A data profile of the people who buy, follow and care about Banco Sabadell in Spain — modelled from more than twelve digital signal sources. Banco Sabadell has an estimated audience of 8,212,660 people in Spain.
The average Banco Sabadell fan in Spain is 47.3 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Comunidad Valenciana, Community of Madrid.
Top brand affinities include Bankinter, BBVA, La Caixa, with strongest over-indexing on Bankinter (11.17× the country average).
Demographically, the Banco Sabadell audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Banco Sabadell fan in Spain is balanced, around 47.3 years old, with strong Career Orientation tendencies and a notable affinity for Bankinter.
The key figures that characterise the Banco Sabadell profile in Spain.
47.8% are female, 52.2% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 47.3 |
| Estimated audience size | 8,212,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 36% |
Where the Banco Sabadell audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~400K | 2.25× | |
| 02 | Region of Murcia | ~500K | 1.65× | |
| 03 | Comunidad Valenciana | ~1.5M | 1.60× | |
| 04 | Catalonia | ~2M | 1.46× | |
| 05 | Community of Madrid | ~1.5M | 1.05× | |
| 06 | Castile and León | ~400K | 1.04× | |
| 07 | Balearic Islands | ~200K | 1.03× | |
| 08 | Aragon | ~200K | 1.03× | |
| 09 | Galicia | ~300K | 0.87× | |
| 10 | La Rioja | ~40K | 0.82× | |
| 11 | Castilla-La Mancha | ~300K | 0.78× | |
| 12 | Basque Autonomous Country | ~200K | 0.73× | |
| 13 | Cantabria | ~70K | 0.69× | |
| 14 | Andalusia | ~1M | 0.62× | |
| 15 | Navarre | ~60K | 0.54× | |
| 16 | Extremadura | ~80K | 0.44× | |
| 17 | Canary Islands | ~200K | 0.42× |
The strongest cross-interests of the Banco Sabadell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santander Bank | Business & Career | 19.87× | ||
| 02 | Bankinter | Business & Career | 11.17× | ||
| 03 | Santander Group | Business & Career | 8.16× | ||
| 04 | Bankia | Business & Career | 7.47× | ||
| 05 | La Caixa | Business & Career | 7.09× | ||
| 06 | Deposit account | Business & Career | 5.41× | ||
| 07 | Retail banking | Business & Career | 5.27× | ||
| 08 | BBVA | Business & Career | 5.03× | ||
| 09 | Bolsa de Madrid | Business & Career | 4.90× | ||
| 10 | IBEX 35 | Business & Career | 2.72× | ||
| 11 | Caixabank | Business & Career | 2.56× | ||
| 12 | Finance | Business & Career | 2.15× | ||
| 13 | Loterías y Apuestas del Estado | Games | 2.01× | ||
| 14 | SUVs | Cars & Mobility | 1.95× | ||
| 15 | FIFA World Cup | Sports | 1.85× | ||
| 16 | El Mundo Deportivo (newspaper) | News | 1.75× | ||
| 17 | Real estate | Business & Career | 1.65× | ||
| 18 | Automobiles | Cars & Mobility | 1.62× | ||
| 19 | Current events | Arts & Culture | 1.57× | ||
| 20 | House | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.54× | |
| Need for Security | CONSERVATISM | 1.52× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.96× | |
| Travelling | THRILL | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Banco Sabadell's target market in Spain covers an estimated 8,212,660 people, concentrated in Catalonia and Comunidad Valenciana.
47.8% of the Banco Sabadell audience are female, 52.2% are male, with an average age of 47.3 years.
Banco Sabadell fans show strongest brand affinity for Bankinter (11.17×), BBVA (5.03×), and La Caixa (7.09×) over the country average.
Banco Sabadell fans in Spain are most concentrated in Catalonia (reach ~2M), Comunidad Valenciana (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Banco Sabadell itself, the audience over-indexes on BBVA (5.03×), La Caixa (7.09×), Santander Bank (19.87×), and IBEX 35 (2.72×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Banco Sabadell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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