Bedroom Audience in Canada
Bedroom has an estimated audience of 4,225,383 people in Canada. 63.7% are female, 36.3% are male, average age 40.1. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Single-family detached home, Home Appliances, Mortgage loans, IKEA.
The average Bedroom fan in Canada is 40.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Single-family detached home, Home Appliances, with strongest over-indexing on Real property (2.41× the country average). Demographically, the Bedroom audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bedroom fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.1 |
| Estimated audience size | 4,225,383 |
Audience persona
The typical Bedroom fan in Canada is more female, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,844,759 | 1.61× |
| British Columbia | 694,397 | 1.1× |
| Quebec | 600,254 | 0.59× |
| Alberta | 594,749 | 1.14× |
| Manitoba | 175,699 | 1.11× |
| Saskatchewan | 145,623 | 1.09× |
| Nova Scotia | 127,403 | 1.01× |
| New Brunswick | 100,686 | 1.03× |
| Newfoundland and Labrador | 53,715 | 0.84× |
| Prince Edward Island | 16,323 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.41× | Home & Garden |
| Single-family detached home | 4.66× | Home & Garden |
| Home Appliances | 2.12× | Home & Garden |
| Mortgage loans | 1.94× | Business & Career |
| IKEA | 1.74× | Home & Garden |
| Renovation | 1.7× | Home & Garden |
| Terraced house | 3.48× | Home & Garden |
| Airbnb | 1.59× | Travel & Leisure |
| Shopping malls | 1.7× | Shopping |
| First-time buyer | 1.94× | Shopping |
| Public transport | 2.29× | Cars & Mobility |
| HomeSense | 1.9× | Home & Garden |
| TMZ | 1.7× | Internet & Social Media |
| Microwave oven | 2.63× | Home & Garden |
| Garden furniture | 2.73× | Home & Garden |
| Bad Bunny | 2.24× | Music & Radio |
| Dishwasher | 3.11× | Home & Garden |
| Kitchenware | 2.11× | Home & Garden |
| Luxury real estate | 1.95× | Business & Career |
| Gardening | 1.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.74 |
| Quality Awareness | PREMIUM | 1.6 |
| Indulgence | JOY | 1.48 |
| Convenience Orientation | PREMIUM | 1.46 |
| Tradition | CONSERVATISM | 1.38 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
See Bedroom audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Bedroom have in Canada?
Bedroom has an estimated audience of 4,225,383 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Bedroom fans?
63.7% of Bedroom fans are female, 36.3% are male, with an average age of 40.1 years.
Which brands do Bedroom fans like most?
Bedroom fans show strongest brand affinity for Real property (2.41×), Single-family detached home (4.66×), and Home Appliances (2.12×) over the country average.
Where do Bedroom fans live in Canada?
Bedroom fans in Canada are most concentrated in Ontario (reach 2,844,759), British Columbia (reach 694,397), and Quebec (reach 600,254). These three regions account for the largest share of the active audience.
What other brands do Bedroom fans also like?
Beyond Bedroom itself, the audience over-indexes on Single-family detached home (4.66×), Home Appliances (2.12×), Mortgage loans (1.94×), and IKEA (1.74×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.