A data profile of the people who buy, follow and care about Uniqlo in United Kingdom — modelled from more than twelve digital signal sources. Uniqlo has an estimated audience of 7,484,794 people in United Kingdom.
The average Uniqlo fan in United Kingdom is 38.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include COS, Muji, Marimekko, with strongest over-indexing on COS (12.49× the country average).
Demographically, the Uniqlo audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Uniqlo fan in United Kingdom is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for COS.
The key figures that characterise the Uniqlo profile in United Kingdom.
66.2% are female, 33.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 38.1 |
| Estimated audience size | 7,484,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Uniqlo audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.1% |
| United States | 10.2% |
Where the Uniqlo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~2.5M | 2.72× | |
| 02 | Scotland | ~900K | 1.44× | |
| 03 | England | ~5.5M | 1.25× | |
| 04 | South East | ~1M | 1.13× | |
| 05 | North West | ~800K | 1.10× | |
| 06 | East of England | ~700K | 1.07× | |
| 07 | South West | ~500K | 0.78× | |
| 08 | East Midlands | ~300K | 0.67× | |
| 09 | Northern Ireland | ~100K | 0.66× | |
| 10 | Wales | ~300K | 0.65× | |
| 11 | West Midlands | ~200K | 0.53× | |
| 12 | North East | ~100K | 0.53× | |
| 13 | Yorkshire and the Humber | ~300K | 0.48× |
The strongest cross-interests of the Uniqlo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marimekko | Home & Garden | 14.30× | ||
| 02 | COS | Shopping | 12.49× | ||
| 03 | Muji | Home & Garden | 11.41× | ||
| 04 | Acne Studios | Fashion & Accessoires | 6.83× | ||
| 05 | Sustainable clothing | Fashion & Accessoires | 5.87× | ||
| 06 | Tory Burch | Fashion & Accessoires | 4.83× | ||
| 07 | Birkenstock | Fashion & Accessoires | 4.27× | ||
| 08 | Ethical consumerism | Shopping | 4.27× | ||
| 09 | Reiss (brand) | Fashion & Accessoires | 4.10× | ||
| 10 | Oliver Bonas | Fashion & Accessoires | 3.81× | ||
| 11 | Urban Outfitters | Shopping | 3.08× | ||
| 12 | Harvey Nichols | Shopping | 3.03× | ||
| 13 | Expensive Taste | Business & Career | 2.63× | ||
| 14 | Harrods | Shopping | 2.28× | ||
| 15 | Men's clothing | Fashion & Accessoires | 2.15× | ||
| 16 | H&M | Shopping | 2.13× | ||
| 17 | IKEA | Home & Garden | 1.78× | ||
| 18 | American Student Dental Association | Business & Career | 1.73× | ||
| 19 | John Lewis (department store) | Shopping | 1.61× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.37× | |
| Design Affinity | PREMIUM | 2.07× | |
| Early Adopter Mentality | POWER | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.77× |
Uniqlo's target market in United Kingdom covers an estimated 7,484,794 people, concentrated in England and Greater London.
66.2% of the Uniqlo audience are female, 33.8% are male, with an average age of 38.1 years.
Uniqlo fans show strongest brand affinity for COS (12.49×), Muji (11.41×), and Marimekko (14.3×) over the country average.
Uniqlo fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~2.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Uniqlo itself, the audience over-indexes on Muji (11.41×), Marimekko (14.3×), Birkenstock (4.27×), and Sustainable clothing (5.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.