A data profile of the people who buy, follow and care about Nonprofit organization in India — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 8,704,189 people in India.
The average Nonprofit organization fan in India is 34.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Dharmendra, International Chamber of Commerce, Local news, with strongest over-indexing on Dharmendra (1.9× the country average).
Demographically, the Nonprofit organization audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Nonprofit organization fan in India is more male, around 34.6 years old, with strong Community Orientation tendencies and a notable affinity for Dharmendra.
The key figures that characterise the Nonprofit organization profile in India.
22.1% are female, 77.9% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 34.6 |
| Estimated audience size | 8,704,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Nonprofit organization audience comes from India.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~700K | 1.63× | |
| 02 | Tamil Nadu | ~300K | 1.61× | |
| 03 | Punjab (region) | ~200K | 1.36× | |
| 04 | Telangana | ~200K | 1.29× | |
| 05 | Karnataka | ~300K | 1.25× | |
| 06 | Kerala | ~200K | 1.21× | |
| 07 | Haryana | ~100K | 1.14× | |
| 08 | Andhra Pradesh | ~100K | 1.12× | |
| 09 | Madhya Pradesh | ~200K | 1.05× | |
| 10 | Goa | ~9K | 1.04× | |
| 11 | Meghalaya | ~9K | 1.03× | |
| 12 | Sikkim | ~4K | 1.02× | |
| 13 | Gujarat | ~200K | 1.00× | |
| 14 | Mizoram | ~6K | 1.00× | |
| 15 | Nagaland | ~6K | 0.97× | |
| 16 | Arunachal Pradesh | ~5K | 0.97× | |
| 17 | Manipur | ~10K | 0.95× | |
| 18 | West Bengal | ~300K | 0.94× | |
| 19 | Jharkhand | ~70K | 0.92× | |
| 20 | Uttarakhand | ~40K | 0.90× | |
| 21 | Tripura | ~10K | 0.90× | |
| 22 | Uttar Pradesh | ~400K | 0.89× | |
| 23 | Himachal Pradesh | ~30K | 0.88× | |
| 24 | Chhattisgarh | ~50K | 0.87× | |
| 25 | Rajasthan | ~200K | 0.86× | |
| 26 | Odisha | ~80K | 0.86× | |
| 27 | Assam | ~70K | 0.85× | |
| 28 | Bihar | ~100K | 0.83× | |
| 29 | Jammu and Kashmir | ~30K | 0.78× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 3.05× | ||
| 02 | Donation | Business & Career | 2.97× | ||
| 03 | Indian Bank | Business & Career | 2.61× | ||
| 04 | IndusInd Bank | Business & Career | 2.47× | ||
| 05 | Philanthropy | Arts & Culture | 2.41× | ||
| 06 | Commercial bank | Business & Career | 2.40× | ||
| 07 | IS (Infinite Stratos) | Literature | 2.26× | ||
| 08 | Local news | News | 2.14× | ||
| 09 | Volunteering | Politics & Society | 1.93× | ||
| 10 | Dharmendra | Movies & TV | 1.90× | ||
| 11 | Staff Selection Commission | Politics & Society | 1.80× | ||
| 12 | Peacemaker | Movies & TV | 1.79× | ||
| 13 | International Chamber of Commerce | Business & Career | 1.73× | ||
| 14 | Breaking news | Movies & TV | 1.69× | ||
| 15 | Organization | Business & Career | 1.60× | ||
| 16 | Wedding reception | Kids & Family | 1.60× | ||
| 17 | Bhojpuri language | Politics & Society | 1.55× | ||
| 18 | Money | Business & Career | 1.54× | ||
| 19 | Indo-Aryan languages | Politics & Society | 1.54× | ||
| 20 | Mutual fund | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.76× | |
| Career Orientation | POWER | 1.39× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.97× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| Individualism | JOY | 1.00× |
Nonprofit organization has an estimated audience of 8,704,189 people in India, concentrated in Maharashtra and Uttar Pradesh.
22.1% of Nonprofit organization fans are female, 77.9% are male, with an average age of 34.6 years.
Nonprofit organization fans show strongest brand affinity for Dharmendra (1.9×), International Chamber of Commerce (1.73×), and Local news (2.14×) over the country average.
Nonprofit organization fans in India are most concentrated in Maharashtra (reach ~700K), Uttar Pradesh (reach ~400K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on International Chamber of Commerce (1.73×), Local news (2.14×), Charitable organization (3.05×), and Breaking news (1.69×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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