A data profile of the people who buy, follow and care about Bedroom in France — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 3,417,020 people in France.
Bedroom has an estimated audience of 3,417,020 people in France. 66.4% are female, 33.6% are male, average age 42.7. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Sustainable products, Kitchen garden.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (340.9× the country average).
Demographically, the Bedroom audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Bedroom fan in France is more female, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Bedroom profile in France.
66.4% are female, 33.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 42.7 |
| Estimated audience size | 3,417,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Bedroom audience comes from France.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 340.90× | ||
| 02 | Selfridges | Shopping | 294.94× | ||
| 03 | Christmas Gift | Kids & Family | 50.01× | ||
| 04 | Christmas tree | Kids & Family | 33.27× | ||
| 05 | Sustainable products | Politics & Society | 18.99× | ||
| 06 | Breast Cancer awareness | Health | 16.47× | ||
| 07 | Girl power | Politics & Society | 14.99× | ||
| 08 | Terraced house | Home & Garden | 11.04× | ||
| 09 | Kitchen garden | Home & Garden | 10.61× | ||
| 10 | Dentistry | Business & Career | 10.32× | ||
| 11 | Single-family detached home | Home & Garden | 9.84× | ||
| 12 | Stair lift | Home & Garden | 9.84× | ||
| 13 | Zoom lens | Technology & Electronics | 9.30× | ||
| 14 | Broadcasting of sports events | Movies & TV | 7.42× | ||
| 15 | Travel photography | Technology & Electronics | 4.45× | ||
| 16 | Home Appliances | Home & Garden | 3.81× | ||
| 17 | Kitchen | Home & Garden | 3.75× | ||
| 18 | Apartment | Business & Career | 3.37× | ||
| 19 | EBay | Shopping | 3.00× | ||
| 20 | IKEA | Home & Garden | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.17× | |
| Mindfulness | BALANCE | 3.09× | |
| Family Orientation | CONSERVATISM | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Community Orientation | OPEN | 0.91× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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