A data profile of the people who buy, follow and care about Bedroom in Canada — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 4,225,383 people in Canada.
The average Bedroom fan in Canada is 40.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Single-family detached home, Home Appliances, with strongest over-indexing on Real property (2.41× the country average).
Demographically, the Bedroom audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bedroom fan in Canada is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Bedroom profile in Canada.
63.7% are female, 36.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.1 |
| Estimated audience size | 4,225,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Bedroom audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
Where the Bedroom audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.61× | |
| 02 | Alberta | ~600K | 1.14× | |
| 03 | Manitoba | ~200K | 1.11× | |
| 04 | British Columbia | ~700K | 1.10× | |
| 05 | Saskatchewan | ~100K | 1.09× | |
| 06 | New Brunswick | ~100K | 1.03× | |
| 07 | Nova Scotia | ~100K | 1.01× | |
| 08 | Newfoundland and Labrador | ~50K | 0.84× | |
| 09 | Prince Edward Island | ~20K | 0.79× | |
| 10 | Quebec | ~600K | 0.59× |
The strongest cross-interests of the Bedroom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.66× | ||
| 02 | Terraced house | Home & Garden | 3.48× | ||
| 03 | Dishwasher | Home & Garden | 3.11× | ||
| 04 | Garden furniture | Home & Garden | 2.73× | ||
| 05 | Microwave oven | Home & Garden | 2.63× | ||
| 06 | Real property | Home & Garden | 2.41× | ||
| 07 | Public transport | Cars & Mobility | 2.29× | ||
| 08 | Bad Bunny | Music & Radio | 2.24× | ||
| 09 | Home Appliances | Home & Garden | 2.12× | ||
| 10 | Kitchenware | Home & Garden | 2.11× | ||
| 11 | Luxury real estate | Business & Career | 1.95× | ||
| 12 | Mortgage loans | Business & Career | 1.94× | ||
| 13 | First-time buyer | Shopping | 1.94× | ||
| 14 | HomeSense | Home & Garden | 1.90× | ||
| 15 | IKEA | Home & Garden | 1.74× | ||
| 16 | Renovation | Home & Garden | 1.70× | ||
| 17 | Shopping malls | Shopping | 1.70× | ||
| 18 | TMZ | Internet & Social Media | 1.70× | ||
| 19 | Airbnb | Travel & Leisure | 1.59× | ||
| 20 | Gardening | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.74× | |
| Quality Awareness | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Mindfulness | BALANCE | 0.85× | |
| Risk Appetite | THRILL | 0.87× |
Bedroom has an estimated audience of 4,225,383 people in Canada, concentrated in Ontario and British Columbia.
63.7% of Bedroom fans are female, 36.3% are male, with an average age of 40.1 years.
Bedroom fans show strongest brand affinity for Real property (2.41×), Single-family detached home (4.66×), and Home Appliances (2.12×) over the country average.
Bedroom fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~700K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bedroom itself, the audience over-indexes on Single-family detached home (4.66×), Home Appliances (2.12×), Mortgage loans (1.94×), and IKEA (1.74×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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