Primary education Audience in United States

Primary education has an estimated audience of 17,951,380 people in United States. 73.1% are female, 26.9% are male, average age 37.4. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Khan Academy, AccuWeather.

The average Primary education fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (15.62× the country average). Demographically, the Primary education audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Primary education fans

Demographic split for Primary education audience in United States
MetricValue
Female73.1%
Male26.9%
Average age37.4
Estimated audience size17,951,380

Audience persona

The typical Primary education fan in United States is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Primary education in United States
RegionReachAffinity
California1,908,9120.97×
Florida1,053,5600.87×
Texas1,029,1370.67×
New York954,1690.95×
Ohio593,7071.07×
Pennsylvania529,8440.88×
Illinois496,9610.83×
Georgia443,4690.8×
Massachusetts431,4841.22×
North Carolina423,2500.78×
Virginia389,7060.89×
Michigan366,4390.78×
New Jersey322,3430.71×
Maryland317,7391.03×
Washington314,6330.87×
Tennessee304,8580.85×
Indiana262,8520.8×
Arizona249,1050.68×
Alabama243,4790.97×
Missouri229,7280.79×
Oregon219,2211.07×
Wisconsin217,5170.81×
Colorado187,2410.66×
Minnesota183,8370.71×
Louisiana179,3610.77×
Kentucky172,4840.77×
South Carolina164,4980.61×
Connecticut150,9340.84×
Oklahoma131,4460.66×
Kansas115,3670.82×
Arkansas112,0080.76×
Nevada111,0280.64×
Mississippi109,2690.74×
Hawaii104,0601.35×
Utah98,0600.61×
Iowa91,2690.62×
West Virginia83,2681×
Alaska83,0952.16×
Washington, District of Columbia78,5361.46×
Nebraska78,3810.87×
Idaho76,8940.85×
Montana72,4371.45×
New Mexico72,4020.8×
South Dakota71,4981.72×
North Dakota69,6151.89×
New Hampshire68,6090.97×
Wyoming67,3592.53×
Rhode Island66,2511.16×
Maine66,2111.03×
Vermont65,1612.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primary education audience
BrandAffinityCategory
Google Maps15.62×Internet & Social Media
Capital One15.45×Business & Career
Indeed.com11.97×Business & Career
Khan Academy22.13×Business & Career
AccuWeather15.81×Home & Garden
Circle K16.95×Shopping
CarGurus13.43×Cars & Mobility
Google News13.32×News
Enterprise Rent-A-Car12.83×Cars & Mobility
Diane Keaton12.67×Movies & TV
Autism Awareness19.03×Health
Beetlejuice9.42×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Billy Bob Thornton16.68×Movies & TV
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.9×Sports
DeviantArt13.08×Internet & Social Media
Bruce Willis12.5×Movies & TV
ICloud16.02×Technology & Electronics
Catherine Zeta-Jones18.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primary education audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
Community OrientationOPEN1.33
Price SensitivityPREMIUM1.3
CreativityOPEN1.29
DIY MentalityTHRILL1.24
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Primary education
CountryShare
United States12.8%
Japan10.6%
Brazil5.6%

See Primary education audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Primary education have in United States?

Primary education has an estimated audience of 17,951,380 people in United States, concentrated in California and Florida.

What is the gender split and age of Primary education fans?

73.1% of Primary education fans are female, 26.9% are male, with an average age of 37.4 years.

Which brands do Primary education fans like most?

Primary education fans show strongest brand affinity for Google Maps (15.62×), Capital One (15.45×), and Indeed.com (11.97×) over the country average.

Where do Primary education fans live in United States?

Primary education fans in United States are most concentrated in California (reach 1,908,912), Florida (reach 1,053,560), and Texas (reach 1,029,137). These three regions account for the largest share of the active audience.

What other brands do Primary education fans also like?

Beyond Primary education itself, the audience over-indexes on Capital One (15.45×), Indeed.com (11.97×), Khan Academy (22.13×), and AccuWeather (15.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.