Motherhood Audience in United States

Motherhood logo

Motherhood has an estimated audience of 91,268,328 people in United States. 68.0% are female, 32.0% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, headspace.

The average Motherhood fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.97× the country average). Demographically, the Motherhood audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Motherhood fans

Demographic split for Motherhood audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.1
Estimated audience size91,268,328

Audience persona

The typical Motherhood fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Motherhood in United States
RegionReachAffinity
California14,311,2871.43×
Texas9,093,7371.16×
Florida6,299,1181.02×
New York5,972,3841.17×
Illinois3,169,7541.04×
Pennsylvania3,099,0941.01×
North Carolina2,895,1931.05×
Georgia2,887,1971.03×
Ohio2,580,3330.92×
New Jersey2,574,0311.11×
Virginia2,345,3001.05×
Michigan2,297,9010.96×
Arizona1,971,4101.06×
Washington1,966,3901.07×
Massachusetts1,953,1441.09×
Maryland1,861,1761.19×
Tennessee1,804,5490.99×
Indiana1,619,7570.97×
Missouri1,365,4840.93×
Alabama1,356,8941.06×
Colorado1,278,5610.89×
South Carolina1,274,8170.93×
Minnesota1,244,5420.95×
Louisiana1,222,9061.04×
Kentucky1,147,7941×
Oregon1,119,2121.07×
Connecticut1,009,8731.1×
Wisconsin1,000,4590.73×
Oklahoma975,0830.96×
Utah948,5021.16×
Nevada872,0650.99×
Arkansas840,6591.12×
Mississippi715,2100.95×
Kansas713,1720.99×
Iowa669,0820.89×
Idaho520,0751.14×
Nebraska476,3891.04×
Hawaii408,6701.04×
New Mexico408,2840.89×
New Hampshire366,7451.02×
West Virginia363,3470.85×
Maine353,9231.08×
Rhode Island274,6360.95×
Washington, District of Columbia266,3710.97×
Delaware213,5840.85×
Alaska199,4261.02×
Vermont184,8191.15×
Montana181,7490.72×
North Dakota144,2920.77×
South Dakota140,3950.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motherhood audience
BrandAffinityCategory
Goop14.97×Internet & Social Media
Governor of Michigan16.44×Politics & Society
Wok12.08×Food & Beverages
Google Home11.44×Technology & Electronics
headspace16.02×Health
Fairy godmother12.18×Literature
Hibachi12.82×Food & Beverages
Grinch6.47×Movies & TV
Elsword24.38×Games
Grace Slick12.85×Music & Radio
Cherish (group)15.02×Music & Radio
Hipster12.27×Politics & Society
No Escape (1994 film)14.11×Movies & TV
El Paso County, Colorado15×Travel & Leisure
Hardik Pandya16.88×Sports
Kikar HaShabbat17.61×News
TV Fanatic11.22×Movies & TV
Guitarist (magazine)11.84×Music & Radio
Mathcore8.22×Music & Radio
Harlow12.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motherhood audience
TraitClusterScore
ExtroversionTHRILL1.37
Price SensitivityPREMIUM1.03
Social Media UsageJOY0.99
IndulgenceJOY0.98
Healthy LifestyleBALANCE0.92
Family OrientationCONSERVATISM0.91

Worldwide distribution

Worldwide audience distribution share by country for Motherhood
CountryShare
United States20.8%
Brazil5.0%
Japan4.8%

See Motherhood audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Motherhood have in United States?

Motherhood has an estimated audience of 91,268,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Motherhood fans?

68.0% of Motherhood fans are female, 32.0% are male, with an average age of 41.1 years.

Which brands do Motherhood fans like most?

Motherhood fans show strongest brand affinity for Goop (14.97×), Governor of Michigan (16.44×), and Wok (12.08×) over the country average.

Where do Motherhood fans live in United States?

Motherhood fans in United States are most concentrated in California (reach 14,311,287), Texas (reach 9,093,737), and Florida (reach 6,299,118). These three regions account for the largest share of the active audience.

What other brands do Motherhood fans also like?

Beyond Motherhood itself, the audience over-indexes on Governor of Michigan (16.44×), Wok (12.08×), Google Home (11.44×), and headspace (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.