A data profile of the people who buy, follow and care about Career development in India — modelled from more than twelve digital signal sources. Career development has an estimated audience of 10,164,751 people in India.
The average Career development fan in India is 29.2 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Maharashtra, Karnataka.
Top brand affinities include Training and development, International Chamber of Commerce, Professional development, with strongest over-indexing on Training and development (6.67× the country average).
Demographically, the Career development audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Career development fan in India is more male, around 29.2 years old, with strong Career Orientation tendencies and a notable affinity for Training and development.
The key figures that characterise the Career development profile in India.
32.7% are female, 67.3% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 29.2 |
| Estimated audience size | 10,164,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 32% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Career development audience comes from India.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 10.4% |
| United Kingdom | 5.7% |
Where the Career development audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~500K | 2.14× | |
| 02 | Karnataka | ~300K | 1.36× | |
| 03 | Sikkim | ~6K | 1.25× | |
| 04 | Kerala | ~200K | 1.12× | |
| 05 | Andhra Pradesh | ~100K | 1.12× | |
| 06 | Arunachal Pradesh | ~7K | 1.11× | |
| 07 | Nagaland | ~8K | 1.10× | |
| 08 | Mizoram | ~8K | 1.08× | |
| 09 | Telangana | ~200K | 1.06× | |
| 10 | Manipur | ~10K | 1.02× | |
| 11 | Meghalaya | ~10K | 1.02× | |
| 12 | Goa | ~10K | 0.97× | |
| 13 | Tripura | ~10K | 0.96× | |
| 14 | Himachal Pradesh | ~40K | 0.93× | |
| 15 | Chhattisgarh | ~60K | 0.91× | |
| 16 | Uttarakhand | ~50K | 0.91× | |
| 17 | Jammu and Kashmir | ~40K | 0.89× | |
| 18 | Jharkhand | ~80K | 0.88× | |
| 19 | Assam | ~90K | 0.84× | |
| 20 | Madhya Pradesh | ~200K | 0.83× | |
| 21 | Punjab (region) | ~100K | 0.83× | |
| 22 | Maharashtra | ~400K | 0.82× | |
| 23 | Odisha | ~90K | 0.82× | |
| 24 | Haryana | ~100K | 0.80× | |
| 25 | Rajasthan | ~200K | 0.77× | |
| 26 | Gujarat | ~200K | 0.74× | |
| 27 | Bihar | ~100K | 0.74× | |
| 28 | West Bengal | ~200K | 0.72× | |
| 29 | Uttar Pradesh | ~300K | 0.68× |
The strongest cross-interests of the Career development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Training and development | Business & Career | 6.67× | ||
| 02 | Professional development | Business & Career | 6.48× | ||
| 03 | Job fair | Business & Career | 5.30× | ||
| 04 | Employment agency | Business & Career | 4.79× | ||
| 05 | Employment website | Business & Career | 4.36× | ||
| 06 | The Ashes | Sports | 4.00× | ||
| 07 | Job hunting | Business & Career | 3.81× | ||
| 08 | Job interview | Business & Career | 3.60× | ||
| 09 | Commercial bank | Business & Career | 3.37× | ||
| 10 | Indian Bank | Business & Career | 3.26× | ||
| 11 | IndusInd Bank | Business & Career | 3.09× | ||
| 12 | Staff Selection Commission | Politics & Society | 2.89× | ||
| 13 | Job | Business & Career | 2.44× | ||
| 14 | International Chamber of Commerce | Business & Career | 2.38× | ||
| 15 | Claude | Technology & Electronics | 2.35× | ||
| 16 | Money | Business & Career | 2.08× | ||
| 17 | Career | Business & Career | 2.08× | ||
| 18 | Peacemaker | Movies & TV | 2.03× | ||
| 19 | Gemini | Technology & Electronics | 1.99× | ||
| 20 | Sex and the City | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.32× | |
| Travelling | THRILL | 1.51× | |
| Mindfulness | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Quality Awareness | PREMIUM | 0.98× | |
| Luxury Orientation | PREMIUM | 1.02× |
Career development has an estimated audience of 10,164,751 people in India, concentrated in Tamil Nadu and Maharashtra.
32.7% of Career development fans are female, 67.3% are male, with an average age of 29.2 years.
Career development fans show strongest brand affinity for Training and development (6.67×), International Chamber of Commerce (2.38×), and Professional development (6.48×) over the country average.
Career development fans in India are most concentrated in Tamil Nadu (reach ~500K), Maharashtra (reach ~400K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Career development itself, the audience over-indexes on International Chamber of Commerce (2.38×), Professional development (6.48×), Job hunting (3.81×), and Job interview (3.6×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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