Kohl's Audience in United States

Kohl's logo

Kohl's has an estimated audience of 69,358,864 people in United States. 70.9% are female, 29.1% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Marshalls, Old Navy, CVS Pharmacy, Home decorating ideas.

The average Kohl's fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Marshalls, Old Navy, with strongest over-indexing on Yahoo!奇摩名人娛樂 (1.8× the country average). Demographically, the Kohl's audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Kohl's fans

Demographic split for Kohl's audience in United States
MetricValue
Female70.9%
Male29.1%
Average age37.4
Estimated audience size69,358,864

Audience persona

The typical Kohl's fan in United States is more female, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Kohl's in United States
RegionReachAffinity
California6,969,0060.91×
Texas5,793,3400.97×
New York3,692,0500.95×
Ohio3,633,4431.7×
Illinois3,626,5331.57×
Florida3,509,2580.75×
Pennsylvania3,119,0671.34×
Michigan2,716,8681.5×
New Jersey2,476,1341.4×
Wisconsin2,209,8852.12×
Indiana2,149,9671.7×
North Carolina2,149,4981.03×
Georgia1,764,7340.83×
Virginia1,615,4080.96×
Minnesota1,505,8591.52×
Massachusetts1,467,2211.07×
Arizona1,463,7861.03×
Missouri1,451,2261.3×
Maryland1,298,0641.09×
Tennessee1,252,8860.9×
Colorado1,158,6141.06×
Kentucky1,111,5231.28×
South Carolina1,030,9960.99×
Connecticut1,015,0931.46×
Washington894,3380.64×
Iowa812,7511.42×
Alabama661,2280.68×
Oklahoma637,2620.83×
Nevada602,6290.9×
Kansas583,4791.07×
Oregon554,2660.7×
Utah519,1440.84×
Arkansas435,7290.76×
Nebraska422,7291.22×
Louisiana382,4510.43×
West Virginia367,2031.14×
New Hampshire343,8301.26×
Mississippi297,8290.52×
Rhode Island271,8301.23×
Idaho253,4490.73×
Delaware232,6061.22×
Maine232,1990.93×
New Mexico223,6310.64×
South Dakota151,5370.95×
North Dakota127,5040.89×
Montana117,9360.61×
Vermont102,8310.84×
Washington, District of Columbia52,8080.25×
Wyoming49,2570.48×
Alaska47,8480.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kohl's audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂1.8×Internet & Social Media
Marshalls1.77×Fashion & Accessoires
Old Navy1.52×Fashion & Accessoires
CVS Pharmacy1.57×Shopping
Home decorating ideas2.06×Home & Garden
Fashion Nova1.66×Shopping
Curly Hair1.86×Beauty & Wellness
T.J.Maxx1.53×Shopping
YouTube Music1.71×Internet & Social Media
Dog lovers1.68×Pets & Animals
Hair Extensions1.72×Beauty & Wellness
Healthy habits1.58×Health
Lace wig1.59×Beauty & Wellness
Infant clothing1.68×Kids & Family
Health And Beauty1.82×Beauty & Wellness
Retro style1.55×Fashion & Accessoires
Boho-chic1.78×Fashion & Accessoires
Makeup Tutorials1.79×Beauty & Wellness
Diaper bag1.76×Kids & Family
Long hair1.73×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kohl's audience
TraitClusterScore
IndulgenceJOY1.36
Price SensitivityPREMIUM1.32
Family OrientationCONSERVATISM1.29
SustainabilityBALANCE1.27
CreativityOPEN1.21
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Kohl's
CountryShare
United States98.4%
United Kingdom0.2%
Canada0.2%

See Kohl's audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Kohl's have in United States?

Kohl's has an estimated audience of 69,358,864 people in United States, concentrated in California and Texas.

What is the gender split and age of Kohl's fans?

70.9% of Kohl's fans are female, 29.1% are male, with an average age of 37.4 years.

Which brands do Kohl's fans like most?

Kohl's fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (1.8×), Marshalls (1.77×), and Old Navy (1.52×) over the country average.

Where do Kohl's fans live in United States?

Kohl's fans in United States are most concentrated in California (reach 6,969,006), Texas (reach 5,793,340), and New York (reach 3,692,050). These three regions account for the largest share of the active audience.

What other brands do Kohl's fans also like?

Beyond Kohl's itself, the audience over-indexes on Marshalls (1.77×), Old Navy (1.52×), CVS Pharmacy (1.57×), and Home decorating ideas (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kohl's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.