A data profile of the people who buy, follow and care about Indo-Aryan languages in India — modelled from more than twelve digital signal sources. Indo-Aryan languages has an estimated audience of 14,830,105 people in India.
Indo-Aryan languages has an estimated audience of 14,830,105 people in India. 21.9% are female, 78.1% are male, average age 30.9. Top brand affinities: Game of Thrones, Career development, Stranger Things, Activism, Embroidery.
Top brand affinities include Game of Thrones, Career development, Stranger Things, with strongest over-indexing on Game of Thrones (1.58× the country average).
Demographically, the Indo-Aryan languages audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Indo-Aryan languages fan in India is more male, around 30.9 years old, with strong Career Orientation tendencies and a notable affinity for Game of Thrones.
The key figures that characterise the Indo-Aryan languages profile in India.
21.9% are female, 78.1% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 30.9 |
| Estimated audience size | 14,830,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Indo-Aryan languages audience comes from India.
| Country | Share |
|---|---|
| India | 59.4% |
| Bangladesh | 9.0% |
| Saudi Arabia | 8.4% |
The strongest cross-interests of the Indo-Aryan languages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 1.86× | ||
| 02 | Seafood | Food & Beverages | 1.86× | ||
| 03 | Manchester City F.C. | Sports | 1.86× | ||
| 04 | Knitting | Home & Garden | 1.86× | ||
| 05 | One Piece | Movies & TV | 1.86× | ||
| 06 | Employment agency | Business & Career | 1.86× | ||
| 07 | Private equity | Business & Career | 1.86× | ||
| 08 | Crystal | Fashion & Accessoires | 1.81× | ||
| 09 | Activism | Politics & Society | 1.80× | ||
| 10 | Al Nassr FC | Sports | 1.69× | ||
| 11 | Museum | Arts & Culture | 1.63× | ||
| 12 | Stranger Things | Movies & TV | 1.59× | ||
| 13 | Game of Thrones | Movies & TV | 1.58× | ||
| 14 | Machine learning | Business & Career | 1.58× | ||
| 15 | Nonprofit organization | Politics & Society | 1.54× | ||
| 16 | Wedding invitation | Home & Garden | 1.54× | ||
| 17 | Sewing | Home & Garden | 1.54× | ||
| 18 | Self-love | Health | 1.54× | ||
| 19 | Embroidery | Home & Garden | 1.53× | ||
| 20 | Axis Bank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Community Orientation | OPEN | 1.39× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Mindfulness | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indo-Aryan languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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