customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~1.5M | 0.82× |
| Catalonia | ~1.5M | 0.73× |
| Andalusia | ~1M | 0.53× |
| Castile and León | ~800K | 1.71× |
| Comunidad Valenciana | ~700K | 0.63× |
| Basque Autonomous Country | ~700K | 1.89× |
| Aragon | ~400K | 1.49× |
| Galicia | ~400K | 0.84× |
| Castilla-La Mancha | ~300K | 0.83× |
| Principality of Asturias | ~200K | 1.01× |
| Navarre | ~200K | 1.6× |
| Canary Islands | ~200K | 0.39× |
| Region of Murcia | ~200K | 0.46× |
| Extremadura | ~200K | 0.74× |
| Cantabria | ~200K | 1.23× |
| Balearic Islands | ~100K | 0.42× |
| La Rioja | ~100K | 1.67× |
Top brand affinities of the IBEX 35 audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bolsa de Madrid | 15.46× | Business & Career |
| BBVA | 4.26× | Business & Career |
| Bankinter | 7.32× | Business & Career |
| Caixabank | 5.96× | Business & Career |
| Charitable trust | 12.79× | Business & Career |
| Mapfre | 4.99× | Business & Career |
| Cash Converters | 6.76× | Business & Career |
| Jazztel | 6.83× | Technology & Electronics |
| El Confidencial | 2.47× | News |
| Orange | 3.93× | Technology & Electronics |
| CAC 40 | 3.33× | Business & Career |
| Vodafone | 3.03× | Technology & Electronics |
| Banco Sabadell | 2.84× | Business & Career |
| ONCE (cycling team) | 2.55× | Sports |
| El País | 2.17× | News |
| Life insurance | 5.38× | Business & Career |
| La Caixa | 2.48× | Business & Career |
| Charity and causes | 3.61× | Business & Career |
| Mediterranean Sea | 2.7× | Travel & Leisure |
| Beauty | 1.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.6 |
| Career Orientation | POWER | 1.79 |
| Sustainability | BALANCE | 1.69 |
| Need for Security | CONSERVATISM | 1.67 |
| Convenience Orientation | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 85.2% |
| Germany | 2.0% |
| Brazil | 1.2% |
See IBEX 35 audiences in other countries
More Business & Career audiences in Spain
- BBVA (34,572,540)
- Champion (train) (17,247,000)
- Iberia (airline) (15,038,206)
- Ascom (12,424,479)
- Sabadell (11,999,540)
Frequently asked questions
Who is IBEX 35's target market in Spain?
IBEX 35's target market in Spain covers an estimated 10,238,347 people, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of IBEX 35 customers?
51.9% of the IBEX 35 audience are female, 48.1% are male, with an average age of 51.8 years.
Which brands do IBEX 35 fans like most?
IBEX 35 fans show strongest brand affinity for Bolsa de Madrid (15.46×), BBVA (4.26×), and Bankinter (7.32×) over the country average.
Where do IBEX 35 fans live in Spain?
IBEX 35 fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Catalonia (reach ~1.5M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do IBEX 35 fans also like?
Beyond IBEX 35 itself, the audience over-indexes on BBVA (4.26×), Bankinter (7.32×), Caixabank (5.96×), and Charitable trust (12.79×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for IBEX 35. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.