Real estate Audience in Spain
Real estate has an estimated audience of 12,706,198 people in Spain. 54.5% are female, 45.5% are male, average age 46.5. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Home construction, El Mueble, Real property, Bedroom, Mortgage calculator.
The average Real estate fan in Spain is 46.5 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Home construction, El Mueble, Real property, with strongest over-indexing on Home construction (1.69× the country average). Demographically, the Real estate audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Real estate fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 46.5 |
| Estimated audience size | 12,706,198 |
Audience persona
The typical Real estate fan in Spain is balanced, around 46.5 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,391,940 | 1.48× |
| Community of Madrid | 3,129,541 | 1.46× |
| Andalusia | 2,946,817 | 1.18× |
| Comunidad Valenciana | 2,556,198 | 1.79× |
| Canary Islands | 713,589 | 1.13× |
| Region of Murcia | 600,679 | 1.38× |
| Balearic Islands | 579,212 | 1.62× |
| Galicia | 539,882 | 0.91× |
| Castile and León | 387,035 | 0.7× |
| Castilla-La Mancha | 358,987 | 0.7× |
| Basque Autonomous Country | 339,782 | 0.71× |
| Aragon | 263,247 | 0.79× |
| Principality of Asturias | 226,227 | 0.76× |
| Extremadura | 139,827 | 0.51× |
| Cantabria | 110,080 | 0.69× |
| Navarre | 89,997 | 0.57× |
| La Rioja | 52,947 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.69× | Home & Garden |
| El Mueble | 1.58× | Home & Garden |
| Real property | 1.51× | Home & Garden |
| Bedroom | 1.65× | Home & Garden |
| Mortgage calculator | 1.9× | Home & Garden |
| Starter home | 1.98× | Home & Garden |
| Home repair | 1.53× | Home & Garden |
| Ana de Armas | 1.53× | Movies & TV |
| Living room | 1.53× | Home & Garden |
| Luxury real estate | 1.68× | Business & Career |
| Home Interior Design | 1.64× | Home & Garden |
| pisos.com | 1.92× | Travel & Leisure |
| JYSK | 1.61× | Home & Garden |
| Maisons du Monde | 1.68× | Home & Garden |
| First-time home buyer grant | 1.96× | Home & Garden |
| Property finder | 1.54× | Home & Garden |
| Queen Letizia of Spain | 1.67× | Politics & Society |
| Real estate investing | 1.85× | Business & Career |
| Real estate broker | 1.59× | Home & Garden |
| Single-family detached home | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.17 |
| Price Sensitivity | PREMIUM | 1.16 |
| Quality Awareness | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
See Real estate audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Real estate have in Spain?
Real estate has an estimated audience of 12,706,198 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Real estate fans?
54.5% of Real estate fans are female, 45.5% are male, with an average age of 46.5 years.
Which brands do Real estate fans like most?
Real estate fans show strongest brand affinity for Home construction (1.69×), El Mueble (1.58×), and Real property (1.51×) over the country average.
Where do Real estate fans live in Spain?
Real estate fans in Spain are most concentrated in Catalonia (reach 3,391,940), Community of Madrid (reach 3,129,541), and Andalusia (reach 2,946,817). These three regions account for the largest share of the active audience.
What other brands do Real estate fans also like?
Beyond Real estate itself, the audience over-indexes on El Mueble (1.58×), Real property (1.51×), Bedroom (1.65×), and Mortgage calculator (1.9×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.