Kindergarten Audience in United States

Kindergarten logo

Kindergarten has an estimated audience of 20,742,140 people in United States. 74.4% are female, 25.6% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Child development, Infant clothing, Diaper bag, Mothercare, Baby food.

The average Kindergarten fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Child development, Infant clothing, Diaper bag, with strongest over-indexing on Child development (9.95× the country average). Demographically, the Kindergarten audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

Demographics of Kindergarten fans

Demographic split for Kindergarten audience in United States
MetricValue
Female74.4%
Male25.6%
Average age41.4
Estimated audience size20,742,140

Audience persona

The typical Kindergarten fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Kindergarten in United States
RegionReachAffinity
California2,470,6681.08×
Texas1,664,1490.93×
Florida1,510,5041.08×
New York1,209,2241.04×
Illinois733,5071.06×
Pennsylvania715,5721.02×
North Carolina662,1851.06×
Georgia646,4851.01×
Ohio618,0090.97×
New Jersey538,1121.02×
Michigan508,5260.94×
Minnesota501,6331.69×
Virginia490,9190.97×
Tennessee397,5150.96×
Indiana391,0731.03×
Washington380,4840.91×
Arizona372,5500.88×
Massachusetts356,4710.87×
Maryland337,1340.95×
Missouri327,2180.98×
Alabama322,0611.11×
Louisiana305,7321.14×
Kentucky280,4081.08×
Wisconsin269,5990.86×
South Carolina268,2230.86×
Colorado255,6490.78×
Oklahoma210,2900.91×
Arkansas200,8981.18×
Mississippi196,2801.15×
Oregon193,8850.82×
Connecticut180,6720.87×
Nevada173,7630.87×
Kansas167,9571.03×
Iowa159,9810.94×
Utah137,5270.74×
Nebraska125,1961.2×
Alaska110,4892.49×
Idaho101,4970.98×
New Mexico94,4610.91×
West Virginia88,6970.92×
Hawaii73,2530.82×
Montana67,5811.17×
New Hampshire62,0950.76×
Maine57,2730.77×
Delaware51,1050.89×
North Dakota50,4211.18×
South Dakota47,7951×
Rhode Island44,2870.67×
Washington, District of Columbia43,0320.69×
Wyoming35,2211.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kindergarten audience
BrandAffinityCategory
Child development9.95×Business & Career
Infant clothing6.15×Kids & Family
Diaper bag6.59×Kids & Family
Mothercare10.11×Kids & Family
Baby food6.15×Kids & Family
Infant bodysuit6.87×Kids & Family
Cloth diaper9×Kids & Family
Baby powder7.38×Kids & Family
Teaching Resources13.43×
Primary education5.2×Kids & Family
Pre-kindergarten6.07×Kids & Family
Child care4.44×Kids & Family
Early childhood11.75×Kids & Family
Babywearing6.58×Kids & Family
Child safety seat6.78×Kids & Family
Educational stage6.36×Kids & Family
Clutter-Free Classroom26.53×
Early childhood education6.71×Business & Career
Toddler3×Kids & Family
Parental leave7.31×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kindergarten audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
Community OrientationOPEN1.38
Price SensitivityPREMIUM1.28
ExtroversionTHRILL1.26
CreativityOPEN1.19
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Kindergarten
CountryShare
United States13.8%
Japan6.0%
Italy4.2%

See Kindergarten audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does Kindergarten have in United States?

Kindergarten has an estimated audience of 20,742,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Kindergarten fans?

74.4% of Kindergarten fans are female, 25.6% are male, with an average age of 41.4 years.

Which brands do Kindergarten fans like most?

Kindergarten fans show strongest brand affinity for Child development (9.95×), Infant clothing (6.15×), and Diaper bag (6.59×) over the country average.

Where do Kindergarten fans live in United States?

Kindergarten fans in United States are most concentrated in California (reach 2,470,668), Texas (reach 1,664,149), and Florida (reach 1,510,504). These three regions account for the largest share of the active audience.

What other brands do Kindergarten fans also like?

Beyond Kindergarten itself, the audience over-indexes on Infant clothing (6.15×), Diaper bag (6.59×), Mothercare (10.11×), and Baby food (6.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.