A data profile of the people who buy, follow and care about Career development in United Kingdom — modelled from more than twelve digital signal sources. Career development has an estimated audience of 5,588,980 people in United Kingdom.
The average Career development fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Subscription boxes, Google Docs, Luxury, with strongest over-indexing on Subscription boxes (7.41× the country average).
Demographically, the Career development audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Career development fan in United Kingdom is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Subscription boxes.
The key figures that characterise the Career development profile in United Kingdom.
59.4% are female, 40.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 42.9 |
| Estimated audience size | 5,588,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Career development audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.2% |
| India | 10.4% |
| United Kingdom | 5.7% |
Where the Career development audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.45× | |
| 02 | West Midlands | ~300K | 1.20× | |
| 03 | North East | ~200K | 1.05× | |
| 04 | South East | ~800K | 1.02× | |
| 05 | Northern Ireland | ~200K | 1.01× | |
| 06 | South West | ~500K | 1.00× | |
| 07 | Yorkshire and the Humber | ~400K | 1.00× | |
| 08 | East of England | ~500K | 0.97× | |
| 09 | East Midlands | ~400K | 0.97× | |
| 10 | Wales | ~300K | 0.94× | |
| 11 | Scotland | ~500K | 0.93× | |
| 12 | North West | ~500K | 0.89× |
The strongest cross-interests of the Career development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subscription boxes | Fashion & Accessoires | 7.41× | ||
| 02 | Business opportunity | Business & Career | 6.23× | ||
| 03 | Luxury Life | Business & Career | 5.91× | ||
| 04 | Luxury | Fashion & Accessoires | 5.01× | ||
| 05 | Information security | Business & Career | 4.37× | ||
| 06 | Santander Bank | Business & Career | 3.88× | ||
| 07 | Professional development | Business & Career | 3.82× | ||
| 08 | Household goods | Home & Garden | 2.54× | ||
| 09 | Google Docs | Internet & Social Media | 2.50× | ||
| 10 | Uniqlo | Shopping | 2.47× | ||
| 11 | Property finder | Home & Garden | 2.43× | ||
| 12 | New Look | Fashion & Accessoires | 2.03× | ||
| 13 | Costa Coffee | Food & Beverages | 1.90× | ||
| 14 | Greggs | Food & Beverages | 1.63× | ||
| 15 | River Island | Fashion & Accessoires | 1.63× | ||
| 16 | Debenhams | Fashion & Accessoires | 1.62× | ||
| 17 | Personal development | Business & Career | 1.58× | ||
| 18 | Primark | Shopping | 1.54× | ||
| 19 | Morrisons | Food & Beverages | 1.53× | ||
| 20 | Lidl | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.93× | |
| Convenience Orientation | PREMIUM | 1.92× | |
| Urban Lifestyle | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Patriotism | CONSERVATISM | 0.93× |
Career development has an estimated audience of 5,588,980 people in United Kingdom, concentrated in England and South East.
59.4% of Career development fans are female, 40.6% are male, with an average age of 42.9 years.
Career development fans show strongest brand affinity for Subscription boxes (7.41×), Google Docs (2.5×), and Luxury (5.01×) over the country average.
Career development fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Career development itself, the audience over-indexes on Google Docs (2.5×), Luxury (5.01×), Information security (4.37×), and Business opportunity (6.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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