TMZ Audience in Canada
TMZ has an estimated audience of 5,686,774 people in Canada. 64.4% are female, 35.6% are male, average age 37.9. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Reddit, Us Weekly, Education, TV reality shows, Woman.
The average TMZ fan in Canada is 37.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Reddit, Us Weekly, Education, with strongest over-indexing on Reddit (3.03× the country average). Demographically, the TMZ audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of TMZ fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 37.9 |
| Estimated audience size | 5,686,774 |
Audience persona
The typical TMZ fan in Canada is more female, around 37.9 years old, with strong Individualism tendencies and a notable affinity for Reddit.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,336,855 | 1.4× |
| British Columbia | 953,655 | 1.12× |
| Alberta | 774,879 | 1.1× |
| Quebec | 637,243 | 0.47× |
| Manitoba | 267,223 | 1.26× |
| Nova Scotia | 214,040 | 1.26× |
| Saskatchewan | 162,055 | 0.9× |
| New Brunswick | 115,055 | 0.88× |
| Newfoundland and Labrador | 84,688 | 0.98× |
| Prince Edward Island | 18,012 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.03× | Internet & Social Media | |
| Us Weekly | 6.91× | Internet & Social Media |
| Education | 1.75× | Business & Career |
| TV reality shows | 2.11× | Movies & TV |
| Woman | 1.91× | Kids & Family |
| Toronto Maple Leafs | 1.53× | Sports |
| Comedy movies | 1.73× | Movies & TV |
| New York City | 2.28× | Travel & Leisure |
| CNN | 1.76× | Movies & TV |
| Friendship | 2.08× | Kids & Family |
| Demi Moore | 4.64× | Movies & TV |
| CTV News | 2.33× | Movies & TV |
| Los Angeles | 2.69× | Travel & Leisure |
| CBC News | 1.84× | Movies & TV |
| Old Navy | 2.05× | Fashion & Accessoires |
| Edmonton Oilers | 1.58× | Sports |
| Blake Lively | 4.24× | Movies & TV |
| Video games | 1.54× | Games |
| Parenting | 1.88× | Kids & Family |
| Pamela Anderson | 3.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.14 |
| Career Orientation | POWER | 1.88 |
| Need for Security | CONSERVATISM | 1.86 |
| Early Adopter Mentality | POWER | 1.85 |
| Travelling | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.9% |
| Canada | 9.3% |
| United Kingdom | 1.7% |
See TMZ audiences in other countries
More Humor website audiences in Canada
- Bored Panda (1,449,094)
- 9GAG (580,749)
- FailArmy (510,863)
- Grumpy Cat (328,469)
- Imgur (314,022)
Frequently asked questions
How many fans does TMZ have in Canada?
TMZ has an estimated audience of 5,686,774 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of TMZ fans?
64.4% of TMZ fans are female, 35.6% are male, with an average age of 37.9 years.
Which brands do TMZ fans like most?
TMZ fans show strongest brand affinity for Reddit (3.03×), Us Weekly (6.91×), and Education (1.75×) over the country average.
Where do TMZ fans live in Canada?
TMZ fans in Canada are most concentrated in Ontario (reach 3,336,855), British Columbia (reach 953,655), and Alberta (reach 774,879). These three regions account for the largest share of the active audience.
What other brands do TMZ fans also like?
Beyond TMZ itself, the audience over-indexes on Us Weekly (6.91×), Education (1.75×), TV reality shows (2.11×), and Woman (1.91×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for TMZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.