Cosmetics Audience in United Kingdom
Cosmetics has an estimated audience of 25,940,094 people in United Kingdom. 70.4% are female, 29.6% are male, average age 43.1. Top regions: England, Greater London, North West. Top brand affinities: Pretty Nails, Airbrush makeup, Brazilian Waxing, Maquillaje, Lily Tomlin.
The average Cosmetics fan in United Kingdom is 43.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Pretty Nails, Airbrush makeup, Brazilian Waxing, with strongest over-indexing on Pretty Nails (1.71× the country average). Demographically, the Cosmetics audience skews more female with an average age of 43.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Cosmetics fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 43.1 |
| Estimated audience size | 25,940,094 |
Audience persona
The typical Cosmetics fan in United Kingdom is more female, around 43.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pretty Nails.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 19,455,071 | 1.21× |
| Greater London | 4,557,577 | 1.35× |
| North West | 3,836,520 | 1.38× |
| South East | 3,315,860 | 0.95× |
| East of England | 2,413,996 | 1.02× |
| Scotland | 2,209,395 | 0.95× |
| East Midlands | 1,922,050 | 1.05× |
| South West | 1,919,508 | 0.9× |
| Yorkshire and the Humber | 1,550,234 | 0.74× |
| Wales | 1,443,022 | 0.97× |
| North East | 852,855 | 0.85× |
| West Midlands | 840,603 | 0.76× |
| Northern Ireland | 695,075 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pretty Nails | 1.71× | Beauty & Wellness |
| Airbrush makeup | 1.62× | Beauty & Wellness |
| Brazilian Waxing | 1.75× | Beauty & Wellness |
| Maquillaje | 1.53× | Beauty & Wellness |
| Lily Tomlin | 1.53× | Movies & TV |
| Wrinkles (film) | 1.76× | Movies & TV |
| Charli D’Amelio | 1.54× | Movies & TV |
| European Wax Center | 1.95× | Beauty & Wellness |
| Latest Hairstyles | 1.54× | |
| Goldwell | 1.62× | Beauty & Wellness |
| Francescafarago | 1.53× | Movies & TV |
| Dixie D'Amelio | 1.54× | Music & Radio |
| Maquiladora | 1.52× | Shopping |
| Nail technicians | 1.8× | Beauty & Wellness |
| Hard Wax | 1.54× | Music & Radio |
| Dan Howell | 1.75× | Internet & Social Media |
| Make-Up Artistry | 1.64× | |
| Nail Art Club | 1.87× | Beauty & Wellness |
| Sebastian Professional | 1.53× | Beauty & Wellness |
| Nails Art Mania | 1.82× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Indulgence | JOY | 1.48 |
| Community Orientation | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.47 |
| Price Sensitivity | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
See Cosmetics audiences in other countries
More Cosmetics audiences in United Kingdom
- Charlotte Tilbury (6,438,136)
- Eyelash (6,117,925)
- Eyebrow (5,454,087)
- Make-up artist (4,688,205)
- Mascara (4,627,615)
Frequently asked questions
How many fans does Cosmetics have in United Kingdom?
Cosmetics has an estimated audience of 25,940,094 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Cosmetics fans?
70.4% of Cosmetics fans are female, 29.6% are male, with an average age of 43.1 years.
Which brands do Cosmetics fans like most?
Cosmetics fans show strongest brand affinity for Pretty Nails (1.71×), Airbrush makeup (1.62×), and Brazilian Waxing (1.75×) over the country average.
Where do Cosmetics fans live in United Kingdom?
Cosmetics fans in United Kingdom are most concentrated in England (reach 19,455,071), Greater London (reach 4,557,577), and North West (reach 3,836,520). These three regions account for the largest share of the active audience.
What other brands do Cosmetics fans also like?
Beyond Cosmetics itself, the audience over-indexes on Airbrush makeup (1.62×), Brazilian Waxing (1.75×), Maquillaje (1.53×), and Lily Tomlin (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.