A data profile of the people who buy, follow and care about Bedroom in United Kingdom — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 9,714,669 people in United Kingdom.
The average Bedroom fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Kitchen, Real property, Refrigerator, with strongest over-indexing on Kitchen (2.24× the country average).
Demographically, the Bedroom audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bedroom fan in United Kingdom is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen.
The key figures that characterise the Bedroom profile in United Kingdom.
69.5% are female, 30.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 43.8 |
| Estimated audience size | 9,714,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Bedroom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
Where the Bedroom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 1.62× | |
| 02 | Northern Ireland | ~500K | 1.53× | |
| 03 | England | ~7.5M | 1.27× | |
| 04 | Scotland | ~1M | 1.26× | |
| 05 | West Midlands | ~300K | 0.84× | |
| 06 | Yorkshire and the Humber | ~600K | 0.82× | |
| 07 | North East | ~300K | 0.71× | |
| 08 | East Midlands | ~400K | 0.56× | |
| 09 | South East | ~700K | 0.54× | |
| 10 | South West | ~400K | 0.51× | |
| 11 | East of England | ~400K | 0.48× | |
| 12 | North West | ~400K | 0.37× |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.75× | ||
| 02 | Real property | Home & Garden | 3.63× | ||
| 03 | Window blind | Home & Garden | 3.36× | ||
| 04 | Refrigerator | Home & Garden | 2.87× | ||
| 05 | Hot tub | Home & Garden | 2.84× | ||
| 06 | Mobile home | Cars & Mobility | 2.77× | ||
| 07 | Mortgage calculator | Home & Garden | 2.70× | ||
| 08 | Mother's Day | Kids & Family | 2.61× | ||
| 09 | Internet & Social Media | 2.29× | |||
| 10 | Kitchen | Home & Garden | 2.24× | ||
| 11 | Home Appliances | Home & Garden | 2.23× | ||
| 12 | First-time buyer | Shopping | 2.22× | ||
| 13 | Volunteering | Politics & Society | 2.04× | ||
| 14 | Hobby | Home & Garden | 2.03× | ||
| 15 | IKEA | Home & Garden | 1.90× | ||
| 16 | Distilled beverage | Food & Beverages | 1.85× | ||
| 17 | Aldi | Shopping | 1.83× | ||
| 18 | Renovation | Home & Garden | 1.82× | ||
| 19 | Zoopla | Business & Career | 1.79× | ||
| 20 | Weddings | Kids & Family | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Pet Ownership | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.82× |
Bedroom has an estimated audience of 9,714,669 people in United Kingdom, concentrated in England and Scotland.
69.5% of Bedroom fans are female, 30.5% are male, with an average age of 43.8 years.
Bedroom fans show strongest brand affinity for Kitchen (2.24×), Real property (3.63×), and Refrigerator (2.87×) over the country average.
Bedroom fans in United Kingdom are most concentrated in England (reach ~7.5M), Scotland (reach ~1M), and Wales (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Bedroom itself, the audience over-indexes on Real property (3.63×), Refrigerator (2.87×), WhatsApp (2.29×), and Hobby (2.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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