A data profile of the people who buy, follow and care about Real property in United Kingdom — modelled from more than twelve digital signal sources. Real property has an estimated audience of 5,991,494 people in United Kingdom.
The average Real property fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Zoopla, Mortgage loans, Apartment, with strongest over-indexing on Zoopla (3.31× the country average).
Demographically, the Real property audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Real property fan in United Kingdom is more female, around 46.8 years old, with strong Spirituality tendencies and a notable affinity for Zoopla.
The key figures that characterise the Real property profile in United Kingdom.
55.1% are female, 44.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 46.8 |
| Estimated audience size | 5,991,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Real property audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~700K | 1.23× | |
| 02 | England | ~4.5M | 1.18× | |
| 03 | South West | ~600K | 1.17× | |
| 04 | East Midlands | ~500K | 1.07× | |
| 05 | East of England | ~600K | 1.04× | |
| 06 | Northern Ireland | ~200K | 1.03× | |
| 07 | North East | ~200K | 1.00× | |
| 08 | South East | ~800K | 0.97× | |
| 09 | North West | ~600K | 0.95× | |
| 10 | Wales | ~300K | 0.94× | |
| 11 | Yorkshire and the Humber | ~400K | 0.89× | |
| 12 | West Midlands | ~200K | 0.86× | |
| 13 | Greater London | ~600K | 0.81× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Government | Politics & Society | 6.65× | ||
| 02 | Estate agent | Business & Career | 5.28× | ||
| 03 | First-time buyer | Shopping | 3.79× | ||
| 04 | Bedroom | Home & Garden | 3.63× | ||
| 05 | Mortgage loans | Business & Career | 3.59× | ||
| 06 | Zoopla | Business & Career | 3.31× | ||
| 07 | Apartment | Business & Career | 3.17× | ||
| 08 | Property | Home & Garden | 3.00× | ||
| 09 | Bathroom | Home & Garden | 2.89× | ||
| 10 | Resort | Travel & Leisure | 2.88× | ||
| 11 | Matalan | Shopping | 2.65× | ||
| 12 | House | Home & Garden | 2.49× | ||
| 13 | IKEA | Home & Garden | 2.49× | ||
| 14 | Law | Business & Career | 2.44× | ||
| 15 | Kitchen | Home & Garden | 2.38× | ||
| 16 | Architecture | Business & Career | 2.31× | ||
| 17 | Daily Express | News | 2.25× | ||
| 18 | Celebrity | Movies & TV | 2.05× | ||
| 19 | Garden | Home & Garden | 2.03× | ||
| 20 | Politics and social issues | Politics & Society | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.55× | |
| Creativity | OPEN | 1.53× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Career Orientation | POWER | 0.91× | |
| Sports Activity | POWER | 1.03× |
Real property has an estimated audience of 5,991,494 people in United Kingdom, concentrated in England and South East.
55.1% of Real property fans are female, 44.9% are male, with an average age of 46.8 years.
Real property fans show strongest brand affinity for Zoopla (3.31×), Mortgage loans (3.59×), and Apartment (3.17×) over the country average.
Real property fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Mortgage loans (3.59×), Apartment (3.17×), Government (6.65×), and House (2.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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