Rascasse Audience Intelligence

Kindergarten Audience in United States

A data profile of the people who buy, follow and care about Kindergarten in United States — modelled from more than twelve digital signal sources. Kindergarten has an estimated audience of 20,742,140 people in United States.

#2among Education in United States#49among Touchpoint in United States#57in Kids & Family

The average Kindergarten fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Child development, Infant clothing, Diaper bag, with strongest over-indexing on Child development (9.95× the country average).

Demographically, the Kindergarten audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kindergarten fan in United States is more female, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kindergarten profile in United States.

Audience size
20.7M
in United States
Gender
74.4%♀
25.6% male
Age
41.4
average years
Country rank
#1574
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kindergarten fans

74.4% are female, 25.6% are male, average age 41.4.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Kindergarten audience in United States
MetricValue
Female74.4%
Male25.6%
Average age41.4
Estimated audience size20,742,140
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Kindergarten audience in United States
Age bracketShare%
16-1910%
20-2921%
30-3925%
40-4922%
50+22%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Kindergarten audience comes from United States.

Worldwide audience distribution share by country for Kindergarten
CountryShare
United States13.8%
Japan6.0%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kindergarten audience in United States is strongest.

Fig. 05

Top regions by affinity

Kindergarten fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1.5M2.36×
02Alaska~90K2.12×
03California~3.5M1.63×
04Tennessee~600K1.43×
05Minnesota~400K1.41×
06Kansas~200K1.30×
07Mississippi~200K1.19×
08Louisiana~300K1.14×
09Arkansas~200K1.13×
10Wyoming~30K1.13×
11Alabama~300K1.11×
12North Dakota~50K1.10×
13Nebraska~100K1.09×
14New Jersey~600K1.08×
15Kentucky~300K1.08×
16Georgia~700K1.04×
17Colorado~300K1.04×
18North Carolina~600K1.03×
19Illinois~700K1.02×
20Indiana~400K1.02×
21Texas~2M1.01×
22Pennsylvania~700K1.00×
23Florida~1.5M0.99×
24Montana~60K0.99×
25New York~1M0.98×
26West Virginia~100K0.98×
27South Dakota~50K0.97×
28Virginia~500K0.96×
29Missouri~300K0.95×
30Maryland~300K0.94×
31Delaware~50K0.94×
32Iowa~200K0.93×
33Oklahoma~200K0.91×
34Michigan~500K0.90×
35Connecticut~200K0.89×
36Maine~60K0.87×
37South Carolina~300K0.86×
38Idaho~90K0.86×
39Hawaii~80K0.86×
40New Hampshire~70K0.86×
41New Mexico~90K0.85×
42Washington~400K0.84×
43Massachusetts~300K0.83×
44Nevada~200K0.82×
45Arizona~300K0.81×
46Wisconsin~200K0.79×
47Oregon~200K0.77×
48Rhode Island~50K0.71×
49Washington, District of Columbia~40K0.69×
50Utah~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Kindergarten, United States
0.68×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kindergarten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kindergarten audience
#·InterestCategoryAffinity×
01Clutter-Free ClassroomTopic26.53×
02Teaching ResourcesTopic13.43×
03Early childhoodKids & Family11.75×
04MothercareKids & Family10.11×
05Child developmentBusiness & Career9.95×
06Cloth diaperKids & Family9.00×
07Baby powderKids & Family7.38×
08Parental leaveKids & Family7.31×
09Infant bodysuitKids & Family6.87×
10Child safety seatKids & Family6.78×
11Early childhood educationBusiness & Career6.71×
12Diaper bagKids & Family6.59×
13BabywearingKids & Family6.58×
14Educational stageKids & Family6.36×
15Infant clothingKids & Family6.15×
16Baby foodKids & Family6.15×
17Pre-kindergartenKids & Family6.07×
18Primary educationKids & Family5.20×
19Child careKids & Family4.44×
20ToddlerKids & Family3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kindergarten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kindergarten audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.78×
Family OrientationCONSERVATISM1.68×
Price SensitivityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kindergarten audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Risk AppetiteTHRILL0.77×
TravellingTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kindergarten have in United States?

Kindergarten has an estimated audience of 20,742,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kindergarten fans?

74.4% of Kindergarten fans are female, 25.6% are male, with an average age of 41.4 years.

03

Which brands do Kindergarten fans like most?

Kindergarten fans show strongest brand affinity for Child development (9.95×), Infant clothing (6.15×), and Diaper bag (6.59×) over the country average.

04

Where do Kindergarten fans live in United States?

Kindergarten fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Ohio (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Kindergarten fans also like?

Beyond Kindergarten itself, the audience over-indexes on Infant clothing (6.15×), Diaper bag (6.59×), Mothercare (10.11×), and Baby food (6.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Kindergarten audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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