Rascasse Audience Intelligence

Career development Audience in United Kingdom

A data profile of the people who buy, follow and care about Career development in United Kingdom — modelled from more than twelve digital signal sources. Career development has an estimated audience of 5,588,980 people in United Kingdom.

The average Career development fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Top brand affinities include Subscription boxes, Google Docs, Luxury, with strongest over-indexing on Subscription boxes (7.41× the country average).

Demographically, the Career development audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Career development fan in United Kingdom is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Subscription boxes.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Career development profile in United Kingdom.

Audience size
5.6M
in United Kingdom
Gender
59.4%
40.6% male
Age
42.9
average years
Country rank
#1187
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Career development fans

59.4% are female, 40.6% are male, average age 42.9.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Career development audience in United Kingdom
MetricValue
Female59.4%
Male40.6%
Average age42.9
Estimated audience size5,588,980
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Career development audience in United Kingdom
Age bracketShare%
16-1910%
20-2919%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Career development audience comes from United Kingdom.

Worldwide audience distribution share by country for Career development
CountryShare
United States22.2%
India10.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Career development audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Career development fans by region: top regions in United Kingdom
#RegionReachAffinity×
01England~4M1.45×
02West Midlands~300K1.20×
03North East~200K1.05×
04South East~800K1.02×
05Northern Ireland~200K1.01×
06South West~500K1.00×
07Yorkshire and the Humber~400K1.00×
08East of England~500K0.97×
09East Midlands~400K0.97×
10Wales~300K0.94×
11Scotland~500K0.93×
12North West~500K0.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Career development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Career development audience
#·InterestCategoryAffinity×
01Subscription boxesFashion & Accessoires7.41×
02Business opportunityBusiness & Career6.23×
03Luxury LifeBusiness & Career5.91×
04LuxuryFashion & Accessoires5.01×
05Information securityBusiness & Career4.37×
06Santander BankBusiness & Career3.88×
07Professional developmentBusiness & Career3.82×
08Household goodsHome & Garden2.54×
09Google DocsInternet & Social Media2.50×
10UniqloShopping2.47×
11Property finderHome & Garden2.43×
12New LookFashion & Accessoires2.03×
13Costa CoffeeFood & Beverages1.90×
14GreggsFood & Beverages1.63×
15River IslandFashion & Accessoires1.63×
16DebenhamsFashion & Accessoires1.62×
17Personal developmentBusiness & Career1.58×
18PrimarkShopping1.54×
19MorrisonsFood & Beverages1.53×
20LidlShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Career development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Career development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.93×
Convenience OrientationPREMIUM1.92×
Urban LifestyleOPEN1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Career development audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
Quality AwarenessPREMIUM0.90×
PatriotismCONSERVATISM0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Career development have in United Kingdom?

Career development has an estimated audience of 5,588,980 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Career development fans?

59.4% of Career development fans are female, 40.6% are male, with an average age of 42.9 years.

03

Which brands do Career development fans like most?

Career development fans show strongest brand affinity for Subscription boxes (7.41×), Google Docs (2.5×), and Luxury (5.01×) over the country average.

04

Where do Career development fans live in United Kingdom?

Career development fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and North West (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Career development fans also like?

Beyond Career development itself, the audience over-indexes on Google Docs (2.5×), Luxury (5.01×), Information security (4.37×), and Business opportunity (6.23×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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