Rascasse Audience Intelligence

Hairstyle Audience in United States

A data profile of the people who buy, follow and care about Hairstyle in United States — modelled from more than twelve digital signal sources. Hairstyle has an estimated audience of 55,136,833 people in United States.

#254among Topic in United States#7in Beauty & Wellness

The average Hairstyle fan in United States is 40.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cosmetics, Hair products, Family, with strongest over-indexing on Cosmetics (1.83× the country average).

Demographically, the Hairstyle audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hairstyle fan in United States is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Cosmetics.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hairstyle profile in United States.

Audience size
55.1M
in United States
Gender
71.2%♀
28.8% male
Age
40.7
average years
Country rank
#352
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hairstyle fans

71.2% are female, 28.8% are male, average age 40.7.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Hairstyle audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.7
Estimated audience size55,136,833
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Hairstyle audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Hairstyle audience comes from United States.

Worldwide audience distribution share by country for Hairstyle
CountryShare
United States19.7%
United Kingdom4.9%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hairstyle audience in United States is strongest.

Fig. 05

Top regions by affinity

Hairstyle fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~900K2.06×
02Louisiana~1M1.67×
03Alabama~1M1.60×
04Georgia~2.5M1.44×
05Arkansas~600K1.42×
06South Carolina~1M1.41×
07Oklahoma~800K1.27×
08Kentucky~900K1.26×
09North Carolina~2M1.25×
10Indiana~1.5M1.24×
11Ohio~2M1.19×
12Tennessee~1.5M1.18×
13Texas~5.5M1.14×
14Missouri~1M1.13×
15New Mexico~300K1.12×
16Maryland~1M1.10×
17Michigan~1.5M1.09×
18West Virginia~300K1.09×
19South Dakota~100K1.03×
20Pennsylvania~2M1.02×
21Kansas~400K1.02×
22Delaware~200K1.01×
23Virginia~1.5M0.99×
24Florida~3.5M0.98×
25Wisconsin~800K0.96×
26Illinois~1.5M0.95×
27Nebraska~300K0.94×
28Nevada~500K0.92×
29Iowa~400K0.92×
30Arizona~1M0.88×
31New York~2.5M0.86×
32New Jersey~1M0.86×
33Alaska~100K0.86×
34North Dakota~100K0.86×
35Connecticut~500K0.85×
36Idaho~200K0.83×
37California~5M0.82×
38Utah~400K0.82×
39Wyoming~70K0.80×
40Minnesota~600K0.78×
41Hawaii~200K0.78×
42Rhode Island~100K0.78×
43Colorado~700K0.75×
44Washington, District of Columbia~100K0.74×
45Montana~100K0.72×
46Washington~800K0.71×
47Massachusetts~800K0.69×
48Oregon~400K0.66×
49Maine~100K0.65×
50New Hampshire~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Hairstyle, United States
0.59×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hairstyle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hairstyle audience
#·InterestCategoryAffinity×
01Hair careBeauty & Wellness2.62×
02Beauty salonsBeauty & Wellness2.05×
03Hair productsBeauty & Wellness1.97×
04MammalPets & Animals1.94×
05Contemporary R&BMusic & Radio1.92×
06SkinBeauty & Wellness1.85×
07CosmeticsBeauty & Wellness1.83×
08Old NavyFashion & Accessoires1.82×
09Kohl'sShopping1.79×
10Women's clothingFashion & Accessoires1.74×
11Target CorporationShopping1.67×
12PinterestInternet & Social Media1.60×
13WomanKids & Family1.56×
14JewelryFashion & Accessoires1.55×
15WalmartShopping1.55×
16MedicineBusiness & Career1.54×
17ChildKids & Family1.53×
18MotherhoodKids & Family1.52×
19HappinessHealth1.51×
20FamilyKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hairstyle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hairstyle audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.45×
ExtroversionTHRILL1.40×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hairstyle audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.01×
SpiritualityBALANCE1.03×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hairstyle have in United States?

Hairstyle has an estimated audience of 55,136,833 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hairstyle fans?

71.2% of Hairstyle fans are female, 28.8% are male, with an average age of 40.7 years.

03

Which brands do Hairstyle fans like most?

Hairstyle fans show strongest brand affinity for Cosmetics (1.83×), Hair products (1.97×), and Family (1.5×) over the country average.

04

Where do Hairstyle fans live in United States?

Hairstyle fans in United States are most concentrated in Texas (reach ~5.5M), California (reach ~5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hairstyle fans also like?

Beyond Hairstyle itself, the audience over-indexes on Hair products (1.97×), Family (1.5×), Beauty salons (2.05×), and Hair care (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in United States

See Hairstyle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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