A data profile of the people who buy, follow and care about Cosmetics in United Kingdom — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 25,940,094 people in United Kingdom.
The average Cosmetics fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Pretty Nails, Airbrush makeup, Brazilian Waxing, with strongest over-indexing on Pretty Nails (1.71× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cosmetics fan in United Kingdom is more female, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Pretty Nails.
The key figures that characterise the Cosmetics profile in United Kingdom.
70.4% are female, 29.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 43.1 |
| Estimated audience size | 25,940,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cosmetics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~4M | 1.36× | |
| 02 | Greater London | ~4.5M | 1.34× | |
| 03 | England | ~19M | 1.21× | |
| 04 | East Midlands | ~2M | 1.05× | |
| 05 | East of England | ~2.5M | 1.02× | |
| 06 | Wales | ~1.5M | 0.98× | |
| 07 | South East | ~3.5M | 0.95× | |
| 08 | Scotland | ~2M | 0.95× | |
| 09 | South West | ~2M | 0.91× | |
| 10 | Northern Ireland | ~700K | 0.91× | |
| 11 | North East | ~900K | 0.87× | |
| 12 | Yorkshire and the Humber | ~1.5M | 0.77× | |
| 13 | West Midlands | ~900K | 0.77× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | European Wax Center | Beauty & Wellness | 1.95× | ||
| 02 | Nail Art Club | Beauty & Wellness | 1.87× | ||
| 03 | Nails Art Mania | Fashion & Accessoires | 1.82× | ||
| 04 | Nail technicians | Beauty & Wellness | 1.80× | ||
| 05 | Wrinkles (film) | Movies & TV | 1.76× | ||
| 06 | Brazilian Waxing | Beauty & Wellness | 1.75× | ||
| 07 | Dan Howell | Internet & Social Media | 1.75× | ||
| 08 | Pretty Nails | Beauty & Wellness | 1.71× | ||
| 09 | Make-Up Artistry | Person | 1.64× | ||
| 10 | Airbrush makeup | Beauty & Wellness | 1.62× | ||
| 11 | Goldwell | Beauty & Wellness | 1.62× | ||
| 12 | Charli D’Amelio | Movies & TV | 1.54× | ||
| 13 | Dixie D'Amelio | Music & Radio | 1.54× | ||
| 14 | Latest Hairstyles | Topic | 1.54× | ||
| 15 | Hard Wax | Music & Radio | 1.54× | ||
| 16 | Maquillaje | Beauty & Wellness | 1.53× | ||
| 17 | Lily Tomlin | Movies & TV | 1.53× | ||
| 18 | Francescafarago | Movies & TV | 1.53× | ||
| 19 | Sebastian Professional | Beauty & Wellness | 1.53× | ||
| 20 | Maquiladora | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Extroversion | THRILL | 0.99× | |
| Price Sensitivity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.84× | |
| Travelling | THRILL | 0.86× |
Cosmetics has an estimated audience of 25,940,094 people in United Kingdom, concentrated in England and Greater London.
70.4% of Cosmetics fans are female, 29.6% are male, with an average age of 43.1 years.
Cosmetics fans show strongest brand affinity for Pretty Nails (1.71×), Airbrush makeup (1.62×), and Brazilian Waxing (1.75×) over the country average.
Cosmetics fans in United Kingdom are most concentrated in England (reach ~19M), Greater London (reach ~4.5M), and North West (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Cosmetics itself, the audience over-indexes on Airbrush makeup (1.62×), Brazilian Waxing (1.75×), Charli D’Amelio (1.54×), and Maquillaje (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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