A data profile of the people who buy, follow and care about Real property in Spain — modelled from more than twelve digital signal sources. Real property has an estimated audience of 4,939,075 people in Spain.
The average Real property fan in Spain is 48.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Mortgage loans, Luxury real estate, Real estate broker, with strongest over-indexing on Mortgage loans (10.01× the country average).
Demographically, the Real property audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Real property fan in Spain is more female, around 48.3 years old, with strong Indulgence tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Real property profile in Spain.
57.8% are female, 42.2% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 48.3 |
| Estimated audience size | 4,939,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 41% |
of the worldwide Real property audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~70K | 1.18× | |
| 02 | Navarre | ~70K | 1.17× | |
| 03 | Principality of Asturias | ~100K | 1.07× | |
| 04 | Region of Murcia | ~200K | 1.03× | |
| 05 | Aragon | ~100K | 1.03× | |
| 06 | Castilla-La Mancha | ~200K | 1.00× | |
| 07 | Balearic Islands | ~100K | 1.00× | |
| 08 | Castile and León | ~200K | 0.98× | |
| 09 | Canary Islands | ~200K | 0.96× | |
| 10 | Basque Autonomous Country | ~200K | 0.96× | |
| 11 | Galicia | ~200K | 0.95× | |
| 12 | Comunidad Valenciana | ~500K | 0.92× | |
| 13 | Andalusia | ~900K | 0.91× | |
| 14 | Community of Madrid | ~700K | 0.90× | |
| 15 | Catalonia | ~800K | 0.89× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypothec | Business & Career | 15.23× | ||
| 02 | Real estate broker | Home & Garden | 10.75× | ||
| 03 | Mortgage loans | Business & Career | 10.01× | ||
| 04 | Duplex (building) | Home & Garden | 9.73× | ||
| 05 | Government | Politics & Society | 9.68× | ||
| 06 | Luxury real estate | Business & Career | 8.59× | ||
| 07 | First-time buyer | Shopping | 7.55× | ||
| 08 | Property | Home & Garden | 7.26× | ||
| 09 | Bedroom | Home & Garden | 5.77× | ||
| 10 | Apartment | Business & Career | 5.30× | ||
| 11 | Small and medium enterprises | Business & Career | 4.91× | ||
| 12 | Bed | Home & Garden | 4.79× | ||
| 13 | Resort | Travel & Leisure | 4.21× | ||
| 14 | Finance | Business & Career | 4.07× | ||
| 15 | Kitchen | Home & Garden | 3.45× | ||
| 16 | Home Appliances | Home & Garden | 3.35× | ||
| 17 | IKEA | Home & Garden | 3.18× | ||
| 18 | Architecture | Business & Career | 3.00× | ||
| 19 | El Confidencial | News | 2.98× | ||
| 20 | La Vanguardia | News | 2.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.26× | |
| Spirituality | BALANCE | 2.11× | |
| Design Affinity | PREMIUM | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Career Orientation | POWER | 0.75× | |
| Urban Lifestyle | OPEN | 1.08× |
Real property has an estimated audience of 4,939,075 people in Spain, concentrated in Andalusia and Catalonia.
57.8% of Real property fans are female, 42.2% are male, with an average age of 48.3 years.
Real property fans show strongest brand affinity for Mortgage loans (10.01×), Luxury real estate (8.59×), and Real estate broker (10.75×) over the country average.
Real property fans in Spain are most concentrated in Andalusia (reach ~900K), Catalonia (reach ~800K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Luxury real estate (8.59×), Real estate broker (10.75×), Property (7.26×), and Apartment (5.3×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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