Rascasse Audience Intelligence

Primary education Audience in United States

A data profile of the people who buy, follow and care about Primary education in United States — modelled from more than twelve digital signal sources. Primary education has an estimated audience of 17,951,380 people in United States.

#1294among Topic in United States#65in Kids & Family

The average Primary education fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Kindergarten, Baby food, with strongest over-indexing on Child development (7.4× the country average).

Demographically, the Primary education audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Primary education fan in United States is more female, around 37.4 years old, with strong Community Orientation tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primary education profile in United States.

Audience size
18M
in United States
Gender
73.1%♀
26.9% male
Age
37.4
average years
Country rank
#1884
Topic in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primary education fans

73.1% are female, 26.9% are male, average age 37.4.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Primary education audience in United States
MetricValue
Female73.1%
Male26.9%
Average age37.4
Estimated audience size17,951,380
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Primary education audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Primary education audience comes from United States.

Worldwide audience distribution share by country for Primary education
CountryShare
United States12.8%
Japan10.6%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primary education audience in United States is strongest.

Fig. 05

Top regions by affinity

Primary education fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.26×
02Vermont~40K1.26×
03North Dakota~40K1.20×
04South Dakota~50K1.16×
05Washington, District of Columbia~60K1.12×
06Montana~60K1.12×
07Ohio~600K1.10×
08Hawaii~80K1.09×
09Rhode Island~60K1.06×
10Massachusetts~400K1.05×
11Delaware~50K1.05×
12West Virginia~90K1.02×
13New Hampshire~70K1.01×
14Maine~70K1.01×
15Idaho~90K1.00×
16Maryland~300K0.98×
17Oregon~200K0.98×
18Nebraska~90K0.97×
19New Mexico~90K0.97×
20Alabama~200K0.96×
21Mississippi~100K0.96×
22Kansas~100K0.95×
23Arkansas~100K0.94×
24Louisiana~200K0.92×
25Kentucky~200K0.92×
26Oklahoma~200K0.92×
27Connecticut~200K0.92×
28Iowa~100K0.92×
29Virginia~400K0.91×
30California~2M0.90×
31Tennessee~300K0.90×
32Indiana~300K0.90×
33Missouri~300K0.90×
34Wisconsin~200K0.90×
35Nevada~200K0.90×
36Utah~100K0.90×
37Pennsylvania~500K0.89×
38Washington~300K0.89×
39New York~900K0.87×
40South Carolina~200K0.87×
41Illinois~500K0.86×
42Michigan~400K0.86×
43Colorado~200K0.86×
44Minnesota~200K0.86×
45Georgia~500K0.85×
46North Carolina~500K0.84×
47Arizona~300K0.84×
48New Jersey~400K0.82×
49Florida~1M0.81×
50Texas~1M0.72×
Fig. 06

Affinity by region

Affinity by region — Primary education, United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primary education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primary education audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career7.40×
02Early childhood educationBusiness & Career7.25×
03Primary schoolKids & Family6.47×
04Parental leaveKids & Family6.31×
05Special educationBusiness & Career6.29×
06MothercareKids & Family5.23×
07KindergartenKids & Family5.20×
08Baby foodKids & Family5.19×
09PreschoolKids & Family4.85×
10Children's clothingFashion & Accessoires3.13×
11Middle schoolBusiness & Career3.03×
12Distance educationBusiness & Career2.98×
13Child careKids & Family2.86×
14Planet FitnessSports2.84×
15IKEAHome & Garden2.26×
16Discount storesShopping2.03×
17Trader Joe'sShopping1.91×
18Nonprofit organizationPolitics & Society1.69×
19Old NavyFashion & Accessoires1.58×
20Target CorporationShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primary education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primary education audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.70×
Family OrientationCONSERVATISM1.69×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primary education audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Luxury OrientationPREMIUM0.95×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primary education have in United States?

Primary education has an estimated audience of 17,951,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Primary education fans?

73.1% of Primary education fans are female, 26.9% are male, with an average age of 37.4 years.

03

Which brands do Primary education fans like most?

Primary education fans show strongest brand affinity for Child development (7.4×), Kindergarten (5.2×), and Baby food (5.19×) over the country average.

04

Where do Primary education fans live in United States?

Primary education fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Primary education fans also like?

Beyond Primary education itself, the audience over-indexes on Kindergarten (5.2×), Baby food (5.19×), Planet Fitness (2.84×), and Early childhood education (7.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Primary education audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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