A data profile of the people who buy, follow and care about Real estate in Spain — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 12,706,198 people in Spain.
The average Real estate fan in Spain is 46.5 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Home construction, El Mueble, Real property, with strongest over-indexing on Home construction (1.69× the country average).
Demographically, the Real estate audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Real estate fan in Spain is balanced, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Home construction.
The key figures that characterise the Real estate profile in Spain.
54.5% are female, 45.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.5 |
| Estimated audience size | 12,706,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Real estate audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~2.5M | 1.77× | |
| 02 | Balearic Islands | ~600K | 1.55× | |
| 03 | Catalonia | ~3.5M | 1.46× | |
| 04 | Community of Madrid | ~3M | 1.45× | |
| 05 | Region of Murcia | ~600K | 1.31× | |
| 06 | Andalusia | ~3M | 1.17× | |
| 07 | Canary Islands | ~700K | 1.11× | |
| 08 | Galicia | ~500K | 0.92× | |
| 09 | La Rioja | ~70K | 0.88× | |
| 10 | Aragon | ~300K | 0.84× | |
| 11 | Principality of Asturias | ~200K | 0.83× | |
| 12 | Cantabria | ~100K | 0.83× | |
| 13 | Navarre | ~100K | 0.78× | |
| 14 | Castilla-La Mancha | ~400K | 0.77× | |
| 15 | Castile and León | ~400K | 0.76× | |
| 16 | Basque Autonomous Country | ~400K | 0.76× | |
| 17 | Extremadura | ~200K | 0.74× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Starter home | Home & Garden | 1.98× | ||
| 02 | First-time home buyer grant | Home & Garden | 1.96× | ||
| 03 | pisos.com | Travel & Leisure | 1.92× | ||
| 04 | Mortgage calculator | Home & Garden | 1.90× | ||
| 05 | Real estate investing | Business & Career | 1.85× | ||
| 06 | Single-family detached home | Home & Garden | 1.73× | ||
| 07 | Home construction | Home & Garden | 1.69× | ||
| 08 | Luxury real estate | Business & Career | 1.68× | ||
| 09 | Maisons du Monde | Home & Garden | 1.68× | ||
| 10 | Queen Letizia of Spain | Politics & Society | 1.67× | ||
| 11 | Bedroom | Home & Garden | 1.65× | ||
| 12 | Home Interior Design | Home & Garden | 1.64× | ||
| 13 | JYSK | Home & Garden | 1.61× | ||
| 14 | Real estate broker | Home & Garden | 1.59× | ||
| 15 | El Mueble | Home & Garden | 1.58× | ||
| 16 | Property finder | Home & Garden | 1.54× | ||
| 17 | Home repair | Home & Garden | 1.53× | ||
| 18 | Living room | Home & Garden | 1.53× | ||
| 19 | Ana de Armas | Movies & TV | 1.53× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.30× | |
| Design Affinity | PREMIUM | 1.27× | |
| DIY Mentality | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Extroversion | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.77× |
Real estate has an estimated audience of 12,706,198 people in Spain, concentrated in Catalonia and Community of Madrid.
54.5% of Real estate fans are female, 45.5% are male, with an average age of 46.5 years.
Real estate fans show strongest brand affinity for Home construction (1.69×), El Mueble (1.58×), and Real property (1.51×) over the country average.
Real estate fans in Spain are most concentrated in Catalonia (reach ~3.5M), Community of Madrid (reach ~3M), and Andalusia (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on El Mueble (1.58×), Real property (1.51×), Bedroom (1.65×), and Mortgage calculator (1.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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