Motherhood Audience in United States

Motherhood logo

Motherhood has an estimated audience of 91,268,328 people in United States. 68.0% are female, 32.0% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Khan Academy.

The average Motherhood fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (17.54× the country average). Demographically, the Motherhood audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Motherhood fans

Demographic split for Motherhood audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.1
Estimated audience size91,268,328

Audience persona

The typical Motherhood fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Motherhood in United States
RegionReachAffinity
California14,311,2871.43×
Texas9,093,7371.16×
Florida6,299,1181.02×
New York5,972,3841.17×
Illinois3,169,7541.04×
Pennsylvania3,099,0941.01×
North Carolina2,895,1931.05×
Georgia2,887,1971.03×
Ohio2,580,3330.92×
New Jersey2,574,0311.11×
Virginia2,345,3001.05×
Michigan2,297,9010.96×
Arizona1,971,4101.06×
Washington1,966,3901.07×
Massachusetts1,953,1441.09×
Maryland1,861,1761.19×
Tennessee1,804,5490.99×
Indiana1,619,7570.97×
Missouri1,365,4840.93×
Alabama1,356,8941.06×
Colorado1,278,5610.89×
South Carolina1,274,8170.93×
Minnesota1,244,5420.95×
Louisiana1,222,9061.04×
Kentucky1,147,7941×
Oregon1,119,2121.07×
Connecticut1,009,8731.1×
Wisconsin1,000,4590.73×
Oklahoma975,0830.96×
Utah948,5021.16×
Nevada872,0650.99×
Arkansas840,6591.12×
Mississippi715,2100.95×
Kansas713,1720.99×
Iowa669,0820.89×
Idaho520,0751.14×
Nebraska476,3891.04×
Hawaii408,6701.04×
New Mexico408,2840.89×
New Hampshire366,7451.02×
West Virginia363,3470.85×
Maine353,9231.08×
Rhode Island274,6360.95×
Washington, District of Columbia266,3710.97×
Delaware213,5840.85×
Alaska199,4261.02×
Vermont184,8191.15×
Montana181,7490.72×
North Dakota144,2920.77×
South Dakota140,3950.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motherhood audience
BrandAffinityCategory
Capital One17.54×Business & Career
Google Maps15.83×Internet & Social Media
Indeed.com12.95×Business & Career
CarGurus15.6×Cars & Mobility
Khan Academy19.74×Business & Career
Circle K16.43×Shopping
Google News13.31×News
AccuWeather14.1×Home & Garden
DeviantArt15.36×Internet & Social Media
Enterprise Rent-A-Car13.01×Cars & Mobility
Diane Keaton13.01×Movies & TV
Beetlejuice10.1×Movies & TV
Billy Bob Thornton17.56×Movies & TV
Kendra Scott19.72×Fashion & Accessoires
Bruce Willis13.4×Movies & TV
ICloud17.25×Technology & Electronics
Aaron Rodgers11.67×Sports
Blake Lively15.97×Movies & TV
Catherine Zeta-Jones17.83×Movies & TV
Demi Moore14.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motherhood audience
TraitClusterScore
ExtroversionTHRILL1.37
Price SensitivityPREMIUM1.03
Social Media UsageJOY0.99
IndulgenceJOY0.98
Healthy LifestyleBALANCE0.92
Family OrientationCONSERVATISM0.91

Worldwide distribution

Worldwide audience distribution share by country for Motherhood
CountryShare
United States20.8%
Brazil5.0%
Japan4.8%

See Motherhood audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Motherhood have in United States?

Motherhood has an estimated audience of 91,268,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Motherhood fans?

68.0% of Motherhood fans are female, 32.0% are male, with an average age of 41.1 years.

Which brands do Motherhood fans like most?

Motherhood fans show strongest brand affinity for Capital One (17.54×), Google Maps (15.83×), and Indeed.com (12.95×) over the country average.

Where do Motherhood fans live in United States?

Motherhood fans in United States are most concentrated in California (reach 14,311,287), Texas (reach 9,093,737), and Florida (reach 6,299,118). These three regions account for the largest share of the active audience.

What other brands do Motherhood fans also like?

Beyond Motherhood itself, the audience over-indexes on Google Maps (15.83×), Indeed.com (12.95×), CarGurus (15.6×), and Khan Academy (19.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.