Nonprofit organization Audience in United States

Nonprofit organization logo

Nonprofit organization has an estimated audience of 59,944,775 people in United States. 57.9% are female, 42.1% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Google Drive, Google News, LabCorp, Animal Liberation Orchestra, The Gilded Age.

The average Nonprofit organization fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Drive, Google News, LabCorp, with strongest over-indexing on Google Drive (2.02× the country average). Demographically, the Nonprofit organization audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Nonprofit organization fans

Demographic split for Nonprofit organization audience in United States
MetricValue
Female57.9%
Male42.1%
Average age45.0
Estimated audience size59,944,775

Audience persona

The typical Nonprofit organization fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Nonprofit organization in United States
RegionReachAffinity
California8,215,5491.25×
Texas5,617,5081.09×
Florida4,062,7081×
New York3,290,2850.98×
Ohio2,993,4991.62×
Virginia2,422,0341.66×
Georgia2,259,2831.22×
Illinois2,115,8521.06×
North Carolina1,953,7021.08×
Oregon1,786,6502.6×
Pennsylvania1,678,5670.83×
Michigan1,452,7500.93×
Washington1,179,4010.98×
New Jersey1,176,6270.77×
Tennessee1,086,0010.9×
Indiana1,035,3990.95×
Arizona967,8690.79×
Maryland946,1280.92×
Missouri904,9200.94×
South Carolina870,8770.97×
Colorado865,1380.92×
Massachusetts839,5910.71×
Louisiana808,9681.05×
Wisconsin726,2120.81×
Alabama708,0820.85×
Minnesota703,4630.82×
Kentucky647,7260.86×
Oklahoma619,6100.93×
Mississippi529,0891.07×
Nevada508,2010.88×
Arkansas482,3880.98×
Connecticut451,8520.75×
Utah421,8920.79×
Kansas407,9880.86×
Iowa397,3890.8×
New Mexico315,0361.05×
Nebraska313,1611.04×
Idaho277,1460.92×
Alaska266,7652.08×
West Virginia196,2540.7×
Montana195,4561.18×
Hawaii190,9670.74×
Rhode Island169,1940.89×
South Dakota161,0031.16×
Washington, District of Columbia159,1810.88×
New Hampshire145,4900.62×
Maine141,7070.66×
North Dakota127,9701.04×
Delaware115,2940.7×
Wyoming97,7311.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nonprofit organization audience
BrandAffinityCategory
Google Drive2.02×Technology & Electronics
Google News2.7×News
LabCorp2.59×Health
Animal Liberation Orchestra2.07×Music & Radio
The Gilded Age2.01×Movies & TV
Charitable organization2.17×Politics & Society
Donation2.2×Business & Career
Gateway Pundit3.33×News
Volunteering1.87×Politics & Society
Fundraising2.27×Business & Career
Old age2.26×Politics & Society
Grandparent1.74×Kids & Family
Election1.93×Politics & Society
Medicare (United States)2.49×Health
Homo sapiens2.07×Kids & Family
Tradition1.58×Politics & Society
Retirement2.29×Business & Career
Diane Keaton2.07×Movies & TV
Symptom1.54×Health
County (United States)1.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nonprofit organization audience
TraitClusterScore
Community OrientationOPEN1.42
IndividualismJOY1.21
Family OrientationCONSERVATISM1.2
SustainabilityBALANCE1.19
PatriotismCONSERVATISM1.13
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Nonprofit organization
CountryShare
United States29.1%
United Kingdom5.9%
Italy4.6%

See Nonprofit organization audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Nonprofit organization have in United States?

Nonprofit organization has an estimated audience of 59,944,775 people in United States, concentrated in California and Texas.

What is the gender split and age of Nonprofit organization fans?

57.9% of Nonprofit organization fans are female, 42.1% are male, with an average age of 45.0 years.

Which brands do Nonprofit organization fans like most?

Nonprofit organization fans show strongest brand affinity for Google Drive (2.02×), Google News (2.7×), and LabCorp (2.59×) over the country average.

Where do Nonprofit organization fans live in United States?

Nonprofit organization fans in United States are most concentrated in California (reach 8,215,549), Texas (reach 5,617,508), and Florida (reach 4,062,708). These three regions account for the largest share of the active audience.

What other brands do Nonprofit organization fans also like?

Beyond Nonprofit organization itself, the audience over-indexes on Google News (2.7×), LabCorp (2.59×), Animal Liberation Orchestra (2.07×), and The Gilded Age (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.