Old Navy Audience in United States

Old Navy logo

Old Navy has an estimated audience of 64,123,239 people in United States. 72.9% are female, 27.1% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Kohl's, Harry Potter, T.J.Maxx, Marshalls, Diaper bag.

The average Old Navy fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kohl's, Harry Potter, T.J.Maxx, with strongest over-indexing on Kohl's (1.78× the country average). Demographically, the Old Navy audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Old Navy fans

Demographic split for Old Navy audience in United States
MetricValue
Female72.9%
Male27.1%
Average age36.4
Estimated audience size64,123,239

Audience persona

The typical Old Navy fan in United States is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Kohl's.

Top regions in United States

Top regions ranked by reach for Old Navy in United States
RegionReachAffinity
California6,976,9100.99×
Texas5,940,4071.08×
New York4,537,6701.27×
Florida3,476,1060.8×
Pennsylvania2,748,8451.27×
Illinois2,502,7831.17×
North Carolina2,211,7551.15×
Ohio2,194,4441.11×
Georgia2,169,6051.1×
New Jersey2,090,7011.28×
Michigan1,689,4121.01×
Virginia1,642,7731.05×
Massachusetts1,602,7661.27×
Tennessee1,518,2921.18×
Indiana1,209,1901.03×
Maryland1,166,9751.06×
Missouri1,145,6341.11×
Washington1,087,1850.85×
South Carolina1,085,9161.13×
Louisiana1,074,2251.3×
Arizona1,028,0730.79×
Alabama963,7151.08×
Wisconsin943,7290.98×
Minnesota855,1680.93×
Kentucky835,8481.04×
Connecticut797,9671.24×
Colorado797,5700.79×
Oklahoma694,6550.98×
Oregon665,2930.91×
Utah656,5391.14×
Mississippi623,0231.18×
Iowa586,6301.11×
Arkansas559,1631.06×
Kansas509,1931.01×
Nevada438,1140.71×
Nebraska315,0870.98×
Idaho291,3500.91×
New Hampshire288,4591.14×
Maine275,2101.2×
West Virginia262,0790.88×
Rhode Island247,1471.21×
Hawaii210,4940.76×
New Mexico190,2810.59×
Delaware186,7351.06×
Washington, District of Columbia138,3380.72×
North Dakota120,8220.92×
Vermont120,3981.07×
Montana120,3520.68×
South Dakota109,7290.74×
Alaska83,9370.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Navy audience
BrandAffinityCategory
Kohl's1.78×Shopping
Harry Potter1.62×Movies & TV
T.J.Maxx1.94×Shopping
Marshalls1.65×Fashion & Accessoires
Diaper bag2.41×Kids & Family
Home Design2.15×Home & Garden
Fashion Nova1.89×Shopping
Childbirth1.68×Kids & Family
Home decorating ideas2.1×Home & Garden
Infant clothing1.97×Kids & Family
Infant bodysuit2.6×Kids & Family
1080i1.55×Technology & Electronics
Home Interior Design2.18×Home & Garden
Boho-chic2.15×Fashion & Accessoires
Pregnancy1.59×Kids & Family
Toddler1.61×Kids & Family
Offspring1.65×Home & Garden
Healthy habits1.73×Health
Dog lovers1.72×Pets & Animals
Child development2.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Navy audience
TraitClusterScore
SustainabilityBALANCE1.59
ExtroversionTHRILL1.44
CreativityOPEN1.35
Healthy LifestyleBALANCE1.31
Luxury OrientationPREMIUM1.31
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Old Navy
CountryShare
United States79.8%
Canada8.9%
United Kingdom1.4%

See Old Navy audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Old Navy have in United States?

Old Navy has an estimated audience of 64,123,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Old Navy fans?

72.9% of Old Navy fans are female, 27.1% are male, with an average age of 36.4 years.

Which brands do Old Navy fans like most?

Old Navy fans show strongest brand affinity for Kohl's (1.78×), Harry Potter (1.62×), and T.J.Maxx (1.94×) over the country average.

Where do Old Navy fans live in United States?

Old Navy fans in United States are most concentrated in California (reach 6,976,910), Texas (reach 5,940,407), and New York (reach 4,537,670). These three regions account for the largest share of the active audience.

What other brands do Old Navy fans also like?

Beyond Old Navy itself, the audience over-indexes on Harry Potter (1.62×), T.J.Maxx (1.94×), Marshalls (1.65×), and Diaper bag (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.