Banco Sabadell Audience in Spain
Banco Sabadell has an estimated audience of 8,212,660 people in Spain. 47.8% are female, 52.2% are male, average age 47.3. Top regions: Catalonia, Comunidad Valenciana, Community of Madrid. Top brand affinities: Bankinter, BBVA, La Caixa, Santander Bank, Deutsche Bank.
The average Banco Sabadell fan in Spain is 47.3 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Comunidad Valenciana, Community of Madrid. Top brand affinities include Bankinter, BBVA, La Caixa, with strongest over-indexing on Bankinter (11.17× the country average). Demographically, the Banco Sabadell audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Banco Sabadell fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 47.3 |
| Estimated audience size | 8,212,660 |
Audience persona
The typical Banco Sabadell fan in Spain is balanced, around 47.3 years old, with strong Need for Security tendencies and a notable affinity for Bankinter.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,175,112 | 1.46× |
| Comunidad Valenciana | 1,479,293 | 1.6× |
| Community of Madrid | 1,455,776 | 1.05× |
| Andalusia | 994,366 | 0.62× |
| Region of Murcia | 465,599 | 1.65× |
| Principality of Asturias | 434,819 | 2.25× |
| Castile and León | 374,179 | 1.04× |
| Galicia | 335,343 | 0.87× |
| Castilla-La Mancha | 259,144 | 0.78× |
| Balearic Islands | 236,376 | 1.03× |
| Aragon | 223,965 | 1.03× |
| Basque Autonomous Country | 223,598 | 0.73× |
| Canary Islands | 170,453 | 0.42× |
| Extremadura | 76,073 | 0.43× |
| Cantabria | 71,430 | 0.69× |
| Navarre | 54,699 | 0.53× |
| La Rioja | 43,468 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bankinter | 11.17× | Business & Career |
| BBVA | 5.03× | Business & Career |
| La Caixa | 7.09× | Business & Career |
| Santander Bank | 19.87× | Business & Career |
| Deutsche Bank | 11.4× | Business & Career |
| IBEX 35 | 2.72× | Business & Career |
| Bolsa de Madrid | 4.9× | Business & Career |
| Caixabank | 2.56× | Business & Career |
| Bankia | 7.47× | Business & Career |
| Automobiles | 1.62× | Cars & Mobility |
| Deposit account | 5.41× | Business & Career |
| Santander Group | 8.16× | Business & Career |
| Finance | 2.15× | Business & Career |
| SUVs | 1.95× | Cars & Mobility |
| Retail banking | 5.27× | Business & Career |
| Real estate | 1.65× | Business & Career |
| El Mundo Deportivo (newspaper) | 1.75× | News |
| House | 1.56× | Home & Garden |
| Loterías y Apuestas del Estado | 2.01× | Games |
| Current events | 1.57× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.87 |
| Community Orientation | OPEN | 1.5 |
| Indulgence | JOY | 1.46 |
| Career Orientation | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 95.3% |
| Mexico | 0.5% |
| Germany | 0.4% |
See Banco Sabadell audiences in other countries
More Bank audiences in Spain
- BBVA (34,572,540)
- Bankinter (8,649,034)
- Caixabank (8,513,946)
- Asia Commercial Bank (3,157,876)
- Deutsche Bank (769,738)
Frequently asked questions
How many fans does Banco Sabadell have in Spain?
Banco Sabadell has an estimated audience of 8,212,660 people in Spain, concentrated in Catalonia and Comunidad Valenciana.
What is the gender split and age of Banco Sabadell fans?
47.8% of Banco Sabadell fans are female, 52.2% are male, with an average age of 47.3 years.
Which brands do Banco Sabadell fans like most?
Banco Sabadell fans show strongest brand affinity for Bankinter (11.17×), BBVA (5.03×), and La Caixa (7.09×) over the country average.
Where do Banco Sabadell fans live in Spain?
Banco Sabadell fans in Spain are most concentrated in Catalonia (reach 2,175,112), Comunidad Valenciana (reach 1,479,293), and Community of Madrid (reach 1,455,776). These three regions account for the largest share of the active audience.
What other brands do Banco Sabadell fans also like?
Beyond Banco Sabadell itself, the audience over-indexes on BBVA (5.03×), La Caixa (7.09×), Santander Bank (19.87×), and Deutsche Bank (11.4×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Banco Sabadell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.