Top 50 Beauty & Wellness brands in United Kingdom
This curated ranking covers the 50 largest beauty & wellness brands in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,115 beauty & wellness brands tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Beauty, Cosmetics and Hair products lead the list with a combined estimated audience of 81,000,498 people. Across all 50 entries the average audience size is 7,804,587, and the largest, Beauty, reaches around 34,273,702 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each beauty & wellness brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
34,273,702 | 4.6% | Beauty | Beauty & Wellness |
| 2 |  Cosmetics |
25,940,094 | 4.1% | Cosmetics | Beauty & Wellness |
| 3 |  Hair products |
20,786,702 | 4.6% | Hair | Beauty & Wellness |
| 4 |  Spas |
17,922,851 | 4.5% | Treatment | Beauty & Wellness |
| 5 |  Beauty salons |
17,479,554 | 4.0% | Treatment | Beauty & Wellness |
| 6 |  Skin |
16,228,256 | 4.6% | Skin | Beauty & Wellness |
| 7 |  Fragrances |
15,565,817 | 4.3% | Fragrances | Beauty & Wellness |
| 8 |  Hairstyle |
13,799,341 | 4.9% | Hairstyles | Beauty & Wellness |
| 9 |  Skin care |
12,649,596 | 4.5% | Skin | Beauty & Wellness |
| 10 |  Hair care |
9,369,402 | 4.1% | Hair | Beauty & Wellness |
| 11 |  Hygiene |
7,877,573 | 5.3% | Body | Beauty & Wellness |
| 12 |  Smile |
7,269,365 | 4.8% | Beauty | Beauty & Wellness |
| 13 |  Cosmetology |
6,735,561 | 5.7% | Beauty | Beauty & Wellness |
| 14 |  Natural skin care |
6,611,625 | 4.2% | Skin | Beauty & Wellness |
| 15 |  Charlotte Tilbury |
6,468,922 | 19.6% | Cosmetics | Beauty & Wellness |
| 16 |  Facial |
6,422,526 | 4.6% | Treatment | Beauty & Wellness |
| 17 |  Hair follicle |
6,387,413 | 6.8% | Hair | Beauty & Wellness |
| 18 |  Anti-aging cream |
6,243,474 | 4.1% | Skin | Beauty & Wellness |
| 19 |  Eyelash |
6,117,924 | 4.0% | Cosmetics | Beauty & Wellness |
| 20 |  Shampoo |
6,008,902 | 3.3% | Hair | Beauty & Wellness |
| 21 |  Shower |
5,709,364 | 6.7% | Body | Beauty & Wellness |
| 22 |  Ageing |
5,663,107 | 4.7% | Skin | Beauty & Wellness |
| 23 |  Hair coloring |
5,591,465 | 3.6% | Hair | Beauty & Wellness |
| 24 |  Manicure |
5,493,455 | 3.8% | Nails | Beauty & Wellness |
| 25 |  Eyebrow |
5,454,087 | 3.5% | Cosmetics | Beauty & Wellness |
| 26 |  Wig |
5,198,925 | 4.6% | Hair extensions | Beauty & Wellness |
| 27 |  Hair removal |
5,092,324 | 4.0% | Hair removal | Beauty & Wellness |
| 28 |  Health And Beauty |
4,828,701 | 4.6% | Beauty & Wellness | |
| 29 |  Pedicure |
4,806,727 | 3.7% | Nails | Beauty & Wellness |
| 30 |  Lip |
4,783,927 | 3.9% | Beauty | Beauty & Wellness |
| 31 |  Odor |
4,765,818 | 4.3% | Body | Beauty & Wellness |
| 32 |  Cruelty-free |
4,747,574 | 14.6% | Beauty & Wellness | |
| 33 |  Hair conditioner |
4,700,742 | 3.6% | Hair | Beauty & Wellness |
| 34 |  Make-up artist |
4,688,205 | 4.5% | Cosmetics | Beauty & Wellness |
| 35 |  Eyelash extensions |
4,682,103 | 3.8% | Lashes | Beauty & Wellness |
| 36 |  Mascara |
4,627,614 | 4.2% | Cosmetics | Beauty & Wellness |
| 37 |  Lipstick |
4,468,566 | 3.2% | Cosmetics | Beauty & Wellness |
| 38 |  Waxing |
4,462,611 | 4.0% | Hair removal | Beauty & Wellness |
| 39 |  Makeup Tutorials |
4,437,717 | 3.7% | Cosmetics | Beauty & Wellness |
| 40 |  Permanent makeup |
4,434,504 | 3.9% | Cosmetics | Beauty & Wellness |
| 41 |  Nail polish |
4,411,587 | 3.5% | Nails | Beauty & Wellness |
| 42 |  Body art |
4,219,527 | 3.7% | Body | Beauty & Wellness |
| 43 |  Nail art |
4,200,932 | 2.9% | Nails | Beauty & Wellness |
| 44 |  Soap |
4,183,871 | 4.0% | Body | Beauty & Wellness |
| 45 |  Hair Extensions |
4,149,785 | 5.1% | Hair extensions | Beauty & Wellness |
| 46 |  Nail salon |
4,133,446 | 3.7% | Nails | Beauty & Wellness |
| 47 |  Eye liner |
4,072,510 | 3.6% | Cosmetics | Beauty & Wellness |
| 48 |  Shaving |
4,064,139 | 4.0% | Beard | Beauty & Wellness |
| 49 |  Artificial nails |
4,009,968 | 3.7% | Nails | Beauty & Wellness |
| 50 |  Eye shadow |
3,987,484 | 3.5% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each beauty & wellness brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty & wellness brand in United Kingdom?
Beauty currently leads with an estimated audience of 34,273,702 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.