Hairstyle Audience in United Kingdom
Hairstyle has an estimated audience of 13,799,341 people in United Kingdom. 74.4% are female, 25.6% are male, average age 42.9. Top regions: England, South East, Yorkshire and the Humber.
The average Hairstyle fan in United Kingdom is 42.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Hairstyle audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyles
Demographics of Hairstyle fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 42.9 |
| Estimated audience size | 13,799,341 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,349,506 | 0.95× |
| South East | 1,647,088 | 0.89× |
| Yorkshire and the Humber | 1,622,341 | 1.46× |
| Scotland | 1,031,967 | 0.83× |
| East of England | 1,021,749 | 0.81× |
| South West | 938,099 | 0.83× |
| West Midlands | 938,041 | 1.59× |
| East Midlands | 864,152 | 0.89× |
| Wales | 854,910 | 1.08× |
| North West | 666,990 | 0.45× |
| North East | 581,370 | 1.08× |
| Northern Ireland | 482,438 | 1.14× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.12 |
| Creativity | OPEN | 1.08 |
| Extroversion | THRILL | 1.08 |
| Luxury Orientation | PREMIUM | 1.05 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
See Hairstyle audiences in other countries
More Hairstyles audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.