Rascasse Audience Intelligence

Infant bodysuit Audience in United States

A data profile of the people who buy, follow and care about Infant bodysuit in United States — modelled from more than twelve digital signal sources. Infant bodysuit has an estimated audience of 15,203,240 people in United States.

#1563among Topic in United States#75in Kids & Family

The average Infant bodysuit fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baby food, Child development, Mothercare, with strongest over-indexing on Baby food (24.72× the country average).

Demographically, the Infant bodysuit audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infant bodysuit fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Baby food.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infant bodysuit profile in United States.

Audience size
15.2M
in United States
Gender
84.5%♀
15.5% male
Age
35.0
average years
Country rank
#2301
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infant bodysuit fans

84.5% are female, 15.5% are male, average age 35.0.

Fig. 02

Gender split

84.5%
Female
15.5%
Male
Demographic split for Infant bodysuit audience in United States
MetricValue
Female84.5%
Male15.5%
Average age35.0
Estimated audience size15,203,240
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Infant bodysuit audience in United States
Age bracketShare%
16-1926%
20-2926%
30-3921%
40-4915%
50+12%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Infant bodysuit audience comes from United States.

Worldwide audience distribution share by country for Infant bodysuit
CountryShare
Japan23.4%
United States18.7%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infant bodysuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Infant bodysuit fans by region: top regions in United States
#RegionReachAffinity×
01Washington~900K2.84×
02New Jersey~500K1.28×
03New York~1M1.25×
04California~2M1.12×
05Massachusetts~300K1.11×
06Texas~1.5M1.10×
07Idaho~80K1.10×
08Illinois~600K1.09×
09Connecticut~200K1.09×
10Indiana~300K1.07×
11Arkansas~100K1.06×
12South Dakota~40K1.06×
13Virginia~400K1.04×
14Kentucky~200K1.04×
15Alaska~30K1.04×
16Michigan~400K1.02×
17Vermont~30K1.02×
18Mississippi~100K1.01×
19North Dakota~30K1.01×
20North Carolina~500K1.00×
21Wisconsin~200K1.00×
22Minnesota~200K1.00×
23Rhode Island~50K0.99×
24Georgia~500K0.98×
25South Carolina~200K0.98×
26Louisiana~200K0.98×
27Nebraska~70K0.98×
28Montana~40K0.98×
29Delaware~40K0.98×
30Tennessee~300K0.96×
31Maryland~200K0.96×
32Alabama~200K0.96×
33Iowa~100K0.95×
34West Virginia~70K0.95×
35Hawaii~60K0.95×
36Pennsylvania~500K0.94×
37Missouri~200K0.94×
38Oregon~200K0.94×
39New Hampshire~60K0.94×
40Ohio~400K0.93×
41Maine~50K0.93×
42Washington, District of Columbia~40K0.93×
43Colorado~200K0.92×
44Oklahoma~200K0.91×
45Nevada~100K0.91×
46Utah~100K0.90×
47Kansas~100K0.89×
48New Mexico~70K0.89×
49Florida~900K0.86×
50Arizona~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Infant bodysuit, United States
0.81×1.00×2.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infant bodysuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infant bodysuit audience
#·InterestCategoryAffinity×
01MothercareKids & Family29.19×
02Parental leaveKids & Family28.07×
03Baby foodKids & Family24.72×
04Child developmentBusiness & Career24.37×
05My Little PonyKids & Family15.55×
06Play-DohKids & Family12.92×
07Baby transportKids & Family10.65×
08BassinetKids & Family10.39×
09Child safety seatKids & Family9.56×
10BreastfeedingKids & Family8.36×
11Early childhood educationBusiness & Career7.83×
12Carter'sFashion & Accessoires7.51×
13KindergartenKids & Family6.87×
14PreschoolKids & Family6.39×
15PAW PatrolMovies & TV6.34×
16Children's clothingFashion & Accessoires5.40×
17MilkFood & Beverages4.06×
18H&MShopping3.54×
19Old NavyFashion & Accessoires2.60×
20Planet FitnessSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infant bodysuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infant bodysuit audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.79×
IndulgenceJOY1.71×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infant bodysuit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Risk AppetiteTHRILL0.78×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infant bodysuit have in United States?

Infant bodysuit has an estimated audience of 15,203,240 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infant bodysuit fans?

84.5% of Infant bodysuit fans are female, 15.5% are male, with an average age of 35.0 years.

03

Which brands do Infant bodysuit fans like most?

Infant bodysuit fans show strongest brand affinity for Baby food (24.72×), Child development (24.37×), and Mothercare (29.19×) over the country average.

04

Where do Infant bodysuit fans live in United States?

Infant bodysuit fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Infant bodysuit fans also like?

Beyond Infant bodysuit itself, the audience over-indexes on Child development (24.37×), Mothercare (29.19×), Parental leave (28.07×), and Kindergarten (6.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Infant bodysuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant bodysuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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