Rascasse Audience Intelligence

Nonprofit organization Audience in United States

A data profile of the people who buy, follow and care about Nonprofit organization in United States — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 59,944,775 people in United States.

#218among Topic in United States#10in Politics & Society

The average Nonprofit organization fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, Nancy Mace, Mitch McConnell, with strongest over-indexing on Lindsey Graham (3.26× the country average).

Demographically, the Nonprofit organization audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nonprofit organization fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Lindsey Graham.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nonprofit organization profile in United States.

Audience size
59.9M
in United States
Gender
57.9%♀
42.1% male
Age
45.0
average years
Country rank
#295
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nonprofit organization fans

57.9% are female, 42.1% are male, average age 45.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Nonprofit organization audience in United States
MetricValue
Female57.9%
Male42.1%
Average age45.0
Estimated audience size59,944,775
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Nonprofit organization audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Nonprofit organization audience comes from United States.

Worldwide audience distribution share by country for Nonprofit organization
CountryShare
United States29.1%
United Kingdom5.9%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nonprofit organization audience in United States is strongest.

Fig. 05

Top regions by affinity

Nonprofit organization fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1.5M2.19×
02Alaska~200K1.81×
03Virginia~2M1.44×
04Ohio~2.5M1.40×
05Georgia~2M1.21×
06California~8M1.19×
07Texas~6M1.17×
08North Carolina~2M1.15×
09Illinois~2M1.11×
10South Dakota~200K1.11×
11Mississippi~500K1.08×
12Montana~200K1.08×
13Indiana~1M1.07×
14North Dakota~100K1.07×
15Louisiana~800K1.06×
16New Mexico~300K1.06×
17Florida~4.5M1.05×
18Arkansas~500K1.05×
19Wyoming~90K1.05×
20Nebraska~300K1.04×
21Missouri~1M1.01×
22South Carolina~900K1.01×
23Kansas~500K1.00×
24New York~3.5M0.98×
25Maryland~1M0.98×
26Kentucky~700K0.97×
27Tennessee~1M0.96×
28Oklahoma~600K0.95×
29Rhode Island~200K0.95×
30Washington, District of Columbia~200K0.95×
31Hawaii~200K0.94×
32Washington~1M0.93×
33Colorado~900K0.93×
34Alabama~800K0.93×
35Michigan~1.5M0.92×
36Idaho~300K0.92×
37Iowa~400K0.89×
38Arizona~1M0.88×
39Wisconsin~800K0.88×
40Pennsylvania~2M0.87×
41Nevada~500K0.87×
42Minnesota~700K0.85×
43Connecticut~500K0.83×
44New Jersey~1M0.80×
45West Virginia~200K0.79×
46Delaware~100K0.79×
47Utah~400K0.78×
48New Hampshire~200K0.75×
49Maine~200K0.75×
50Massachusetts~900K0.74×
Fig. 06

Affinity by region

Affinity by region — Nonprofit organization, United States
0.74×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nonprofit organization audience
#·InterestCategoryAffinity×
01Nancy MacePolitics & Society3.61×
02Gateway PunditNews3.33×
03Lindsey GrahamPolitics & Society3.26×
04Google NewsNews2.70×
05LabCorpHealth2.59×
06Mitch McConnellPolitics & Society2.50×
07Melania TrumpPolitics & Society2.42×
08Thomas MassiePolitics & Society2.42×
09Dick CheneyPolitics & Society2.35×
10FundraisingBusiness & Career2.27×
11Old agePolitics & Society2.26×
12DonationBusiness & Career2.20×
13Charitable organizationPolitics & Society2.17×
14Animal Liberation OrchestraMusic & Radio2.07×
15Google DriveTechnology & Electronics2.02×
16The Gilded AgeMovies & TV2.01×
17Joe BidenPolitics & Society1.96×
18ElectionPolitics & Society1.93×
19VolunteeringPolitics & Society1.87×
20GrandparentKids & Family1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nonprofit organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nonprofit organization audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.72×
PatriotismCONSERVATISM1.54×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nonprofit organization audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
ExtroversionTHRILL0.97×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nonprofit organization have in United States?

Nonprofit organization has an estimated audience of 59,944,775 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nonprofit organization fans?

57.9% of Nonprofit organization fans are female, 42.1% are male, with an average age of 45.0 years.

03

Which brands do Nonprofit organization fans like most?

Nonprofit organization fans show strongest brand affinity for Lindsey Graham (3.26×), Nancy Mace (3.61×), and Mitch McConnell (2.5×) over the country average.

04

Where do Nonprofit organization fans live in United States?

Nonprofit organization fans in United States are most concentrated in California (reach ~8M), Texas (reach ~6M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nonprofit organization fans also like?

Beyond Nonprofit organization itself, the audience over-indexes on Nancy Mace (3.61×), Mitch McConnell (2.5×), Melania Trump (2.42×), and Google Drive (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Nonprofit organization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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