A data profile of the people who buy, follow and care about TMZ in Canada — modelled from more than twelve digital signal sources. TMZ has an estimated audience of 5,750,230 people in Canada.
The average TMZ fan in Canada is 37.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Reddit, Us Weekly, Education, with strongest over-indexing on Reddit (3.03× the country average).
Demographically, the TMZ audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TMZ fan in Canada is more female, around 37.9 years old, with strong Individualism tendencies and a notable affinity for Reddit.
The key figures that characterise the TMZ profile in Canada.
64.4% are female, 35.6% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 37.9 |
| Estimated audience size | 5,750,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide TMZ audience comes from Canada.
| Country | Share |
|---|---|
| United States | 79.8% |
| Canada | 9.4% |
| United Kingdom | 1.7% |
Where the TMZ audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.40× | |
| 02 | Manitoba | ~300K | 1.26× | |
| 03 | Nova Scotia | ~200K | 1.26× | |
| 04 | British Columbia | ~1M | 1.12× | |
| 05 | Alberta | ~800K | 1.10× | |
| 06 | Newfoundland and Labrador | ~80K | 0.98× | |
| 07 | Saskatchewan | ~200K | 0.90× | |
| 08 | New Brunswick | ~100K | 0.88× | |
| 09 | Prince Edward Island | ~20K | 0.64× | |
| 10 | Quebec | ~600K | 0.47× |
The strongest cross-interests of the TMZ audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Us Weekly | Internet & Social Media | 6.91× | ||
| 02 | Demi Moore | Movies & TV | 4.64× | ||
| 03 | Blake Lively | Movies & TV | 4.24× | ||
| 04 | Internet & Social Media | 3.03× | |||
| 05 | Los Angeles | Travel & Leisure | 2.69× | ||
| 06 | Catherine O'Hara | Movies & TV | 2.54× | ||
| 07 | CTV News | Movies & TV | 2.33× | ||
| 08 | New York City | Travel & Leisure | 2.28× | ||
| 09 | TV reality shows | Movies & TV | 2.11× | ||
| 10 | Friendship | Kids & Family | 2.08× | ||
| 11 | Old Navy | Fashion & Accessoires | 2.05× | ||
| 12 | Woman | Kids & Family | 1.91× | ||
| 13 | Parenting | Kids & Family | 1.88× | ||
| 14 | Drama movies | Movies & TV | 1.87× | ||
| 15 | CBC News | Movies & TV | 1.84× | ||
| 16 | CNN | Movies & TV | 1.76× | ||
| 17 | Education | Business & Career | 1.75× | ||
| 18 | Comedy movies | Movies & TV | 1.73× | ||
| 19 | Video games | Games | 1.54× | ||
| 20 | Toronto Maple Leafs | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.14× | |
| Career Orientation | POWER | 1.88× | |
| Need for Security | CONSERVATISM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.07× | |
| Social Media Usage | JOY | 1.10× | |
| Patriotism | CONSERVATISM | 1.11× |
TMZ has an estimated audience of 5,750,230 people in Canada, concentrated in Ontario and British Columbia.
64.4% of TMZ fans are female, 35.6% are male, with an average age of 37.9 years.
TMZ fans show strongest brand affinity for Reddit (3.03×), Us Weekly (6.91×), and Education (1.75×) over the country average.
TMZ fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond TMZ itself, the audience over-indexes on Us Weekly (6.91×), Education (1.75×), TV reality shows (2.11×), and Woman (1.91×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for TMZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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