Old Navy Target Market in Canada
Old Navy has an estimated audience of 7,136,719 people in Canada. 75.0% are female, 25.0% are male, average age 36.9. Top regions: Ontario, Quebec, British Columbia.
The average Old Navy fan in Canada is 36.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Old Navy
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 36.9 |
| Estimated audience size | 7,136,719 |
Old Navy customers by region in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | ~3.5M | 1.19× |
| Quebec | ~1M | 0.72× |
| British Columbia | ~1M | 0.98× |
| Alberta | ~900K | 0.97× |
| Manitoba | ~200K | 0.87× |
| Nova Scotia | ~200K | 1.04× |
| Saskatchewan | ~200K | 0.91× |
| New Brunswick | ~200K | 1.1× |
| Newfoundland and Labrador | ~100K | 1.14× |
| Prince Edward Island | ~40K | 1.08× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.3% |
| Canada | 8.8% |
| United Kingdom | 1.4% |
See Old Navy audiences in other countries
More Fashion & Accessoires audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Old Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.