Rascasse Audience Intelligence

Motherhood Audience in United States

A data profile of the people who buy, follow and care about Motherhood in United States — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 91,268,328 people in United States.

#79among Topic in United States#5in Kids & Family

The average Motherhood fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tattoos, Hairstyle, Real property, with strongest over-indexing on Tattoos (1.56× the country average).

Demographically, the Motherhood audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motherhood fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Tattoos.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motherhood profile in United States.

Audience size
91.3M
in United States
Gender
68.0%♀
32.0% male
Age
41.1
average years
Country rank
#99
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motherhood fans

68.0% are female, 32.0% are male, average age 41.1.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Motherhood audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.1
Estimated audience size91,268,328
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Motherhood audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Motherhood audience comes from United States.

Worldwide audience distribution share by country for Motherhood
CountryShare
United States20.8%
Brazil5.0%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motherhood audience in United States is strongest.

Fig. 05

Top regions by affinity

Motherhood fans by region: top regions in United States
#RegionReachAffinity×
01California~13M1.31×
02Texas~9M1.13×
03Utah~900K1.12×
04Hawaii~400K1.11×
05New York~5.5M1.10×
06Maryland~1.5M1.09×
07Connecticut~1M1.09×
08New Jersey~2.5M1.08×
09Maine~400K1.08×
10Arkansas~800K1.07×
11Idaho~500K1.07×
12Vermont~200K1.06×
13Massachusetts~2M1.04×
14Louisiana~1M1.04×
15North Carolina~3M1.03×
16Washington~2M1.03×
17Nebraska~500K1.03×
18Oregon~1M1.02×
19Virginia~2M1.01×
20Arizona~2M1.01×
21Indiana~1.5M1.01×
22Alabama~1.5M1.01×
23Georgia~3M1.00×
24Missouri~1.5M1.00×
25Kentucky~1M1.00×
26New Hampshire~400K1.00×
27Alaska~200K1.00×
28Oklahoma~1M0.99×
29Illinois~3M0.98×
30Washington, District of Columbia~300K0.98×
31North Dakota~200K0.98×
32Florida~6M0.97×
33Tennessee~2M0.97×
34Mississippi~700K0.97×
35Kansas~700K0.97×
36Rhode Island~300K0.97×
37Delaware~200K0.97×
38Pennsylvania~3M0.96×
39Nevada~800K0.96×
40New Mexico~400K0.96×
41South Dakota~200K0.96×
42West Virginia~400K0.95×
43South Carolina~1.5M0.94×
44Michigan~2M0.93×
45Iowa~700K0.93×
46Montana~200K0.93×
47Colorado~1.5M0.92×
48Minnesota~1M0.92×
49Ohio~2.5M0.89×
50Wisconsin~1M0.86×
Fig. 06

Affinity by region

Affinity by region — Motherhood, United States
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motherhood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motherhood audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV2.23×
02Non-alcoholic beverageFood & Beverages2.22×
03Real propertyHome & Garden1.92×
04AdoptionKids & Family1.84×
05Britney SpearsMusic & Radio1.76×
06Discount storesShopping1.64×
07DentistryBusiness & Career1.64×
08Made in USABusiness & Career1.64×
09FacialBeauty & Wellness1.63×
10Swimming poolSports1.60×
11GeneticsKids & Family1.59×
12TrousersFashion & Accessoires1.57×
13TattoosFashion & Accessoires1.56×
14FoodieFood & Beverages1.56×
15DrawingHome & Garden1.55×
16Movie theaterMovies & TV1.55×
17Talk radioMusic & Radio1.53×
18HairstyleBeauty & Wellness1.52×
19Self careHealth1.52×
20DonationBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motherhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motherhood audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.37×
IndulgenceJOY1.24×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motherhood audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
PatriotismCONSERVATISM0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motherhood have in United States?

Motherhood has an estimated audience of 91,268,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motherhood fans?

68.0% of Motherhood fans are female, 32.0% are male, with an average age of 41.1 years.

03

Which brands do Motherhood fans like most?

Motherhood fans show strongest brand affinity for Tattoos (1.56×), Hairstyle (1.52×), and Real property (1.92×) over the country average.

04

Where do Motherhood fans live in United States?

Motherhood fans in United States are most concentrated in California (reach ~13M), Texas (reach ~9M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Motherhood fans also like?

Beyond Motherhood itself, the audience over-indexes on Hairstyle (1.52×), Real property (1.92×), Trousers (1.57×), and Foodie (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Motherhood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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