Infant bodysuit Audience in United States

Infant bodysuit has an estimated audience of 15,203,240 people in United States. 84.5% are female, 15.5% are male, average age 35.0. Top regions: California, Texas, Washington. Top brand affinities: Baby food, Mothercare, Child development, Autism Awareness, Diabetes mellitus awareness.

The average Infant bodysuit fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Baby food, Mothercare, Child development, with strongest over-indexing on Baby food (20.95× the country average). Demographically, the Infant bodysuit audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Infant bodysuit fans

Demographic split for Infant bodysuit audience in United States
MetricValue
Female84.5%
Male15.5%
Average age35.0
Estimated audience size15,203,240

Audience persona

The typical Infant bodysuit fan in United States is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Baby food.

Top regions in United States

Top regions ranked by reach for Infant bodysuit in United States
RegionReachAffinity
California1,926,7451.15×
Texas1,439,9211.1×
Washington1,257,8674.12×
New York1,136,3231.34×
Florida864,2790.84×
Illinois587,4141.16×
New Jersey533,9171.38×
Pennsylvania489,5100.96×
Georgia479,8511.02×
North Carolina449,5930.98×
Ohio428,1670.91×
Michigan408,8541.03×
Virginia386,3871.04×
Massachusetts319,8741.07×
Indiana294,6821.06×
Tennessee287,9330.94×
Maryland250,2050.96×
Arizona241,2710.78×
South Carolina209,6220.92×
Minnesota203,7500.94×
Colorado203,5750.85×
Missouri200,6370.82×
Wisconsin197,0100.86×
Kentucky186,0510.98×
Alabama176,5690.83×
Louisiana159,6510.81×
Connecticut152,9871×
Oregon145,6240.84×
Arkansas141,2541.13×
Iowa121,0010.97×
Oklahoma113,7030.67×
Nevada103,6840.71×
Utah100,4490.74×
Mississippi96,9740.77×
Kansas85,9440.72×
Idaho64,7050.85×
Nebraska63,0880.83×
West Virginia51,4990.73×
New Mexico50,6770.66×
Hawaii46,9750.72×
New Hampshire46,6050.78×
Rhode Island42,3030.87×
Maine41,1900.76×
Alaska39,7941.22×
Montana39,0250.93×
Delaware37,9420.9×
South Dakota37,4221.06×
North Dakota33,3391.07×
Wyoming32,2581.43×
Vermont31,2061.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infant bodysuit audience
BrandAffinityCategory
Baby food20.95×Kids & Family
Mothercare28.1×Kids & Family
Child development17.84×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Parental leave21.13×Kids & Family
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4×Sports
Baby transport13.78×Kids & Family
Children's clothing5.05×Fashion & Accessoires
Breastfeeding7.34×Kids & Family
My Little Pony13.41×Kids & Family
Bassinet12.45×Kids & Family
Child safety seat8.29×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Kindergarten4.57×Kids & Family
Breast pump9.17×Kids & Family
Early childhood education6.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infant bodysuit audience
TraitClusterScore
CreativityOPEN1.46
Family OrientationCONSERVATISM1.4
Pet OwnershipJOY1.37
Design AffinityPREMIUM1.28
Price SensitivityPREMIUM1.26
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Infant bodysuit
CountryShare
Japan23.4%
United States18.7%
Germany5.0%

See Infant bodysuit audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Infant bodysuit have in United States?

Infant bodysuit has an estimated audience of 15,203,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Infant bodysuit fans?

84.5% of Infant bodysuit fans are female, 15.5% are male, with an average age of 35.0 years.

Which brands do Infant bodysuit fans like most?

Infant bodysuit fans show strongest brand affinity for Baby food (20.95×), Mothercare (28.1×), and Child development (17.84×) over the country average.

Where do Infant bodysuit fans live in United States?

Infant bodysuit fans in United States are most concentrated in California (reach 1,926,745), Texas (reach 1,439,921), and Washington (reach 1,257,867). These three regions account for the largest share of the active audience.

What other brands do Infant bodysuit fans also like?

Beyond Infant bodysuit itself, the audience over-indexes on Mothercare (28.1×), Child development (17.84×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.